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Search Engine Watch
December 8, 2008
William Flaiz |
Universal Search Should Be a Plus Variety in the search results gives online marketers multiple opportunities to rank and gain new listing visibility. But how does the user feel? As new listing types begin appearing in results, we often lose sight of whether these listings are really helpful to the user.   |
Search Engine Watch
April 7, 2009
Mark Jackson |
Don't Overlook Local Search Opportunities With local search, there are many free or low-cost opportunities for local advertisers to get found. How many businesses, both small and large, are taking advantage of local SEO? |
Search Engine Watch
October 28, 2010
Jon Schepke |
Google Place Search: Location Information Just Became More Critical Google's new Place Search makes it more important than ever for business to implement a local search, online review, and SEO strategy to achieve prominent visibility in Google's results. |
Search Engine Watch
October 24, 2008
William Flaiz |
The Organic and Paid Balancing Act As SERP listings and functionality changes, there are still two types of listings that have weathered the storm and are still attainable for marketers: traditional organic listings and paid search listings. |
Search Engine Watch
May 29, 2009
Gregg Stewart |
Ranking in Local Listings Why are local listings important? It's all about consumer usage. With so many consumers seeking local listing information, it's vital that advertisers with local entities proactively manage and improve their listings' accuracy |
Search Engine Watch
December 22, 2010
Jeff Beard |
12 Days of Business Listings For Holidays and the New Year How is your local business identity performing online? Twelve tips to help consumers find you this holiday season and in the New Year. |
Search Engine Watch
February 15, 2011
Alex Cohen |
PPC vs. SEO: Paid Search as Your Organic Competitor The balance between paid and organic results in the SERPs in shifting. Paid listings may increasingly get more clicks at the expense of organic listings. |
Search Engine Watch
February 2, 2005
Shari Thurow |
Meet the Local Search Engines Local search has been hot over the past year, with the major search engines jostling for eyeballs, offering new features for both searchers and advertisers alike. |
Search Engine Watch
May 26, 2004
Gord Hotchkiss |
Inside the Searcher's Mind: It's a Jungle in Here! What goes on in the mind of searchers? A research group set out to find the answers -- and came up with some interesting and surprising answers. |
Search Engine Watch
October 14, 2003
Danny Sullivan |
New Developments In Local Search: Part 1, Moves By Overture Local searching on web-wide search engines can be disappointing. New moves by some major players may improve this. This first of a three-part series looks at local search listings that Overture is testing. |
Entrepreneur
February 2005
Catherine Seda |
Close to Home Geographic-targeting features get your online message to customers right around the corner. examples: Community websites, Internet Yellow Pages, and search engine advertising. |
Search Engine Watch
May 25, 2004
Sullivan & Sherman |
Search Engine User Attitudes With so much interest in search, it's amazing how relatively little research has been done into how people interact with search engines, especially from a search marketing perspective. That's finally changing. |
Search Engine Watch
August 3, 2004
Chris Sherman |
Yahoo Targets Google, Yellow Pages with New Local Search Yahoo has rolled out a feature-laden beta version of its local search service, sharply upping the ante in the rapidly evolving local search sweepstakes. |
Entrepreneur
July 2010
Tracy Stapp |
Top of the Heap Here's how to be sure your franchise's website pops into the No. 1 spot in an online search. |
Search Engine Watch
October 21, 2003
Danny Sullivan |
Local Search Part 2: Google & Mobilemaps Bring Back Geosearching How Google and Mobilemaps are making it possible to search the web yet filter results to a local level |
Search Engine Watch
December 8, 2004
Chris Sherman |
Yahoo Bolsters Local Search Business Listings Yahoo has quietly expanded its local business listings and rolled out a service that gives businesses control over their listings in Yahoo Local through a new content inclusion program. |
Search Engine Watch
November 5, 2010
Frank Watson |
Top 10 Local Search Insights for the Moment The local search marketing game is changing fast, driven by Google Places, mobile, maps, Twitter, Yelp, Foursquare and more. Here's a look at 10 recent developments in local you need to be aware of. |
Search Engine Watch
March 8, 2005
Chris Sherman |
A New F-Word for Google Search Results A new study has added tangible evidence to the widely held view that top-ranking search results get the most attention from users, and that lower-ranking results are all but invisible to most people. |
Search Engine Watch
August 5, 2010
Jon Schepke |
5 Ways to Improve Your Local Search Marketing Strategy Don't lose out on a huge amount of potential business. Use these local search strategies. |
InternetNews
July 7, 2009
Michelle Megna |
Google Puts Real Estate Listings on the Map Google is expanding its real estate listings and search functionality by allowing searchers to find property listings on Google Maps. |
Search Engine Watch
September 19, 2008
Gregg Stewart |
Getting to Know Local SEO Local SEO is a must for businesses that sell products locally to a specified geographical area. The channels consumers are using to search are changing. |
Search Engine Watch
November 20, 2003
Danny Sullivan |
Local Search Part 5: Citysearch Brings Local To Searchers & Merchants Citysearch has long offered local content to searchers. But the company has made new moves to bring local merchants into the world of search advertising by introducing a cost-per-lead program. |
InternetNews
September 26, 2005
Susan Kuchinskas |
Mobile Search For Fun Nearby InfoSpace released Mobile Local Search, a group of services aimed at helping people on the go find businesses and entertainment nearby. |
Search Engine Watch
November 5, 2001
Danny Sullivan |
