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InternetNews February 21, 2008 |
Google to Sell Display Ads in Web Videos Google partners with YuMe to offer video ads as part of a Google AdSense beta program. |
The Motley Fool September 1, 2006 Rick Aristotle Munarriz |
Content Is King at Microsoft The software giant is following the herd into contextual marketing. |
The Motley Fool June 4, 2008 Rick Aristotle Munarriz |
Squeezing Money Out of YouTube Google has to try new ways to mix ads with videos on its popular YouTube. |
Search Engine Watch May 13, 2004 Danny Sullivan |
Google Offers Banners & Image Ads -- But Not On Google Itself Google has debuted a new graphical ad option for its advertisers -- the ability to run banners, skyscrapers and other image-based ad units. However, these ads won't run on Google itself. |
InternetNews October 10, 2006 Nicholas Carlson |
How Does Google Get a $1.65B Return? Can Google earn a full return on its investment with sponsored search results in YouTube's video search engine? |
Search Engine Watch March 3, 2003 Danny Sullivan |
Google Throws Hat Into The Contextual Advertising Ring Last week, Google unveiled a new method of distributing its paid listings, placing them on web pages, as opposed to the traditional means of inserting them into search results. |
The Motley Fool January 29, 2007 Rick Aristotle Munarriz |
YouTube Shares the Wealth Google's popular site pledges to split revenues with video makers. Google and YouTube appear adamant about giving each other breathing space in this relationship, but it's clear that Google is advising YouTube's growth. |
InternetNews February 21, 2008 Kenneth Corbin |
Google Launches AdSense For Video, AdWords Next With one official launch and one trial program, Google is charging forward in the great video monetization race. |
The Motley Fool April 26, 2005 Rick Aristotle Munarriz |
Google's Animated Response Google moves to fortify its ad offerings, but all that glitters isn't marketing gold. |
InternetNews January 31, 2007 Erin Joyce |
Google Shows Why It Leads The Pack Google's profit almost tripled amid soaring revenues in the fourth quarter. |
InternetNews October 10, 2007 Nicholas Carlson |
Blinkx Gives Publishers Another Video Option Blinkx launched an ad-supported widget based on the company's AdHoc contextual advertising platform that plays embedded video clips from sites, such as YouTube, MySpace and Google Video. |
The Motley Fool October 12, 2005 Rick Aristotle Munarriz |
Burn, Google, Burn After a breathtaking ascent, this once beautifully volatile stock has been treading water in a tight range of little more than 10% over the past four months. Has Google finally found its market equilibrium? |
The Motley Fool September 20, 2007 Rick Aristotle Munarriz |
Go Go Google Gadget Google takes rich-media advertising to the next level with the unveiling of Google Gadget Ads, interactive ads that allow you to view video, open miniature web pages, submit requests, all while never leaving the ad. |
InternetNews May 23, 2006 Nicholas Carlson |
Video Ads Mark Shift in Google Google today introduced click-to-play video ads in the U.S., Canada, and Japan and, in the process, shook up its business model and identity. And, Google will now measure how long users interact with the video ads. |
The Motley Fool August 22, 2007 Rick Aristotle Munarriz |
Take the YouTube Challenge Google's video-sharing site introduces InVideo ads, small ad overlays within some of its most popular videos. Current blogs indicate that viewers are not thrilled with the idea. |
InternetNews December 8, 2006 Nicholas Carlson |
Google Begins Radio Ad Beta Google began a beta test of Google Audio Ads yesterday, inviting a small group of AdWords advertisers to place 30-second radio ads on hundreds of radio stations across the U.S. |
InternetNews March 12, 2007 Nicholas Carlson |
Google Planning a TV Ad Takeover? Google is currently running a trial of test ads on cable as part of its larger plan to move into television advertising. |
The Motley Fool March 12, 2008 Rick Aristotle Munarriz |
Google Can DoubleClick, Not Double Quick Regulators in Europe finally open the door for Google to acquire display advertising giant DoubleClick. |
The Motley Fool March 4, 2005 Rick Aristotle Munarriz |
Yahoo! Fights Back Yahoo! isn't taking Google's quest for world domination lying down. The company appears to be gunning for Google's prime AdSense service juggernaut. |
BusinessWeek December 3, 2007 Jon Fine |
Google and Other People's Content Google sticks ads all over. But to maintain growth, it may need to own the places it puts them. |
InternetNews May 13, 2004 Susan Kuchinskas |
Yahoo! We're Not Google! At its Analyst Day, the Internet media company explains why it thinks it can beat Google in the booming paid search market. |
InternetNews August 7, 2006 Nicholas Carlson |
Google to Peddle MTV Content In a deal with Viacom, Google will pipe clips from MTV Networks over its AdSense network. |
BusinessWeek August 9, 2004 Ben Elgin |
Google This: Investor Beware The Web search outfit's business is terrific, but its long-term outlook is cloudy. The company will no doubt lure plenty of interest when it sells shares. But given all the challenges ahead, smart investors will proceed with caution. |
The Motley Fool October 6, 2006 Rick Aristotle Munarriz |
Google Getting Into the YouTube Groove? Google and YouTube are talking buyout, according to published reports. |
Entrepreneur June 2004 Catherine Seda |
Taken Out of Context? You might be part of a contextual ad program without even knowing it. Visit the search engines' sites to learn more about contextual advertising and how to manage it. |
