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BusinessWeek August 9, 2004 Katie DeWitt |
NBC's Marathon Of Coverage Spread over seven channels, the network will offer more programming than the past five summer Olympics combined. And for the first time, all 28 Olympic sports will air on TV. Will viewers have the stamina to stay tuned for more than 1,200 hours of Games? |
Sports Central February 17, 2006 Diane M. Grassi |
Winter Olympics TV Coverage Far From Golden Sports fans are not averse to watching Winter Olympics coverage, but trying to figure out NBC's television schedule has become a sport of Olympic proportions unto itself. |
BusinessWeek December 6, 2004 Frederik Balfour |
TV In China: The Door Opens A Crack Beijing is letting in foreign media investors. But it's still leery of Western programs. |
Sports Central August 14, 2012 Brad Oremland |
Thumbs Down For Olympic Coverage I mentioned last week that I didn't get into the Summer Olympics as much as usual this year. Much of the reason, I'm afraid, was NBC's television coverage of the London Games. |
The Motley Fool February 12, 2010 Eric Bleeker |
NBC's Winter Olympics Nightmare Will the peacock's loss on the Vancouver Games be Disney or News Corp.'s gain? |
InternetNews September 5, 2008 David Needle |
NBC's Web Olympics Coverage a Record Breaker Sports fans had a long menu of choices when it came to keeping up with the Olympics online, including using their mobile phones. |
InternetNews June 19, 2009 David Needle |
Microsoft in NBC Deal to Supply Ad System NBC is looking for Microsoft to help it identify the best potential audience for the least cost. |
HBS Working Knowledge March 6, 2006 James Aisner |
Winners and Losers at the Olympics Harvard Business School professor emeritus Stephen Greyser has been studying, teaching, and writing about the business of sports for over 30 years. Here, he discusses his perspectives on the the marketing aspects of the recent Turin Games. |
Sports Illustrated August 16, 2000 Frank Deford |
Sydney Olympics must overcome The Sydney Olympics are a month away, so let's look at the problems they face in attracting their usual high degree of interest in the United States. |
Fast Company June 2008 Lucas Conley |
Audiobrain Meets NBC: Creating Music for the Beijing Olympics How Audrey Arbeeny and Michael Sweet are using sound to help NBC orchestrate its Olympic coverage into narrative storytelling. |
InternetNews February 10, 2006 Susan Kuchinskas |
NBC's Digital Olympics NBC partners with Google, Intel, Sun, Lenovo and Apple to provide Olympic coverage to an audience beyond the TV-viewing public. |
HBS Working Knowledge May 1, 2008 John Quelch |
The Marketing Challenges of the China Olympics The Olympic Games are normally a marketer's dream. Not so much this year, given widespread protests against the Chinese government. Here are the branding challenges posed by this year's games in Beijing. |
Entrepreneur November 2007 Scott Bernard Nelson |
Is China a Stock Goldmine? Olympics fever hits China - should your investments follow? |
Sports Central February 18, 2006 Greg Wyshynski |
Who Owns the Olympics? By keeping a death-grip on what should be public-domain content, NBC Sports has placed a shroud of anonymity over the Olympics in Turin. |
BusinessWeek May 9, 2005 Lowry & Grover |
NBC: Now It's Wait-And-See TV The ex-ratings champ hopes its fall lineup will still be worth a premium to advertisers. |
InternetNews December 3, 2009 Kenneth Corbin |
Consumer Groups Cry Foul on Comcast's NBC Play Cable and media titans agree on terms in blockbuster merger, but will face a long road in securing approval. |
Popular Mechanics August 13, 2008 S.E. Kramer |
Gruccis: 'Fake' Fireworks Were Real, CGI on TV in Chinese Hands We love fireworks, but from now on, will we have to see them in person to believe them? This weekend, a Chinese newspaper broke the story that some of the fireworks footage from the Beijing Olympics opening ceremony was prepared digitally in advance of the broadcast. |
The Motley Fool August 30, 2004 Phil Wohl |
Olympics: No Ad Bonanza The showcase for the world's athletes doesn't produce marquee names for advertisers. |
CFO October 1, 2007 Wu Chen |
View from China: What Price Glory? The Beijing Summer Olympics will undoubtedly be a success -- but at what cost? |
Fast Company Chris Gayomali |
The Death Of The Spoiler Alert? What we are likely witnessing is a tectonic shift in the way media companies cover global events like the Olympics. Between television, the web, and mobile, there are now more platforms than ever to reach viewer eyeballs. |
InternetNews December 23, 2005 Susan Kuchinskas |
NBC Universal to take over MSNBC NBC Universal bought out Microsoft's interest in MSNBC, the cable television channel that that the two co-founded in 1996 in an attempt to create early synergy between the Web and cable television. |
InternetNews September 20, 2007 Nicholas Carlson |
Do Broadcasters Finally 'Get' the Internet? Some say recent deals from ABC and NBC indicate that yes, the big TV broadcasters have finally pulled their head out of the sand and will begin to offer their content online. |
Sports Central September 1, 2004 Diane M. Grassi |
Olympics Coverage Fails U.S. Women's Teams Now that the 2004 Summer Olympic Games have come to a close, it might be the right time to evaluate the television coverage and the accessibility to view the sports U.S. fans most coveted during the Games. |
HBS Working Knowledge February 5, 2014 Michael Blanding |
Can Putin Score Olympic Gold? With billions of dollars on the line at this year's troubled Winter Olympics, Stephen Greyser breaks down what's at stake for the brands of NBC, key corporate sponsors, Russia -- and Vladimir Putin. |
