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U.S. Banker
May 2011
Matthew de Paula |
Western Spirit Bank of the West finds a creative way to highlight its straight-shooting personality.   |
Fast Company
November 22, 2011 |
The Birth Of An Idea: Ads To Rebrand Girls Fast Company asked several of the most creative ad agencies in the world to re-brand baby girls. Their mock campaigns recast girls as the No. 1 choice for consumers from China to the U.S. |
The Motley Fool
April 20, 2005
David Meier |
WaMu: It Pays to Wait Earn 5% while waiting for Washington Mutual's stock price to appreciate. |
U.S. Banker
October 2002
Michael Dumiak |
Breakthrough for Wamu Washington Mutual's expansion strategy and challenges. |
U.S. Banker
March 2010
Bonnie McGeer |
Stepping Up Once-fusty First Independent freshens its image with a bold branding campaign. |
Entrepreneur
December 2007
Kim T. Gordon |
Simply Irresistible Follow these advertising dos and don'ts to draw customers in. |
U.S. Banker
May 2008
John Engen |
House of CARDS Few financial institutions have been left more imperiled by the subprime market fallout and liquidity and credit crunches than WaMu. |
Fast Company
March 2003
Linda Tischler |
Bank of (Middle) America Execs at Washington Mutual don't model themselves after Citi or Bank of America. Instead, they look for inspiration to Wal-Mart, Target, and Southwest Airlines -- giant companies that somehow manage to keep costs low and service high and meet the needs of the middle class. And it's working. |
Bank Director
3rd Quarter 2009 |
For Your Review The latest trends in bank advertising... the rise of online banking... more... |
BusinessWeek
June 11, 2009
Robert D. Hof |
Google's Grab for the Display Ad Market Google aims to unseat Yahoo and Microsoft with new, ultratargeted banner ads. Will Web publishers and online ad agencies bite? |
The Motley Fool
September 20, 2007
Rick Aristotle Munarriz |
Go Go Google Gadget Google takes rich-media advertising to the next level with the unveiling of Google Gadget Ads, interactive ads that allow you to view video, open miniature web pages, submit requests, all while never leaving the ad. |
Search Engine Watch
July 8, 2010
Melissa Mackey |
Facebook PPC: Finally, True Demographic Targeting! (Part 2) How to optimize for the best possible ROI in your Facebook PPC campaign. |
The Motley Fool
June 6, 2005
Stephen D. Simpson |
WaMu's Plastic Play By buying Providian, Washington Mutual has added a credit card business to its retail banking. This move could bump up profitability and growth. Top that off with a pretty good dividend yield, and maybe WaMu becomes a little more attractive to investors again. |
InternetNews
December 29, 2003
Janis Mara |
Display Ads Back From the Dead Perceptions of a decline in online display ads may be misleading. |
InternetNews
September 11, 2009 |
Microsoft Takes to the Airwaves for Windows 7 First ads debut for the upcoming operating system. |
InternetNews
March 13, 2008 |
A New Ad Service For Google: Report Google will introduce a new service that Web publishers can use to manage their online ad sales and serve up ads each time a consumer pulls up a Web page |
PC Magazine
November 14, 2007
John C. Dvorak |
In-Your-Face Advertising One thing is certain: Web users don't want to pay for anything, ever. Sadly, the only way that equation works is with advertising. |
U.S. Banker
December 2008
Anthony Malakian |
Fall Mergers Have Yet To Yield Big Campaigns Since September three mammoth institutions, Merrill Lynch, Washington Mutual and Wachovia, were purchased by Bank of America, JPMorgan Chase and Wells Fargo, respectively; it will be up to the banks' marketing teams to make sense of these developments for consumers. |
Search Engine Watch
January 14, 2004
Christine Churchill |
Day of Reckoning in Search Engine Advertising Overture's announcement that it plans to separate contextual advertising from regular keyword-based search results and ads has garnered kudos from the search engine marketing community. Will Google follow suit? |
The Motley Fool
January 18, 2007
Emil Lee |
Washington Mutual Regroups for 2007 WaMu's management and shareholders likely won't look back on 2006 with nostalgia. Over the past year, WaMu's stock was slightly down, while the indexes all scored double-digit gains. However, 2007 should be a better year. |
The Motley Fool
July 20, 2006
Stephen D. Simpson |
WaMu Seems to Zig While Others Zag WaMu is a bank that seems to confound normal expectations. Investors, take note. |
CRM
September 3, 2015
Jessica Hawthorne-Castro |
With Campaign Metrics, You Need to Go Beyond the Basics Here are four metrics to make your decision making more data-driven -- and enhance profits. |
Search Engine Watch
January 4, 2011
Ryan Woolley |
How to Structure an AdWords Account -- A Practical Guide A walk-through of some of the core components in setting up your Google AdWords account, plus tips on particular AdWords features that can help improve your program's performance. |
BusinessWeek
October 13, 2003
Stephanie Anderson Forest |
Is This Any Way to Run a Bank? WaMu's alleged blunders have it fending off lawsuits and complaints. |
Search Engine Watch
September 10, 2010
Dan Yomtobian |
Display Advertising Views Have 'Positive Impact' on Consumer Behavior Think beyond the click: remember the power of the view. Despite the difficulty of calculating ROI on view-through ads, they are an important and effective part of any online advertising campaign. |
The Motley Fool
October 26, 2009
Morgan Housel |
Anatomy of a Terrible Bank A look at the failure that is Washington Mutual. |
Inc.