The Motley Fool October 11, 2006 Mac Greer |
Gauging Google's Future: Part 1 An interview with David Vise, author of The Google Story, on Google's recent acquisition of YouTube, whether or not the Internet giant can navigate the possible legal challenges and what it means for competitors like Yahoo! and News Corp. |
The Motley Fool March 21, 2005 Rick Aristotle Munarriz |
Mr. Softy's Hard Sell Microsoft unveils its paid search product. Surprisingly enough, it's more than just a copycat. It's a much better plan than the market is giving it credit for. |
The Motley Fool February 5, 2007 Rick Aristotle Munarriz |
Viacom's "Victory" Is Google's Gain Today, YouTube's taking down Viacom-owned clips. Tomorrow, it may take down Viacom. |
Search Engine Watch January 14, 2004 Christine Churchill |
Day of Reckoning in Search Engine Advertising Overture's announcement that it plans to separate contextual advertising from regular keyword-based search results and ads has garnered kudos from the search engine marketing community. Will Google follow suit? |
The Motley Fool August 18, 2005 Rick Aristotle Munarriz |
Google's Altered Ante A the new bid pricing strategy improves click-through rates and results in better leads, all three parties -- Google shareholders, AdWords customers, and AdSense publishers -- will be cheering the shift. |
The Motley Fool March 28, 2008 Rick Aristotle Munarriz |
Is Google Over? Flattish growth at Google through the first two months does not bode well. |
The Motley Fool October 25, 2006 Rick Aristotle Munarriz |
The Problem With Google The "do no evil" company is apparently the "see no evil" company, too. But Google is going to get this right. It has no choice. It will find a way to improve YouTube without killing the vibe. |
The Motley Fool April 11, 2007 Rick Aristotle Munarriz |
Let's Laugh at the Bellwethers Viacom's deal with Yahoo! has its shortcomings. |
The Motley Fool September 14, 2007 Rick Aristotle Munarriz |
Make TV, Get Rich Video-sharing website Revver announces that it has mailed out $1 million to the aspiring filmmakers, hobbyist Web loggers, and budding musicians who populate the website with content. |
InternetNews December 19, 2003 Pamela Parker |
Google Extends AdSense Overseas The search player expands its contextual advertising program to smaller, niche publishers in five new markets. |
The Motley Fool July 18, 2005 Rick Aristotle Munarriz |
Will Google Sneeze? Google's flagship product AdWords is about to go in for a radical makeover. Investors should pay attention. |
The Motley Fool July 26, 2007 Rick Aristotle Munarriz |
Mr. Softy Diggs Harder Microsoft lands an ad distribution deal with Web 2.0 darling Digg. How did Microsoft manage to wrest a client away from Google? |
The Motley Fool September 8, 2005 Rick Aristotle Munarriz |
Google Goes Old School Google turns to traditional print advertising, in a neat twist to its branding strategy. |
The Motley Fool December 6, 2005 Rick Aristotle Munarriz |
Time Warner: Google Begone? Teaming AOL with Microsoft for ad dollars may be a strategic blunder for Time Warner's online business. |
InternetNews August 23, 2007 Nicholas Carlson |
Is Google Cutting The 'You' Out of YouTube? Do InVideo ads mean YouTube is evolving into a network for big budget productions? |
The Motley Fool January 22, 2008 Rick Aristotle Munarriz |
Google Still Loves You Israeli-based IncrediMail is working through compliance issues and has been reinstated into Google's AdSense program. |
The Motley Fool December 28, 2006 Rick Aristotle Munarriz |
You Are So Wrong About Google Investors, 2007 is going to be a long year if you turn your back on Google. |
The Motley Fool July 13, 2007 Rick Aristotle Munarriz |
Google Down, Down Under Australians try to tame the giant. Advertising under trademarked keywords -- such as a rival company's name -- has been a thorn in Google's side before. The practice has been upheld domestically, but tighter laws in other countries do not offer that kind of sponsorship flexibility. |
InternetNews December 5, 2007 |
Beyond Google's DoubleClick Deal Google is looking at more advertising partners outside its proposed purchase of DoubleClick and sees a move to a single system for selling ads across media taking up to five years, a top executive said on Tuesday. |
The Motley Fool January 14, 2009 Rick Aristotle Munarriz |
Google in 2012 How will the search giant look three years from now? |
The Motley Fool April 3, 2007 Rick Aristotle Munarriz |
Google's New Tube Don't look now, but Google's on TV! The online advertising leader is teaming up with EchoStar to launch an automated system for selling video ads throughout EchoStar's 125 national satellite programming networks. Investors, take note. |
Search Engine Watch May 14, 2004 Danny Sullivan |
Return To The Sad Days Of More Than A Search Engine? Yahoo says it is "more than a search engine" in the same week Google adds a new portal feature. Are the sad days of search being a neglected child about to return? |
HBS Working Knowledge August 12, 2008 Benjamin G. Edelman |
Google-Yahoo Ad Deal is Bad for Online Advertising A proposed advertising deal between Internet competitors Google and Yahoo would reduce competitiveness in the Internet advertising market, likely resulting in higher advertising rates. |
The Motley Fool October 3, 2007 Rick Aristotle Munarriz |
Is Google Broken? Google is the undisputed paid-search champ; but if the search king is doing so well, why are its partners struggling? |
The Motley Fool May 21, 2008 Anders Bylund |
Google Eyes a Bigger Ad Slice The search king takes a bite of the display-ad market. |