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With More Data Comes More Complexity Companies need to align their metrics with functional issues and corporate goals when deciphering big data. |
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Judging PPC Performance: Focus on Conversions Knowing how and when to make decisions about your PPC campaign's keyword and ad performance can make or break your campaign. Just remember that almost every action you take to improve your PPC ad campaign should be based on conversion data. |
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Measuring Success -- How Deep Do You Go? How do you define success of your search advertising campaigns? Measuring against profit instead of revenue, and going down to the keyword level, can change the way your PPC campaigns are set up and run. |
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It's Time for True Social Media Analytics A social media analytics tool that brings together data from Facebook, YouTube, Twitter, social media monitoring, analytics, and advertising has the potential to drastically alter how we analyze and evaluate our social media efforts. |
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Web Analytics: What's Worth Paying For? While some solutions are free, marketers sacrifice time and rich analysis. |
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Evergage Integrates Its Real-Time Personalization Tool with Google Analytics The integration makes user experience reporting available on a familiar interface. |
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Understanding AdWords Average Position: Optimize Your PPC Performance A key piece to your bottom line performance is understanding how average position works and impacts your campaigns. Test and optimize this data in context of your total search campaign to see your total results improve. |
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Analyzing Your Website Software that helps you know what your website traffic really means. |
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Analyzing Business Turnaround The first step in embracing analytics is to have a CEO who sees analytics as a corporate differentiator. |
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MindStream Analytics Partners with Lavastorm The partnership will provide analytics software and related consulting services. |
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Speech Analytics in the Voice of the Customer Era A valuable application increases its role. |
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PPC Integration: Integrating PPC with SEO, Part 2 Marketing silos aren't inherently bad, as long as there is communication. Sharing research and results between PPC and SEO teams will help improve both channels. |
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Web Analytics 101, Part 2 When using Web analytics, it's easy to get caught up in all the numbers and lose sight of the overall goal of increasing your site's ROI. It doesn't do any good to use Web analytics to produce cool charts and reports, but then fail to act. |
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The Complexity of Collection A slew of recently released Web analytics products may advance the collection of customer data from social networks. |
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5 Things CIOs Should Know About Prescriptive Analytics First there was descriptive analytics, then predictive analytics. The next step is prescriptive analytics, which actually tell you the best action to take. |
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Paid Search Freakonomics: Finding and Ostracizing Losers Effective optimization is about picking on freaks and losers -- segments in your account that deviate from the norm. Here are six useful tools for setting context and hunting down paid search losers. |
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Optimization by Numbers The automotive and online marketing industries share a common thread. Both reflect the growing complexity of modern culture. |
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Analyzing the New Customer Customer analytics are emerging as a competitive advantage |
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Testing Your Online Business Plan Monetizing a Web site is so much more than slapping some ads on a page and waiting for the checks to roll in. You need to create a business plan, and test viability of that plan before you spend any money on marketing and development. |
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Progressive Insurance Uses Data Analytics to Fine-Tune Ad Strategy Progressive Insurance deploys open-source data analytics software to optimize its ad strategy to drive new customers to its website to buy a policy. |
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The New Science of Retaining Customers Look to digital analytics to improve buyer loyalty and customer lifetime value. |
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TCN Launches Competitive Analytics Competitive Analytics is a fully integrated business intelligence analytics solution for its cloud-based call center platform. |
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3 Reasons to Boost Your Contact Center's Strategic Value Today's solutions are lower in cost, offer predictive capabilities, and require less technical know-how to operate. |
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Executive Demand for Data Analysis Grows CEOs re-evaluate enterprise roles, strategies to tie analytics to business values. |
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July 2011
Leonard Klie |
Just the Facts? Not Really Many firms use analytics data inconsistently and rely on personal experiences when engaging customers. |
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Success With Search Engines What if you had a Web site and no one came? |
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Crowd Factory Introduces Advanced Analytics for Social Campaigns New metrics include Share Rate, Clickback Rate, and Social Reach help marketers better understand the reach and virality of their marketing campaigns and identify people who drive the most social traffic and conversions. |
