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Search Engine Watch
July 8, 2010
Melissa Mackey
Facebook PPC: Finally, True Demographic Targeting! (Part 2) How to optimize for the best possible ROI in your Facebook PPC campaign. mark for My Articles similar articles
Search Engine Watch
March 30, 2010
Jeremy Hull
The 4 Keys to Writing a Paid Search Masterpiece How to draft effective paid search ad copy in 70 characters or less. mark for My Articles similar articles
U.S. Banker
March 2010
Bonnie McGeer
Stepping Up Once-fusty First Independent freshens its image with a bold branding campaign. mark for My Articles similar articles
Fast Company
November 22, 2011
The Birth Of An Idea: Ads To Rebrand Girls Fast Company asked several of the most creative ad agencies in the world to re-brand baby girls. Their mock campaigns recast girls as the No. 1 choice for consumers from China to the U.S. mark for My Articles similar articles
Bank Systems & Technology
November 2, 2009
Nathan Conz
HSBC Leverages Online Commenters in Marketing Campaign HSBC has teamed with blog and article commenters on nymag.com as part of the bank's recent marketing campaign. mark for My Articles similar articles
U.S. Banker
May 2011
Matthew de Paula
Western Spirit Bank of the West finds a creative way to highlight its straight-shooting personality. mark for My Articles similar articles
InternetNews
September 11, 2009
Microsoft Takes to the Airwaves for Windows 7 First ads debut for the upcoming operating system. mark for My Articles similar articles
Search Engine Watch
December 21, 2010
Alex Cohen
A 10 Day Plan to Overhaul Your PPC Campaigns, Part 3 A guide to some of this year's new ad formats. Here are some tips on targeting image ads on Google Image Search, adding seller ratings, launching Product Listing Ads, and including Video Extensions. mark for My Articles similar articles
The Motley Fool
August 7, 2006
Stephen D. Simpson
Is HSBC the Go-To Bank for Global Investors? London's HSBC is big and getting better, but not the best value for investors. mark for My Articles similar articles
U.S. Banker
April 2004
Karen Krebsbach
Everybody Wants to Rule the World HSBC has focused on the well-heeled client for more than a century. Now the london-based behemoth is finding that going downscale can be profitable too. mark for My Articles similar articles
Search Engine Watch
January 4, 2011
Ryan Woolley
How to Structure an AdWords Account -- A Practical Guide A walk-through of some of the core components in setting up your Google AdWords account, plus tips on particular AdWords features that can help improve your program's performance. mark for My Articles similar articles
Search Engine Watch
December 4, 2009
Frank Watson
It's Beginning to Look a lot Like Christmas: Changes At Google to Increase Ad Spends With a decrease in overall advertising, Google looks to help offset some lost ad revenue by increasing the amount they get from existing advertisers. mark for My Articles similar articles
InternetNews
March 13, 2008
A New Ad Service For Google: Report Google will introduce a new service that Web publishers can use to manage their online ad sales and serve up ads each time a consumer pulls up a Web page mark for My Articles similar articles
Entrepreneur
May 2007
Gwen Moran
Funny Business Using humor in your marketing. mark for My Articles similar articles
Outside
September 2009
Rob Haggart
This Photo Is Lying to You Like so many seemingly impossible shots you see these days, it's a digital creation -- which is bad for photography and even worse for our concept of reality. mark for My Articles similar articles
New Architect
February 2003
Amit Asaravala
What Advertisers Want Selecting high-performance ad formats for your site mark for My Articles similar articles
Search Engine Watch
December 17, 2010
Melissa Mackey
Google AdWords Placement Targeting Campaign Tips A step-by-step guide for advertisers on how to set up placement targeted campaigns. mark for My Articles similar articles
Search Engine Watch
January 12, 2011
Greg Habermann
Google Product Listing Ads vs. Text Ads The results of Product Listing Ad tests. How did they stack up against the common Google text ads? An e-commerce case study. mark for My Articles similar articles
Search Engine Watch
September 10, 2010
Dan Yomtobian
Display Advertising Views Have 'Positive Impact' on Consumer Behavior Think beyond the click: remember the power of the view. Despite the difficulty of calculating ROI on view-through ads, they are an important and effective part of any online advertising campaign. mark for My Articles similar articles