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Search Engine Watch
August 22, 2008
Chris Boggs |
Word or Phrase Co-Occurrence within Particular Industries Are search engines smarter now than 4 years ago? I certainly hope so. There are too many words that could mean multiple things, and so many Web sites have at least some content that appears to humans but not text browsers.   |
Search Engine Watch
February 6, 2009
Chris Boggs |
Don't Believe Everything You Read Some marketers choose to base their search marketing strategies on blog posts. |
Search Engine Watch
April 2, 2009
Justilien Gaspard |
Increase Online Visibility for Sales and Links People link to sites they know or have heard a lot about. The more a person is exposed to your company name, the more familiar it will be to them. That equals more links and more direct sales. |
Search Engine Watch
June 6, 2008
Frank Watson |
What is Valid Link Bait? Hidden widget links. Social media traffic bait. Morality and marketing living together. |
Search Engine Watch
July 13, 2010
Kristi Hines |
Win the Best High Volume Links Some tips for getting the best of your client's competitors' links for higher volume while still sticking to your principles of better link quality. |
Search Engine Watch
November 30, 2010
Eric Enge |
Search Engine Optimization in an Increasingly Social World SEO is changing rapidly, in part due to the increasingly social nature of the web. A look at what's driving these changes and some of the implications of how they impact our behavior. |
InternetNews
January 19, 2005
Susan Kuchinskas |
Search Leaders, Bloggers Band to Fight Comment Spam Industry group says it will support Google's 'no-follow' tag that tells search engine spiders to lay off links. |
Search Engine Watch
August 21, 2009
Frank Watson |
Is Google the Lazy Man's Marketing Method? Is it lazy to focus the majority of your marketing efforts on Google, or just common sense? Is it worth our time to focus on other search engines, social media, and other non-Google marketing online? |
Search Engine Watch
July 3, 2009
Frank Watson |
Is Twitter Killing Other Online Activities? The world may be all a-Twitter, but it seems the inordinate amount of time now spent there is costing other places traffic. Is it possible that Twitter is the new community that will, in time, see the demise of forums? |
Search Engine Watch
May 3, 2011
Kristi Hines |
How to Use Blog Commenting to Get Valuable Backlinks and Traffic Blog commenting can help you build relationships and authority in your industry. This will ultimately lead to organic links and new traffic. |
InternetNews
January 2, 2007
David Needle |
Google May Open Up Blog It was a big year for Google's own blog (even if you don't think it really is one). |
Search Engine Watch
July 3, 2008
Sage Lewis |
Three Tips for Creating a Successful Blog Instead of focusing on where to find links, SEOs and site owners should think about setting up a site so people will want to link to it. People usually put the cart (the links), before the horse (the content). But the horse is the content that drives the cart -- the links. |
Search Engine Watch
December 5, 2002
Danny Sullivan |
Google Offers SEO Selection Guidelines At the end of last month, Google rolled out a new page offering advice to those seeking a search engine optimization firm. Since being unveiled, there's been both support and criticism of the tips and recommendations that Google has posted in various SEO forums. |
Search Engine Watch
January 11, 2011
Kevin Gibbons |
10 Tips for Top Business Blogging Is your business blog ready to work in 2011? Read on for some top tips for blogging success. |
Entrepreneur
December 2008
John Jantsch |
Look Good Online The only way to control what people say about your company is to be part of the conversation. |
Search Engine Watch
July 9, 2010
Rob Chant |
How to Make Social Media Work for Your SMB The key to social media marketing for small- and mid-sized businesses is to build relationships and become an appreciated part of your community. Some tips to get you started. |
Search Engine Watch
October 6, 2005
Chris Sherman |
Finding Treasure in Boards and Forums Most people turn to the web as a primary information source these days, but there's a lot of great stuff in traditional forums and bulletin board systems - if you know where to look. |
