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Inc. March 2008 Adam Bluestein	Prime-Time Exposure How companies can make a splash in the big-money world of TV product placement - without spending a dime.
CRM May 23, 2013 Maria Minsker	Branded Content Marketing Sees Increase in Importance More than 70 percent of brands and agencies surveyed plan to spend more on it next year.
Reason March 2006 John Hood	Covert Advertising The FCC vs. product placement: Consumers may well prefer brand placements over watching endless blocks of commercials, but they'll rebel if the insertions become too distracting.