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Reason
May 2004
Julian Sanchez
Soundbite: Net Savvy An interview with the author of Six Degrees: The Science of a Connected Age, a book that explains how the emerging science and mathematics of networks shed light on the behavior of connected systems. mark for My Articles similar articles
Fast Company
February 1, 2008
Clive Thompson
Is the Tipping Point Toast? Marketers spend a billion dollars a year targeting influentials. Duncan Watts says they're wasting their money. mark for My Articles similar articles
Science News
January 5, 2008
Julie J. Rehmeyer
Math Trek: The Power of Being Influenced Network theory reveals the best way to spread ideas. mark for My Articles similar articles
Fast Company
April 2008
Feedback Letters to the Editor: Dirty Jobs... The Tipping Point... Office in a Cloud... Devil's Food... Fueling the Future... mark for My Articles similar articles
Fast Company
February 1, 2008
Order Versus Chaos Duncan Watts's research tells advertising execs precisely what they don't want to hear: All their clever targeted viral campaigning may ultimately be less effective than good old mass marketing. mark for My Articles similar articles
InternetNews
September 28, 2007
Nicholas Carlson
On Influencers, Armani and Burma Do New Age marketers have it all wrong?... Georgio Armani is making his brand available in Second Life...The generals who run Burma's government today cut public access to the Internet.... mark for My Articles similar articles
AskMen.com
November 14, 2014
Alex Manley
Malcolm Gladwell Calls Football A Moral Abomination Football is America's favorite sport, but it might just be bestselling author and New Yorker essayist Malcolm Gladwell's least favorite mark for My Articles similar articles