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Pharmaceutical Executive
August 1, 2008
George Koroneos
Hard of (Ad)hering Companies have responded to declining profits with a proliferation of patient compliance programs. But where is pharma in this paradigm shift? mark for My Articles similar articles
Pharmaceutical Executive
June 1, 2006
Philip A. George
Alternative Media: Online Med Sites Gain Patient Trust Pharma could benefit from a little less TV. mark for My Articles similar articles
Pharmaceutical Executive
November 1, 2008
No Ordinary Joe It's been a year since consumer marketing master Joe Jimenez took over the top spot at Novartis Pharma. How's he faring? mark for My Articles similar articles
Pharmaceutical Executive
May 1, 2007
Diane West
Spend Trends 2007: Hang 10 Direct-to-Consumer Advertising Hits Its First Decade: Dr. Dot-Com... Digital Detailing... etc. mark for My Articles similar articles
Pharmaceutical Executive
August 1, 2011
Jennifer Ringler
The Adherence Fight: A TKO? Why does the match against medicines compliance always seem to end in an easy knockout? mark for My Articles similar articles
Pharmaceutical Executive
February 1, 2007
Bill Chekan
Ain't Misbehavin' Missing doses and other medication meddling are often no accident. A new study of patient compliance uncovers methods to the madness. mark for My Articles similar articles
Pharmaceutical Executive
July 3, 2007
Direct to Consumer: The Secret of My Success Pharmaceutical industry experts sound off on the methods behind an award-winning ad and how the next great direct-to-consumer campaign will come about. mark for My Articles similar articles
Pharmaceutical Executive
November 1, 2005
Peter H. Nalen
Alternative Media: Targeting Audiences on the Web The most important web page to communicate with doctors and patients is the page of results that your potential customers see when they use search engines, such as Google, Yahoo!, or MSN. mark for My Articles similar articles
Pharmaceutical Executive
August 1, 2011
Peter Houston
Google+ and Pharma Is Google+ the social media platform that pharma has been waiting for? mark for My Articles similar articles
Pharmaceutical Executive
February 1, 2014
Longacre et al.
Social Media: Have We Reached The Tipping Point? For pharma marketers, the good news is recent advances in social media monitoring make it possible to listen to or engage with patients on social media websites. This month FDA released its draft guidance on the use of "Interactive Promotional Media." mark for My Articles similar articles
Pharmaceutical Executive
March 1, 2007
Maraldo & Lister
Back Page: Let's Get Gutsy Pharma gets no respect from the public. But instead of complaining about it, industry should stop whining and start leading. Here's a seven-point starter kit. mark for My Articles similar articles
Pharmaceutical Executive
September 1, 2005
Wolfgang Klietmann
Thought Leader: (Eco)systemic Change The author discusses how various players within the healthcare system interact. mark for My Articles similar articles
Pharmaceutical Executive
July 30, 2007
Stewart Young
Marketing to Professionals: The Essence of a Brand Beyond good messaging, marketers must establish a brand that is forever etched into physicians' minds. mark for My Articles similar articles
Pharmaceutical Executive
August 1, 2006
Patrick Clinton
From the Editor: Take Your Seat There's a lot to accomplish in the pharmaceutical industry. But considering what the industry has done in 25 years, it's not impossible. mark for My Articles similar articles
Pharmaceutical Executive
February 1, 2009
Patrick Clinton
Working Together No one who cares about global health can be happy with a system that only "eventually" delivers drugs and vaccines for the planet's neediest people. mark for My Articles similar articles
Pharmaceutical Executive
June 1, 2009
Michael Maher
Learning to Relate A multi-phase implementation strategy can debunk the myth that social media won't work for pharma. mark for My Articles similar articles
Pharmaceutical Executive
April 1, 2012
Ad Stars The campaigns chosen as this year's Pharm Exec Ad Stars include a diverse mix of clients, health conditions, and media channels. mark for My Articles similar articles
Chemistry World
December 4, 2012
Andrew Turley