Lycos Redeems Itself With Relaunch Today's relaunch of Lycos is a surprising reversal of the service's decline. If you gave up on Lycos in the past, it is well worth revisiting the improved service... |
Search Engine Watch
October 25, 2010
John Greer |
Organic Search Listings That Drive Clicks People scan search results quickly. Here's how to make your listing stand out and make searchers want to click on your site. |
Search Engine Watch
March 9, 2011
Frank Watson |
Cooper Tire Hijacked 2300 Listings at Yahoo Local, Yellow Pages More glitches in local search listings hijack other businesses. |
Search Engine Watch
January 3, 2011
Josh McCoy |
SEO Factors for 2011 As we begin the New Year, many SEOs have their eyes set on search engine ranking factors. Here are a few areas you should pay attention to - because the engines are already sending subliminal messages. |
CRM
April 23, 2015 |
Where2GetIt Expands Brandify's Local-Social Capabilities New location-based marketing platform promises to elevate brands' social engagement. |
Search Engine Watch
October 10, 2008
Chris Boggs |
Is Your SEM Truly Looking at Search Holistically? To achieve SERP nirvana, your search engine optimization and paid search efforts must have the same goal. Ask these five important questions. |
PC Magazine
November 25, 2003 |
House Hunting Online You can research the home-buying process online, but is the actual purchase still too hands-on to be left in the virtual world? |
Search Engine Watch
January 27, 2005
Chris Sherman |
Amazon's A9 Launches Visual Yellow Pages This new nationwide yellow pages directory comes with a twist--thumbnail images of business storefronts that let you take a virtual walk through the streets of 10 major U.S. cities. |
Search Engine Watch
March 7, 2011
Adam Audette |
Maximizing Your CTR for SEO in Organic Results Be mindful of the way your organic listings appear in the search results. Listings designed to maximize CTR will have a ranking advantage. |
Search Engine Watch
March 2, 2010
Herndon Hasty |
Your Locations are Your Biggest Digital Assets A physical address has huge online implications. While you're covering your assets, make sure to build up your presence for local-based searches. |
Search Engine Watch
December 11, 2009
Gregg Stewart |
Focusing Your Message from National to Local, Part 1 How to develop a strategic plan that includes Web site management, paid, organic and mobile search, display ads, Internet yellow pages, local listing feeds, and user-generated content. |
Search Engine Watch
December 3, 2001
Danny Sullivan |
Yahoo Expands Paid Placement Listings Yahoo is now carrying paid placement listings on its search results pages, rather than just within its category pages, through a deal cut with Overture (the former GoTo) last month... |
InternetNews
May 4, 2005
Sean Michael Kerner |
Google's 'Golden Triangle' A keynote speaker at Search Engine Strategies Toronto takes a look at search strategies and behaviors. |
Search Engine Watch
August 5, 2003
Danny Sullivan |
LookSmart Opens Deep Listings Option To Small Businesses LookSmart has expanded its LookListings paid inclusion program so that small businesses can purchase "deep listings" previously only offered to large businesses with big budgets. |
Search Engine Watch
February 25, 2011
Dave Davies |
Improve Your Organic Rankings With Google Places, Part 1 The basics of a Google Places: how to properly set up a listing and some of the principles behind why this is important. |
Search Engine Watch
June 2, 2000 |
Google Gets Kid Safe, Suggests Maps Google has added a new feature to filter adult content out of its listings, and the search engine now also provides links to online maps in response to relevant queries. |
Search Engine Watch
July 8, 2010
Jeff Beard |
Who's the Best Authority to Own and Manage Business Listings? More consumers are searching on various platforms for local products and services. Here's how you can improve your SERP visibility and guard against inaccurate or inconsistent info on local search sites. |
Entrepreneur
March 2007
Amanda C. Kooser |
Go Local Need to drive more business to your door? Use our practical guide to rev up your local web strategy. |
Search Engine Watch
August 2, 2005
Chris Sherman |
Search Engine Results Continuing to Diverge A new study suggests that the overlap between search engine results is less than it was even a few months ago, and that the voices of each engine are growing even more unique. |
Search Engine Watch
March 2, 2009
Ron Jones |
Local Search 101, Part 1 Are you looking to venture beyond the printed yellow pages? You should be. As the economy opens the door of opportunity for many people who have lost their jobs, more small businesses are turning to local search. |
InternetNews
June 2, 2009
David Needle |
Google's New Dashboard Offers Business Insight Local Business Center now features a dashboard that tracks traffic to your site. |
Search Engine Watch
June 28, 2004
Danny Sullivan |
Overture Launches Local Match Listings Program Overture launched a new Local Match program today to allow its advertisers in the United States to more easily target listings toward those with a local interest. |
Search Engine Watch
March 27, 2011
Dave Davies |
Improve Your Organic Rankings With Google Places, Part 2 A step-by-step guide to help you better understand how to enter/edit the information for your Places page and send good SEO signals to Google to improve your rankings. |
InternetNews
January 14, 2004
Zachary Rodgers |
The Graphical Search Divide Graphics in sponsored search listings. Want them? Need them? Marketers are divided. |
| Search Engine Watch |
William Flaiz William's company Razorfish provides solutions that help clients measure and optimize their web site investments. |
Search Engine Watch
April 19, 2001
Danny Sullivan |
iLOR Makes Google Even Better iLOR is a new search service that takes the power and relevancy of Google's results and adds on some nifty features than many searchers may find useful... |
Search Engine Watch
October 8, 2003
Danny Sullivan |
AOL Renews With Google AOL has renewed its agreement with Google for search results in a new multiyear deal. |
