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Inc. March 2008 Adam Bluestein |
Channel Surfing Eager to see your product or service on TV? Frank Zazza, the father of product placement, has these tips. |
Inc. October 2004 Ellen Neuborne |
Ready for Your Product's Close-up? The rules of product placement are changing. Here's how to land a starring role for your firm. |
Entrepreneur March 2004 Gwen Moran |
Get In the Game Score marketing points with video game product placement. |
Salon.com April 26, 2001 Anthony York |
The product placement monster that E.T. spawned From "Survivor" to "Will and Grace," advertising is becoming just another part of the story line... |
CRM September 2010 Juan Martinez |
Putting the Pieces in All the Right Places It's been nearly three decades since a little movie made Reese's Pieces a household name. Have product-placement marketers learned anything since then? |
Reason February 2009 Brian Doherty |
Product Displacement Thanks to technologies that increase consumer choice and control, TV viewers are freer than ever from the intrusion of annoying ads. Not surprisingly, product placement in TV shows is on the rise. |