Drug R&D costs rising Inventing a new drug costs an enormous amount of money. It's part of the reason why the pharma industry is struggling to fill its pipelines. But we'd like to think that -- however slowly -- that cost is coming down. Unfortunately it isn't. mark for My Articles similar articles
Pharmaceutical Executive
June 1, 2012
Amy Smith
Marketing: Medical Devices vs. Pharma Understanding the differences between drug and device marketing can make or break the brand's promotional activities. mark for My Articles similar articles
Pharmaceutical Executive
December 1, 2011
William Looney
The Medicines Adherence Challenge Keeping skittish patients on their medicines ought to be a strategic priority for Big Pharma, but is it? An expert round table examines how best to make progress and agree on some practical steps for incorporation in the campaign agenda. mark for My Articles similar articles
The Motley Fool
April 27, 2006
Stephen D. Simpson
A Sluggish Bristol-Myers Squibb Generic erosion is going to chew away revenue and profits. Investors, at today's prices, there are just too many other better ideas to go after. mark for My Articles similar articles
Pharmaceutical Executive
January 1, 2006
Maggie Helmig
Direct to Consumer: Patient Education Reform Marketers can empower patients to start a dialogue with their doctors. mark for My Articles similar articles
Pharmaceutical Executive
February 1, 2006
Chandler & Chicco
Public Relations: Damage Control Unless pharma defines a compelling story, and defends it vigorously in the consumer marketplace, others will enter that vacuum and tell the story for it -- in far less flattering ways mark for My Articles similar articles
Pharmaceutical Executive
December 1, 2005
Meg Columbia-Walsh
Direct to Consumer: Culturally Relevant Marketing Through culturally relevant marketing, pharma can seamlessly weave its brands into consumers' lives... Also: The 2005 Pharmaceutical Advertising and Marketing Excellence Award recipients... mark for My Articles similar articles
Pharmaceutical Executive
May 1, 2009
Maryann Kuzel
Weathering the Storm Marketers must stress that maintaining good health behaviors is one of the best things people can do to survive a down market. mark for My Articles similar articles
The Motley Fool
December 13, 2004
Brian Gorman
Which Medications Are Your Best Bets? Consumer Reports' effort to rate drugs offers a marketing lesson to pharmaceutical companies. mark for My Articles similar articles
Pharmaceutical Executive
May 1, 2007
Thoughtleader: Thomas Nagle, Strategic Pricing Group This industry consultant believes the U.S. government will soon follow Europe's lead in taking a greater hand in price negotiations, and pharma will need to be able to communicate the value that products offer. Here he discusses how pharma can meet that challenge. mark for My Articles similar articles
Pharmaceutical Executive
September 1, 2011
Pharma and Social Media: Ready to Make Nice? The time is right for industry to overcome its social media phobia once and for all. mark for My Articles similar articles
Pharmaceutical Executive
January 1, 2006
Gina Ashe
Alternative Media: Patient Bloggers on Your Brands Find out what patient bloggers are saying about your pharmaceutical brands. mark for My Articles similar articles
Pharmaceutical Executive
February 1, 2009
David Johnson
Dive into Digital Exclusive Pharma Exec survey details how pharma can make virtual channels effective marketing vehicles. mark for My Articles similar articles
Pharmaceutical Executive
November 1, 2008
George Koroneos
Tech Toys Here are the hottest gadgets and gizmos to make a dent in drug noncompliance. mark for My Articles similar articles
Pharmaceutical Executive
May 1, 2005
Kathy Kastner
Direct to Consumer: Information vs. Education Although the pharma industry is good at providing information, it has not yet learned how to transform it into reliable education. If pharma marketers can initiate that transformation, they will grab a significant opportunity to connect with consumers. mark for My Articles similar articles
Pharmaceutical Executive
October 1, 2005
Public Relations: Communications Delivery Chain An interview with Nanccy Turett, president of Edelman Health on how, to regain consumers' trust, pharma must better communicate its mission, goals, and policies. mark for My Articles similar articles
Pharmaceutical Executive