The Motley Fool October 11, 2007 Steven Mallas |
NBC Takes a Breath of Fresh Air NBC buys the Oxygen Network, which targets 18- to 24-year-old women, and comes with about 74 million subscribers. Was it a smart move for the media giant? |
Chemistry World August 28, 2013 Hepeng Jia |
China to spend billions tackling pollution Major Chinese cities afflicted by smog and dirty water are set to benefit from a huge air pollution control program, which will bring trillions of yuan to already fast developing environment industries. |
Sports Illustrated September 26, 2000 John Walters |
Making sense of NBC's tumbling Olympic ratings Question: Could NBC's ratings for the Olympics be any worse? Answer: Only if Dennis Miller were added to the broadcast team... |
InternetNews September 24, 2007 Nicholas Carlson |
Web Video Ads Will Not Save Your Soul Now Google and AOL have the numbers they need to get marketers to move their ad spend from television to new Web video advertising formats. |
InternetNews November 15, 2006 Andy Patrizio |
AOL Taps NBC Ad Man To Be CEO Time Warner appointed NBC executive Randy Falco as the new chairman and CEO of AOL, bringing a long-time television executive in to run the struggling online service. |
The Motley Fool May 16, 2005 Brian Gorman |
NBC: Praying for Ratings NBC is embracing religious-themed programming to help its ratings slump. The benefits are less than clear. |
The Motley Fool December 5, 2009 Adrian Rush |
Can Comcast Cross-Check DirecTV? The DirecTV-Versus hockey feud continues -- but maybe not for much longer. |
The Motley Fool January 27, 2004 Selena Maranjian |
Can You Say That on TV? Congressional leaders ponder the future of bad words on the air. |
The Motley Fool August 13, 2004 Rick Aristotle Munarriz |
Olympic Malaise With the Olympics kicking off two weeks of heated global competition, I'm left asking some obvious questions. Will General Electric achieve a decent return on the $793 million it is paying for exclusive stateside broadcasting rights? |
The Motley Fool August 20, 2004 Steven Mallas |
The Networks' Horror Is NBC Universal getting into the horror business? Like Fox's foray into a network for reality TV, NBC Universal will find that creating another market will serve it well in terms of synergizing with its own library. |
InternetNews June 20, 2007 Sean Michael Kerner |
Content Providers, Carriers Row The Same Boat Bob Wright, vice chairman and executive officer of General Electric, which owns and operates NBC Universal, took the stage at NXTcomm to discuss how his company is working with carriers to both distribute and protect content. |
Sports Central March 7, 2013 Kevin Beane |
Changes Afoot in U.S. Sports Broadcasting Looks like the U.S. sports channel landscape is about to change dramatically. FOX Sports has announced that they are rolling out a national sports network called "FOX Sports 1" on August 17th. |
Sports Central January 25, 2006 Diane M. Grassi |
Winter Olympics Athletes Face Double Standard Big media and corporate sponsorship of sporting events in the US have become as big a story these days as the sports and athletes they themselves sponsor, with nary an opportunity missed by advertisers and networks alike to promote themselves. |
Sports Illustrated September 25, 2000 John Walters |
All about Bob Fun and Games for Costas as Olympics enters Week 2... |
The Motley Fool October 12, 2007 Rick Aristotle Munarriz |
30 Rock on the Block General Electric is apparently entertaining the notion of selling its majority stake in NBC Universal. |
Popular Mechanics August 6, 2008 David Barron |
Olympic Video Feed-ing Frenzy Shows Bandwidth Weakness IT departments at some U.S. companies could face network-straining levels of traffic as employees tune into video feeds from NBC. |
InternetNews September 28, 2007 Nicholas Carlson |
CBS Enlists Viewers to Promote Content CBS looks to user-generated content as rivals networks put full episodes on the Web. |
CRM July 2014 Barton Goldenberg |
Forging the Next CRM Frontier Integrated technologies hold great promise for the future of CRM. |
BusinessWeek January 12, 2004 |
Bob Wright The merger of NBC and Vivendi Universal, expected to close in the first half of 2004, is a defining event in Wright's 17 years as NBC chief. |
IEEE Spectrum July 2012 Ariel Bleicher |
The On-Demand Olympics Engineers gear up for history's largest broadcasting operation |
AskMen.com Steve Seepersaud |
Top TV Network Contracts Televised sporting events have huge audiences. The bigger the game, the bigger the audience. In America, no game is bigger than the Super Bowl. More than half of all the television sets in the U.S. are tuned in to the NFL's championship game. |
Chemistry World June 13, 2008 Hepeng Jia |
Olympic chemical restrictions worries industry The Chinese government's drive to restrict the movement and manufacture of chemicals ahead of the Beijing Olympics could hit the country's chemical industry, analysts have warned. |
InternetNews November 2, 2005 Tim Gray |
NBC to 'Netcast' News NBC will offer "NBC Nightly News" over the Web. |
The Motley Fool April 20, 2005 Steven Mallas |
Verizon's Universal Appeal Verizon rings up a deal with NBC Universal for its upcoming FiOS TV venture. Investors, take note. |
Outside June 2008 Marc Peruzzi |
Let the Games Begin Without Us Want to let China know how you feel about its behavior? Change the channel and boycott the Olympics. |
The Motley Fool April 5, 2006 Alyce Lomax |
NBC Tries Speed Ads Advertising disruption is well under way as NBC Universal attempts to see whether a shorter commercial break will retain viewers' attention better. |