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Entrepreneur
July 2010
Tracy Stapp |
Top of the Heap Here's how to be sure your franchise's website pops into the No. 1 spot in an online search.   |
Search Engine Watch
August 5, 2010
Jon Schepke |
5 Ways to Improve Your Local Search Marketing Strategy Don't lose out on a huge amount of potential business. Use these local search strategies. |
Search Engine Watch
May 29, 2009
Gregg Stewart |
Ranking in Local Listings Why are local listings important? It's all about consumer usage. With so many consumers seeking local listing information, it's vital that advertisers with local entities proactively manage and improve their listings' accuracy |
Search Engine Watch
July 8, 2008
Carrie Hill |
Local Search for Little Biz Luckily for small business owners, there are steps they can take to influence many of the factors that positively affect local search rankings. |
Search Engine Watch
July 12, 2005
Chris Sherman |
How Americans Search A recent study shows that over 50% of online users use a search service every time they go online. Common search goals include health and medical information, directions and maps, and news. |
Entrepreneur
March 2007
Amanda C. Kooser |
Go Local Need to drive more business to your door? Use our practical guide to rev up your local web strategy. |
Search Engine Watch
February 25, 2011
Jon Schepke |
Ratings & Reviews: 5 Strategies for Local Businesses Ratings and reviews are essential to local businesses. They help by differentiating products and services, improving search engine rankings, and driving free web traffic. |
Entrepreneur
December 2008
John Jantsch |
Look Good Online The only way to control what people say about your company is to be part of the conversation. |
InternetNews
March 3, 2005
Tim Gray |
Google Maps Local Search Game Google Maps enables users in the United States and Canada to find location information, navigate maps and get directions to neighborhood businesses. |
Search Engine Watch
July 8, 2010
Jeff Beard |
Who's the Best Authority to Own and Manage Business Listings? More consumers are searching on various platforms for local products and services. Here's how you can improve your SERP visibility and guard against inaccurate or inconsistent info on local search sites. |
InternetNews
October 6, 2005
Susan Kuchinskas |
Google Mashes Up Local Maps and local search merge into Google Local. |
Search Engine Watch
March 2, 2009
Ron Jones |
Local Search 101, Part 1 Are you looking to venture beyond the printed yellow pages? You should be. As the economy opens the door of opportunity for many people who have lost their jobs, more small businesses are turning to local search. |
InternetNews
March 1, 2007
Nicholas Carlson |
IAC's Citysearch Buys Insider Pages IAC property Citysearch today announced it has acquired Insider Pages, a reviews-based local search company. |
Search Engine Watch
November 20, 2003
Danny Sullivan |
Local Search Part 5: Citysearch Brings Local To Searchers & Merchants Citysearch has long offered local content to searchers. But the company has made new moves to bring local merchants into the world of search advertising by introducing a cost-per-lead program. |
Search Engine Watch
December 8, 2004
Chris Sherman |
Yahoo Bolsters Local Search Business Listings Yahoo has quietly expanded its local business listings and rolled out a service that gives businesses control over their listings in Yahoo Local through a new content inclusion program. |
Search Engine Watch
August 9, 2010
Greg Habermann |
Google Places Now Allows Replies Review sites, such as Yelp and Google Local, understand that it can be upsetting to business owners to receive negative reviews. Avoid costly mistakes by reviewing their guidelines and suggestions to better manage your online reputations. |
Search Engine Watch
December 3, 2001
Danny Sullivan |
Yahoo Expands Paid Placement Listings Yahoo is now carrying paid placement listings on its search results pages, rather than just within its category pages, through a deal cut with Overture (the former GoTo) last month... |
InternetNews
December 18, 2009 |
Google May Be In Talks to Buy Yelp Rumored $500 million deal would be big vote of confidence for local ad market. |
Search Engine Watch
April 13, 2005
Chris Sherman |
Yahoo Offers Free Business Web Sites Yahoo is expanding its Yahoo Local search service by providing a free web site to business owners that will automatically be integrated into Yahoo Local listings. |
Entrepreneur
August 2005
Chris McGinnis |
Seeing Stars Get hotel ratings from people who have actually stayed there. These Web sites offer honest hotel reviews from real travelers like you. |
Search Engine Watch
July 6, 2006
Chris Sherman |
A Beginner's Guide to Search Engine Optimization "Search Engine Optimization: An Hour a Day" is a new book that offers a systematic, common-sense approach to the art and science of SEO. |
PC World
August 20, 2007
Steve Bass |
The Web's Best Mapping Sites At the top map services, driving directions are just the beginning. |
InternetNews
February 9, 2005
Sean Michael Kerner |
Mapping Google's Latest Direction Search engine now also helps you see where you're going with a new map service. |
Inc.
February 1, 2010 |
Take a Deep Breath How to handle online criticism - on Yelp and elsewhere. |
InternetNews
July 7, 2009
Michelle Megna |
Google Puts Real Estate Listings on the Map Google is expanding its real estate listings and search functionality by allowing searchers to find property listings on Google Maps. |
Search Engine Watch
December 12, 2008
Gregg Stewart |
User Ratings and Reviews: Join the Conversation Consumer usage of ratings and reviews continues to grow, as well as their importance to everyday local business information. Word-of-mouth marketing is one of the most effective ways to sell a product/service, and that's exactly what consumer reviews provide online. |
Search Engine Watch
May 25, 2004
Sullivan & Sherman |
Search Engine User Attitudes With so much interest in search, it's amazing how relatively little research has been done into how people interact with search engines, especially from a search marketing perspective. That's finally changing. |
The Motley Fool
April 5, 2007
Rick Aristotle Munarriz |
Google Maps Its Future Enterprising developers have been creating Google Maps mashups on their websites for a couple of years now. Even Google has turned to mashups of its own roadmap site. My Maps simply brings that functionality to the masses with intuitive tools. |
Search Engine Watch
March 9, 2011
Greg Habermann |
On Yelp and Google: Shaky Friends, Uncertain Futures Are you too reliant on any one source for your traffic or leads in local search? What search marketers can learn from the Yelp-Google kerfuffle. |
InternetNews
April 5, 2007
Nicholas Carlson |
Google My Maps is Your Maps Google's My Maps allows users to mark locations on a map from a library of icons, draw lines and shapes to highlight paths and areas, and add text, photos, or YouTube/Google videos. |
Search Engine Watch
April 5, 2006
Chris Sherman |
Hacking Google Maps If you like using Google Maps and want to a relatively easy way to get more out of the service, Google Maps Hacks makes an excellent addition to your hardcopy searching library. |
Search Engine Watch
September 14, 2009
Liana Evans |
The Link Between Search and Social Search isn't limited to just a search engine anymore. In search and on social sites, the goal is the same: being found. People are increasingly turning to social sites for searches, and trusting the information they find there. |
Search Engine Watch
December 22, 2010
Jeff Beard |
12 Days of Business Listings For Holidays and the New Year How is your local business identity performing online? Twelve tips to help consumers find you this holiday season and in the New Year. |
Search Engine Watch
August 1, 2008
William Flaiz |
Universal Thoughts on Local Search Local search is showing up in your Web browser, at your desk, on your phone, and on your GPS devices -- and these are just the easy examples. The number of devices and locations for local search will continue to grow as more things become connected to the Internet. |
