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Fast Company
October 2010
Chuck Salter |
Can Livestrong Survive Lance Armstrong and a Doping Scandal? The world's most famous cancer survivor has been his foundation's biggest asset, even as it grew into an innovative force in health care. Now his legal troubles may make him a risk.   |
Entrepreneur
September 2001
Chris Penttila |
Brand Awareness Wake up! Your brand isn't your savior, and all the goofy ads in the world won't save your company. What can? Well... have you given good business a try? |
CRM
November 2011
Brittany Farb |
Don't Let a Crisis Destroy Your Image The right damage control recipe can restore confidence in your brand. |
HBS Working Knowledge
December 18, 2013
Michael Blanding |
Lessons from the Lance Armstrong Cheating Scandal Clayton S. Rose's recent case study looks at the behavior of teammates who were swept up in Lance Armstrong's cheating scandal. When do followers need to break away from their leader? |
Inc.
February 2008
Buchanan, Chafkin & McCarthy |
Viral Video: Get Ready for Your Close-up Three more case studies of marketers using video in a smart way. |
Outside
February 2009
Christopher Keyes |
King of Pain He's got seven yellow jerseys. He's not getting paid. He's 37 years old. So why is Lance Armstrong racing again? Because he still has something to prove -- and nothing else hurts so good. |
Registered Rep.
March 1, 2006
Kristen French |
Lance's Fund Face Seven-time Tour de France winner Lance Armstrong is the celebrity poster boy for a new line of mutual funds from American Century, called LIVESTRONG. |
Fast Company
October 2004
David Lidsky |
Be a Publicity Glutton! (Film at 11) Two brothers are building bulging bellies into a burgeoning brand. |