Search Engine Watch
October 17, 2008
Frank Watson |
Google's New Tools for Site Link Strengthening Google recently turned its focus on helping webmasters to address 404 error pages, which don't pass link authority and negatively impact the user experience. These new tools will assist site owners and SEOs with a quick way to improve a site's overall impact on search results. |
Search Engine Watch
February 27, 2004
Chris Sherman |
Search Engine Forums Spotlight Links to this week's topics from search engine forums across the web: Nice To See Google Back On Track! Will it last? - Anybody Experienced With URL Rewrite for IIS? - The -Noblog Option or Blog Tab: Can It Be Done? - SEMPO - Yahoo Recommends Keywords META and Image ALT Text - Yahoo Versus Google On Redirect Handling - Who Links to My Site? |
Search Engine Watch
July 1, 2003
Danny Sullivan |
The Search Engine Report - Number 80 Search Engine Watch News... SES San Jose Agenda Now Available... Microsoft's MSN Search To Build Crawler-Based Search Engine... Overture's Content Match Takes On Google's Contextual Ads... Google AdSense Expands Contextual Ad Placement Program To Small Sites... etc. |
Information Today
February 24, 2003
David Mattison |
Blooglelicious: the Buzz about Google Buying Pyra Labs On Feb. 13, 2003, Google quietly purchased Pyra Labs. The news has blogging pundits and search industry analysts abuzz with speculation about what this signals. Pyra Labs created the most popular, free Web site creation and hosting service for those who blog: Blogger.com. |
InternetNews
September 14, 2005
Sean Michael Kerner |
Google's All About The Bloggle Google launches Blog Search Beta, but keeps AdWords ads out of it for now. |
Search Engine Watch
July 14, 2010
Kevin Gibbons |
10 Top Tips to Secure Social Media Success Ready to start marketing your brand through social media? Then you really need to hurry up and get started. |
Search Engine Watch
May 20, 2008
Aaron Shear |
Social Media Marketing in an Enterprise Environment Social media sites like MySpace or Facebook, and even long-standing social media tools like blogs remain a mystery to many large organizations. But that's all beginning to change, as more big businesses find ways to incorporate these elements into their overall marketing strategy. |
Search Engine Watch
October 28, 2004
Mike Rende |
Web Feeds, Blogs & Search Engines Blogs are increasingly popular, and can have a dramatic effect on search engine positioning. How can you best take advantage of this new search marketing channel? |
PC World
May 21, 2007
Yardena Arar |
How to Gripe (Effectively) Online Have a problem with a company or product? Complaining in an online forum could help. |
Search Engine Watch
April 14, 2009
Carrie Hill |
How SMBs Can Optimize their Social Networking Time, Part 2 Small business owners have limited time to spend on social media, so where are the best places to focus? Participating in local and niche forums can help you become an authority on your industry. |
Search Engine Watch
August 14, 2009
Joshua Palau |
Observations from SES San Jose The world of search is getting more mature and continues to have tremendous importance. Despite the economic downturn, people came out to share and learn more about how to advance their businesses through search. |
Search Engine Watch
August 5, 2003
Danny Sullivan |
The Search Engine Report Search Engine Watch News... Early Bird Deadline For SES San Jose Tomorrow!... LookSmart Opens Deep Listings Option To Small Businesses... Yahoo To Buy Overture... Search Engine Resources |
Search Engine Watch
June 5, 2009
Frank Watson |
Ready or Not: Here Comes the New AdWords Interface My biggest complaint is that Google didn't use much of a transition. No doubt they launched it in beta to get the bugs out, but they should have done more marketing to their core constituency to make them aware of the impending change. |
InternetNews
November 4, 2005
Brian Livingston |
'Googlewashing' Makes Your Site Invisible A growing number of content-based businesses face a serious new threat to their publishing rights and search rankings. |
Search Engine Watch
August 14, 2008
Ron Jones |
Tips for Making the Most of SES San Jose As a lead-up to SES San Jose, we've got some tips and thoughts to help promote and get you through the event. It's a great opportunity to really dive in and learn about the search engine marketing world. |
