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Search Engine Watch October 1, 2009 Justilien Gaspard	Getting People to Talk About Your Company Build brand awareness and credible links by getting people to talk about your company. People link to companies they are familiar with and trust.
Search Engine Watch May 6, 2010 Justilien Gaspard	Build Links with a Killer Sales Promotion Traditional retailers use sales to bring people into stores. We can use the same strategy to build links and exposure.
Search Engine Watch March 17, 2011 Justilien Gaspard	Link Building Tips for Small Businesses These tips can help you grow your backlinks and customer base at the same time.
Search Engine Watch November 12, 2009 Justilien Gaspard	Link Building With a Small Budget Some do-it-yourself link marketing strategies that also involve regular public relations tactics.
Search Engine Watch November 13, 2008 Justilien Gaspard	Use Online Public Relations for Link Marketing Make the most out of these rocky economic times by utilizing your staff during idle time for online public relations. It's a great way to build links and increase sales simultaneously.
Search Engine Watch February 11, 2010 Justilien Gaspard	How to Build Links, Increase Traffic and Exposure Getting your company's content published on third-party Web sites helps generate links and increases traffic and exposure. Five tips for streamlining the process.
Search Engine Watch October 15, 2009 Justilien Gaspard	Targeting People Who Control the Links High-quality links from the right sites can increase rankings and referral traffic. Here's how to find them.
Search Engine Watch December 16, 2010 Justilien Gaspard	5 Tips on Link Bait Campaigns With a little planning and repetition, your link bait campaigns will become more successful. Here are some ideas on how to produce a brilliant campaign.
Search Engine Watch June 11, 2009 Justilien Gaspard	Link Marketing for Drop Shipping Retailers It can be challenging to develop links for drop shipping sites, since many of these sites are selling the exact same products.
Search Engine Watch November 8, 2005 Catherine Seda	Using Search for Public Relations & Reputation Management If you're only using search engine marketing to sell your company's products or services, you're missing out.
Search Engine Watch November 17, 2010 Gareth Owen	5 Important Tips For Choosing Your SEO Agency The five key factors in choosing an SEO agency and why are they important.
CRM January 2012 Judith Aquino	Creative SEO Strategies Lead to Ringing Results Distilled works with Impact Dialing to boost search rankings.
Search Engine Watch September 15, 2009 Carrie Hill	When and How to Outsource Your Small Business Search Marketing Every small business will reach a point where they have to decide to expand or keep things simple. There are right and wrong ways to hire an outside SEM firm. Following some simple rules can make or break your ROI.
AFP eWire June 2, 2008	Contagious Causes: Is Social Networking the Next Big Thing? Social networking presents tremendous opportunities for charitable fundraising, but much of its potential remains yet to be unlocked.
Search Engine Watch December 10, 2009 Justilien Gaspard	Rethinking your Link Marketing Strategies Tips for improving your rankings for budgets of all sizes.
Search Engine Watch February 18, 2011 Lisa Buyer	Social PR: 10 Ways to Do PR Better with Social Media Optimizing and blending your online public relations strategy with social media and SEO has never had so many robust options. Here are 10 ways a business can capitalize on the social PR opportunity.
Search Engine Watch December 27, 2010 Kevin Gibbons	10 Essential New Year Resolutions for Web Marketers Want to really nail your company's web marketing in 2011? Then here are 10 things you can't fail to do.
Search Engine Watch October 30, 2008 Justilien Gaspard	Use Humor for Link Marketing Humor is a great form of content that will give people a reason to link to your content, and help it spread virally. The challenge for most sites is coming up with something funny.
Search Engine Watch March 31, 2011 Jeremy Bencken	PR-SEO Mythbusting for Better Link Building This letter is designed to be something an SEO can give their PR firm to help them understand the changes they should make to dramatically increase the number of links their effort yields.
Search Engine Watch March 28, 2011 Ray "Catfish" Comstock	SEO Training: The Cornerstone of Successful Enterprise SEO Campaigns Which members of your internal team need training, and what that training needs to cover in order to successfully scale SEO across an enterprise-level organization.
Search Engine Watch May 18, 2010 Eric Enge	SEO Link Building is Just Like Business Development Today's link building has become a cross between old-fashioned public relations and business development. Let's examine some of the modern methods of building links.
Search Engine Watch August 25, 2009 Herndon Hasty	Social, Search, and Branding Social media is about interacting with your target audience, creating bonds with your brand, and then giving your audience outlets to exercise those bonds. To focus on mere content and links misses the point of participation.
Search Engine Watch September 17, 2009 Justilien Gaspard	5 Essential Skills of In-House Link Marketers Link marketing requires a skill set that combines multiple disciplines. Not every link marketer will excel at all five of these skills, but the more proficient they are in each area, the more likely they will be to succeed.
Search Engine Watch May 28, 2009 Justilien Gaspard	Promoting Your Blog You've followed everyone's advice and started a blog. Now it's time to gain exposure and readership.
Search Engine Watch January 22, 2009 Justilien Gaspard	Jumpstart a Viral Marketing Campaign About to launch a viral campaign and need to energize it to increase the likelihood of success? Here are some strategies that can help jumpstart it and spread the word.
Search Engine Watch April 11, 2011 Nichola Stott	PR Is Not A White Hat SEO Technique Doing public relations with a purely SEO objective could leave your organization open to reputation damage. A PR campaign with substance, content, story, and depth isn't necessarily legal or ethical.