February 2008
Buchanan, Chafkin & McCarthy |
Mobile Phones: A Pocketful of Marketing More information will become available to marketers as phones are used more like little PCs, creating opportunities for highly targeted ads and other marketing breakthroughs. |
BusinessWeek
May 21, 2007
Hof & Holahan |
Behind Those Web Mergers Marketers want smarter, targeted online ads. That's driving deals. |
The Motley Fool
April 16, 2008
Morgan Housel |
A House-Poor Quarter for WaMu Just days after announcing plans to raise $7 billion in new capital, slashing its dividend, and rebuffing a preliminary buyout offer from JPMorgan Chase, the Seattle-based savings and loan posts very ugly quarterly earnings. |
Financial Planning
February 1, 2006
Marie Swift |
When Advertising Pays For financial advisers, placing ads in print media isn't always a good idea. But if you must advertise, here's how. |
The Motley Fool
October 18, 2007
Emil Lee |
WaMu's Subprime Past Given the housing backdrop and the threat of recession, Washington Mutual will probably spend a bit of time digging itself out of a hole. Investors with strong stomachs could do well to catch this falling knife, but only those who aren't afraid of a little blood. |
U.S. Banker
November 2003 |
Fleet of Foot and Playing the Whole Field The financial sector, with some notable exceptions, weathered the last three years of malaise much better than other parts of the economy. With so many bank players turning in eye-catching numbers, it would be hard not to argue the top picks on U.S. Banker's All-Star Team. |
The Motley Fool
April 9, 2008
Morgan Housel |
WaMu Rebuffs a Sweet Offer It now appears that talks had been well under way for JPMorgan to acquire Washington Mutual -- but not anymore. |
The Motley Fool
September 26, 2008
Anand Chokkavelu |
WaMu Gets Failed Out Another one's gone. Another one gets bigger. |
InternetNews
April 11, 2008
Mike Elgan |
Why You'll Hate Cell Phone Spam Like lambs to slaughter, the cell phone using community (i.e. everybody) has no idea what's coming. |
PC World
March 2002
Brad Grimes |
Yet Another Word From Our Sponsor The new, annoying, unavoidable world of online ads... |
The Motley Fool
September 25, 2009
Morgan Housel |
JPMorgan and WaMu: Was It a Good Deal? A look at one of the largest banking deals of all time, one year later. |
The Motley Fool
April 8, 2008
Morgan Housel |
WaMu's $7 Billion Hospital Visit Washington Mutual will live to see another day. But it's hardly a time of celebration for the average shareholder. |
U.S. Banker
February 2005
Holly Sraeel |
Doing What's Right Trumps What's Expected The leadership gap quotient is the difference between how a CEO behaves when revenue and earnings are up and when the opposite is true, and how that affects the organization. |
Bank Technology News
July 2009
Michael Sisk |
The Future of the Bank Branch Innovative branch design and technology must encourage engagement with employees, not to discourage human interaction. |
Bank Systems & Technology
February 26, 2009
Orla O'Sullivan |
J.P. Morgan Chase to Cut 12,000 Jobs, as WaMu Merged J.P. Morgan Chase anticipates saving about $2 billion through its acquisition of WAMU last September. Most of the savings, to be realized this year relate to the job cuts. |
BusinessWeek
November 12, 2007
Catherine Holahan |
So Many Ads, So Few Clicks Can more targeted pitches on Facebook and other sites reverse the shrinking response to online ads? |
The Motley Fool
April 24, 2006
Stephen D. Simpson |
Commercial Capital Cashes Out Investors, wait on a value too long, and you might just lose it. Word broke that Washington Mutual had reached an agreement to buy this commercial real estate lender for about $983 million -- roughly $16 a share in cash. |