CRM
March 1, 2008
Ian Jacobs |
Your Customers Are Everywhere Beyond the comfy confines of your corporate Web site, people are talking - and complaining. |
Search Engine Watch
January 9, 2007
Greg Jarboe |
In the Second Week of New Year's, My SearchDay Gave to Me: Eight firms a-buying, seven forums buzzing, six engines searching, five Google things... |
Search Engine Watch
February 13, 2009
Frank Watson |
Should Google Buy Twitter? If Google were to buy Twitter and keep it as a free tool, it would give them the hottest thing in social media right now and an area that could use some help with tracking success. |
Search Engine Watch
June 3, 2003
Danny Sullivan |
Coping With GDS, The Google Dance Syndrome On a roughly monthly basis, Google updates its index of web pages and introduces new tweaks and changes to how its ranking algorithm works. For some, the changeover period that's come to be known as the "Google Dance" may reveal what seems like dramatic changes in Google. |
Search Engine Watch
March 31, 2008
Kevin Newcomb |
Highlights from the SEW Blog: March 24-28, 2008 Good Google bombs... Google webmaster tools... Google no longer a portal?... Search within a search... Yahoo and the future of search... Google video ads... Non-text contextual ads... Social media: one size does not fit all... etc. |
Search Engine Watch
June 30, 2005
Chris Sherman |
What's Cooking in Search Engine Labs Want a peek behind the scenes at the research and development efforts going on at the major search engines? Here's where to find the freshest info. |
Search Engine Watch
December 7, 2003
Danny Sullivan |
What Happened To My Site On Google? The outcry from webmasters about Google's recent ranking algorithm change has been unprecedented. This article takes a Q&A-style approach to examine many of the issues and questions that have arisen from the change. |
Search Engine Watch
August 15, 2008
Frank Watson |
Google SERP Bias? Google Knols Best If you need some lift, start dropping pages into Google Knol and Google pages. They show up in the organic results faster than you can get them through Webmaster Central. |
Search Engine Watch
May 11, 2004
Danny Sullivan |
Google Launches Official Google Blog, Not Blog Search Google has launched its own official blog, promising much insight about the company though not yet delivering much. The company also says it has no news about long-discussed plans to offer blog or web feed searching at Google. |
Search Engine Watch
October 5, 2010
Eric Enge |
8 Flawed Link Building Strategies While there are a few relatively low effort/cost link building strategies, such as directories and reciprocal links, these have limited value. Here's how you can get in trouble when trying to acquire low quality links. |
Search Engine Watch
September 24, 2010
Duncan Parry |
9 Tips for Paid Search Newbies Are you or a colleague new to paid search? Here are some tips for anybody learning PPC. |
HBS Working Knowledge
November 28, 2005
Katherine Heires |
Does Your Company Belong in the Blogosphere? Here is advice from executive experts on helping your company realize the full benefits of blogging. |
InternetNews
January 3, 2007
Sean Michael Kerner |
Google on Security Alert Google responds quickly to an alleged vulnerability, and there might be more lurking. |
Search Engine Watch
January 12, 2006
Andrew Goodman |
Search Marketing's About People and Principles, Not Just Algorithms, Part 2 More coverage of Danny Sullivan's keynote address at Chicago's Search Engine Strategies conference. |
Search Engine Watch
November 5, 2009
Sage Lewis |
Do Follow Pros and cons of building links through blog comments. |
Search Engine Watch
July 30, 2008
Eric Enge |
Google vs. Yahoo on Paid Links Google created a firestorm in the industry with its Paid Links directive. So where does Yahoo stand in the Paid Links debate? |
Search Engine Watch
September 18, 2007
John Biundo |
Ten Lessons From SES San Jose Attending a Search Engine Strategies conference can be a great way to get your questions answered, if you have a go in with a plan. |
CIO
March 25, 2011
Michael Friedenberg |
Three CIO Forums for Peer-to-Peer Resources CIOs find guidance from their peers to be of the highest value. Here are three forums where CIOs can connect with one another. |
