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Reason May 2004 Julian Sanchez |
Soundbite: Net Savvy An interview with the author of Six Degrees: The Science of a Connected Age, a book that explains how the emerging science and mathematics of networks shed light on the behavior of connected systems. |
Fast Company February 1, 2008 Clive Thompson |
Is the Tipping Point Toast? Marketers spend a billion dollars a year targeting influentials. Duncan Watts says they're wasting their money. |
Science News January 5, 2008 Julie J. Rehmeyer |
Math Trek: The Power of Being Influenced Network theory reveals the best way to spread ideas. |
Fast Company April 2008 |
Feedback Letters to the Editor: Dirty Jobs... The Tipping Point... Office in a Cloud... Devil's Food... Fueling the Future... |
Fast Company February 1, 2008 |
Order Versus Chaos Duncan Watts's research tells advertising execs precisely what they don't want to hear: All their clever targeted viral campaigning may ultimately be less effective than good old mass marketing. |
InternetNews September 28, 2007 Nicholas Carlson |
On Influencers, Armani and Burma Do New Age marketers have it all wrong?... Georgio Armani is making his brand available in Second Life...The generals who run Burma's government today cut public access to the Internet.... |
AskMen.com November 14, 2014 Alex Manley |
Malcolm Gladwell Calls Football A Moral Abomination Football is America's favorite sport, but it might just be bestselling author and New Yorker essayist Malcolm Gladwell's least favorite |