Search Engine Watch June 25, 2009 Justilien Gaspard	Link Marketing Challenges & Solutions Two of the biggest obstacles companies face in link marketing are developing linkable content and making people aware of it. The key to success in these areas is to widen the scope of places where you get ideas.
Search Engine Watch February 6, 2009 Chris Boggs	Don't Believe Everything You Read Some marketers choose to base their search marketing strategies on blog posts.
Search Engine Watch March 4, 2011 Derek Edmond	5 Steps for Crafting an Effective B2B SEO Blogging Strategy Organizational methods that will help B2B companies achieve success with their blogging strategies.
Search Engine Watch February 15, 2011 Nichola Stott	9 Ways to Work with Your Client's PR Agency It's the job of SEO and public relations agencies to deliver content and grow a relevant audience. While objectives and success metrics may differ, there is often (and more increasingly) a great deal of overlap in method.
Search Engine Watch December 15, 2010 Gareth Owen	How Will SEO Evolve in 2011? SEO, rather than being purely an ongoing process of optimization, will be more influential as part of a campaign-led marketing strategy. We'll need to work with our clients to ensure this happens.
Search Engine Watch May 14, 2009 Justilien Gaspard	Create Something Newsworthy, Part 3 -- Promotions Promoting your content is more important than ever in our media-saturated world. You're competing with vast amounts of great content.
Search Engine Watch September 3, 2009 Justilien Gaspard	Common Mistakes When Hiring an Online Promotions Person When a company hires a person for online promotional strategies, too often they want to put the position in a tight box. This is especially true when it comes to social media and link marketing.
Search Engine Watch August 7, 2008 Justilien Gaspard	Link Building with Customers, Part 2 Customers are one of your most valuable link building resources, because they're already sold on your product or service. Cultivating positive relations with clients is the key to getting them to help with link development and word-of-mouth marketing.
Search Engine Watch April 20, 2011 John Lynch	How To Hire an In-House SEO A four-step guide to hiring a good SEO. Marketing managers: consider yourself equipped to make the right hire.
Search Engine Watch September 10, 2010 Nichola Stott	PR Tools for Link Builders Many tools designed for public relations professionals also work well for link builders. Here are four ways you can build links using PR.
Search Engine Watch October 28, 2004 Mike Rende	Web Feeds, Blogs & Search Engines Blogs are increasingly popular, and can have a dramatic effect on search engine positioning. How can you best take advantage of this new search marketing channel?
Search Engine Watch September 23, 2008 Aaron Shear	Worried About the Economy? Why Not Try SEO? Often times, a simple rewrite of your URL structure can be enough to move your site into a position to be indexed by the search engines.
Entrepreneur April 2006 Mindy Charski	Built to Last By making employees its best marketers, this construction company found solid ground.
Search Engine Watch September 3, 2010 Rob Chant	Small Business and Search: Where's the Return? (Part 2) SMBs generally have relatively tight marketing budgets. Here's how you can quickly figure out when you'll see a return on your SEO or PPC investments.
Search Engine Watch October 7, 2008 Mark Jackson	What You Need to Know Before Committing to SEO Rushing into a search engine optimization initiative without properly planning your SEO strategy is setting yourself up for failure. To enjoy the fruits that SEO can provide your site, you need to be well organized and develop a plan.
Search Engine Watch January 11, 2011 Kevin Gibbons	10 Tips for Top Business Blogging Is your business blog ready to work in 2011? Read on for some top tips for blogging success.
Fast Company April 2004 Jena McGregor	It's A Blog World After All Blogs were once the domain of angst-ridden teens and doomed presidential candidates. But the likes of Verizon, IBM, Microsoft, and Dr. Pepper are all climbing on the blogwagon. Turns out, Web logs are a nifty knowledge-management tool. And companies also see them as a promising medium for advertising (naturally).
AFP eWire August 28, 2006 Tony Poderis	Help Wanted: Director of Development When should a nonprofit organization hire its first development director? The short answer is sooner rather than later!
Search Engine Watch July 18, 2008 Chris Boggs	SEO Is Not a One-Time Fix More and more marketers seem to understand the value and the importance of search engine optimization. But there are still those who feel that everything can be accomplished in 3 months. That theory couldn't be further from the truth.
Search Engine Watch July 27, 2009 Ron Jones	Link Building Tactics 101, Part 1 Link building is one of the most important elements to obtaining high rankings in the major search engines. It involves ongoing effort and a long-term strategy to ensure a Web site continues enjoying success in organic search results.
The Motley Fool October 10, 2010 Surojit Chatterjee	Holiday Hiring Uptick May Lift Job-Market Gloom Some retailers will add more workers than they did at this time last year.
Search Engine Watch December 5, 2008 Elisabeth Osmeloski	5 Tips for Travel Search Marketing in a Down Economy Speculation has been rampant about how the travel industry will weather the economic storm, while search marketers everywhere scramble to squeeze whatever they can out of marketing budgets before they dry up completely.
Search Engine Watch March 24, 2009 Mark Jackson	Is There Such a Thing as the Perfect SEO? SEOs are being asked to do an awful lot. But is it right -- or even smart -- to expect an SEO to be a jack-of-all-trades?
Search Engine Watch April 7, 2005 Greg Jarboe	Blogs, Boards, and Posts: Capturing Consumer Buzz Online A new category of software tools has emerged that uses search engine technology to find and organize consumer-posted thoughts and opinions. Here is an overview of some opinion sites and blogs.