May 1, 2006
Stephen Wray
Alternative Media: Interactive=Integration Interactive technology allows marketers to keep up with the demands of both physicians and consumers. mark for My Articles similar articles
Pharmaceutical Executive
April 1, 2007
Fard Johnmar
Alternative Media: Mastering Social Media Pharma agencies are buzzing about social media tools such as blogs, podcasts, and interactive healthcare forums, but few firms really know how to make these online initiatives work. mark for My Articles similar articles
Pharmaceutical Executive
June 1, 2011
Emerging Pharma Leaders 2011 Meet 2011's Emerging Pharma Leaders. Can these 30 trendsetters build competitive scale from scarcity? mark for My Articles similar articles
Pharmaceutical Executive
May 1, 2009
Lee Slovitt
A Day Late and a Dollar Short Pharma marketers face a crisis in digital media. But there's a way to turn it around. mark for My Articles similar articles
Pharmaceutical Executive
July 1, 2009
Patrick Clinton
What to Buy In the long run, pharma wants to sell health, not just drugs. mark for My Articles similar articles
Pharmaceutical Executive
May 1, 2009
Ad(Ventures) in Pharmaland Despite the downside in ad spend, an upside remains in the digital space that's wide open for exploration. mark for My Articles similar articles
Pharmaceutical Executive
October 1, 2008
Patrick Clinton
Future Shock A vision of pharma's next business model is starting to emerge. But how do we get from here to there? mark for My Articles similar articles
Pharmaceutical Executive
March 1, 2011
Pharm Exec's Seventh Annual Media Audit Negative views regarding pharma are on the rise, but vaccines help keep the focus on the positives of innovation. mark for My Articles similar articles
Pharmaceutical Executive
January 1, 2007
Walter Armstrong
Forecast 2007: At Sea In times of crisis, it's harder than ever to take the long view. The healing arts may be as old as humankind, but the business of pharma is still in its infancy. mark for My Articles similar articles
Pharmaceutical Executive
February 1, 2007
Daniella Koren
Direct to Consumer: One Size Fits You Custom-tailored e-mail campaigns yield high marks from consumers. mark for My Articles similar articles
Pharmaceutical Executive
February 1, 2009
Joanna Breitstein
Vaccines for All The world is suffering. But just over the horizon is a new access equation that could speed innovative vaccines to where they're needed most. mark for My Articles similar articles
Pharmaceutical Executive
January 1, 2007
Glass & Poli
Forecast 2007: Connecting the Dots How do execs rank the issues facing the pharmaceutical industry? And what are the links they see between them? A new study reveals the industry's mental map of today's challenges. mark for My Articles similar articles
Pharmaceutical Executive
October 1, 2011
Arming up for the Digital Revolution As a longtime advocate of new approaches to meeting customer needs in pharma, Martin Wygod sees the biggest change as the coming growth of digital platforms as the principal source of information and communication in healthcare. mark for My Articles similar articles
Pharmaceutical Executive
September 1, 2005
Wilkenfeld & Braun-Davis
50 5 2005 Five things pharmaceutical companies can do to prepare for compliance in all 50 states. mark for My Articles similar articles
Pharmaceutical Executive
August 1, 2013
Peter Houston
The Case for Content Reaching skittish consumers through objective, story driven information is digital marketing's hottest digit. But applying this consumer phenomenon in Big Pharma presents some unique challenges. mark for My Articles similar articles
Pharmaceutical Executive
June 1, 2005
Zimmerman & Fay
Marketing to Professionals: Dr. Ambassador The pharma industry is under siege in the news media. Smart companies must create a role for physicians as ambassadors who can raise patient confidence in drugs and the pharma industry as a whole. mark for My Articles similar articles
HBS Working Knowledge
February 28, 2005
Cynthia Churchwell
Funding R&D for Neglected Diseases Research on vaccines for diseases that primarily affect low-income countries remains minimal---the risks are too high for developers. The book Strong Medicine: Creating Incentives for Pharmaceutical Research on Neglected Diseases suggests a solution. mark for My Articles similar articles