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Inc.
March 2008
Adam Bluestein
Channel Surfing Eager to see your product or service on TV? Frank Zazza, the father of product placement, has these tips. mark for My Articles similar articles
Inc.
October 2004
Ellen Neuborne
Ready for Your Product's Close-up? The rules of product placement are changing. Here's how to land a starring role for your firm. mark for My Articles similar articles
Entrepreneur
March 2004
Gwen Moran
Get In the Game Score marketing points with video game product placement. mark for My Articles similar articles
Salon.com
April 26, 2001
Anthony York
The product placement monster that E.T. spawned From "Survivor" to "Will and Grace," advertising is becoming just another part of the story line... mark for My Articles similar articles
CRM
September 2010
Juan Martinez
Putting the Pieces in All the Right Places It's been nearly three decades since a little movie made Reese's Pieces a household name. Have product-placement marketers learned anything since then? mark for My Articles similar articles
Reason
February 2009
Brian Doherty
Product Displacement Thanks to technologies that increase consumer choice and control, TV viewers are freer than ever from the intrusion of annoying ads. Not surprisingly, product placement in TV shows is on the rise. mark for My Articles similar articles