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The Power Of Design From its inception, IDEO has designed hundreds of products and won more design awards over the past decade than any other firm. Now, this company is transferring its ability to create consumer products into designing consumer experiences in services, from shopping and banking to health care and wireless communication. |
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The Last Rajah India's Ratan Tata aims to transform his once-stodgy conglomerate into a global powerhouse. But can it thrive after he steps down? |
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