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Search Engine Watch July 8, 2010 Melissa Mackey |
Facebook PPC: Finally, True Demographic Targeting! (Part 2) How to optimize for the best possible ROI in your Facebook PPC campaign. |
Search Engine Watch March 30, 2010 Jeremy Hull |
The 4 Keys to Writing a Paid Search Masterpiece How to draft effective paid search ad copy in 70 characters or less. |
U.S. Banker March 2010 Bonnie McGeer |
Stepping Up Once-fusty First Independent freshens its image with a bold branding campaign. |
Fast Company November 22, 2011 |
The Birth Of An Idea: Ads To Rebrand Girls Fast Company asked several of the most creative ad agencies in the world to re-brand baby girls. Their mock campaigns recast girls as the No. 1 choice for consumers from China to the U.S. |
Bank Systems & Technology November 2, 2009 Nathan Conz |
HSBC Leverages Online Commenters in Marketing Campaign HSBC has teamed with blog and article commenters on nymag.com as part of the bank's recent marketing campaign. |
U.S. Banker May 2011 Matthew de Paula |
Western Spirit Bank of the West finds a creative way to highlight its straight-shooting personality. |
InternetNews September 11, 2009 |
Microsoft Takes to the Airwaves for Windows 7 First ads debut for the upcoming operating system. |
Search Engine Watch December 21, 2010 Alex Cohen |
A 10 Day Plan to Overhaul Your PPC Campaigns, Part 3 A guide to some of this year's new ad formats. Here are some tips on targeting image ads on Google Image Search, adding seller ratings, launching Product Listing Ads, and including Video Extensions. |
The Motley Fool August 7, 2006 Stephen D. Simpson |
Is HSBC the Go-To Bank for Global Investors? London's HSBC is big and getting better, but not the best value for investors. |
U.S. Banker April 2004 Karen Krebsbach |
Everybody Wants to Rule the World HSBC has focused on the well-heeled client for more than a century. Now the london-based behemoth is finding that going downscale can be profitable too. |
Search Engine Watch January 4, 2011 Ryan Woolley |
How to Structure an AdWords Account -- A Practical Guide A walk-through of some of the core components in setting up your Google AdWords account, plus tips on particular AdWords features that can help improve your program's performance. |
Search Engine Watch December 4, 2009 Frank Watson |
It's Beginning to Look a lot Like Christmas: Changes At Google to Increase Ad Spends With a decrease in overall advertising, Google looks to help offset some lost ad revenue by increasing the amount they get from existing advertisers. |
InternetNews March 13, 2008 |
A New Ad Service For Google: Report Google will introduce a new service that Web publishers can use to manage their online ad sales and serve up ads each time a consumer pulls up a Web page |
Entrepreneur May 2007 Gwen Moran |
Funny Business Using humor in your marketing. |
Outside September 2009 Rob Haggart |
This Photo Is Lying to You Like so many seemingly impossible shots you see these days, it's a digital creation -- which is bad for photography and even worse for our concept of reality. |
New Architect February 2003 Amit Asaravala |
What Advertisers Want Selecting high-performance ad formats for your site |
Search Engine Watch December 17, 2010 Melissa Mackey |
Google AdWords Placement Targeting Campaign Tips A step-by-step guide for advertisers on how to set up placement targeted campaigns. |
Search Engine Watch January 12, 2011 Greg Habermann |
Google Product Listing Ads vs. Text Ads The results of Product Listing Ad tests. How did they stack up against the common Google text ads? An e-commerce case study. |
Search Engine Watch September 10, 2010 Dan Yomtobian |
Display Advertising Views Have 'Positive Impact' on Consumer Behavior Think beyond the click: remember the power of the view. Despite the difficulty of calculating ROI on view-through ads, they are an important and effective part of any online advertising campaign. |