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Search Engine Watch
February 8, 2008
Kevin Newcomb |
What Would a Yahoo-Microsoft Merger Look Like? Part 2 We asked search marketers how they would envision a combined Microsoft-Yahoo, in terms of search technology, search advertising, and social media.   |
Search Engine Watch
February 7, 2008
Kevin Newcomb |
What Would a Yahoo-Microsoft Merger Look Like? Part 1 We asked search marketers how they would envision a combined Microsoft-Yahoo, in terms of search technology, search advertising, and social media. |
InternetNews
May 4, 2006
David Miller |
Thanks to Microsoft, This Ad's For You Targeting ads to match users' needs and wants has long been a benefit of online advertising, but now Microsoft says that it's taking that concept a step further with its just-out-of-beta adCenter. |
BusinessWeek
May 8, 2006
Elgin & Greene |
The Counterattack On Google How Yahoo and MSN are scrambling to slow its search-ad juggernaut. |
InternetNews
February 4, 2008
Needle & Johnston |
Microsoft-Yahoo: Will it Work? It may be the right move on paper, but making the Microsoft-Yahoo deal work isn't going to be easy. |
InternetNews
August 19, 2010 |
Yahoo Begins Microsoft Search-Ad Integration Web pioneer Yahoo alerts its advertising partners that it is beginning to shift its search-marketing operations to Microsoft's Bing technology, though the timetable remains imprecise. |
InternetNews
February 7, 2008
Stuart J. Johnston |
IDC: Microsoft's Yahoo Deal Could be a Big Hit If Microsoft plays its cards right, a combination with Yahoo could create a successful competitor to Google, a major research firm says. |
The Motley Fool
January 14, 2008
Adam J. Wiederman |
Worst Stock for 2008: Yahoo! This analyst feels that Yahoo! simply cannot compete against Google, and has chosen Yahoo! to be the worst stock of 2008. |
Search Engine Watch
October 27, 2010
Jonathan Allen |
Can Microsoft adCenter Pose a Threat to Google AdWords? Industry experts from enterprise search marketing agencies offer insight into what advertisers can expect to squeeze out of adCenter. |
Search Engine Watch
January 31, 2008
Kevin Newcomb |
Search Marketers' Wish Lists, Part 2 Predictions of the future of Internet marketing from several search marketers and social media marketers. |
Search Engine Watch
July 29, 2009
Kevin Newcomb |
Yahoo-Microsoft Deal a Win for Advertisers The search deal announced today between Yahoo and Microsoft looks to be good for advertisers, but it may not be enough for the new #2 search engine to knock Google off its lofty perch. |
InternetNews
September 3, 2010 |
Microsoft Begins Yahoo Ad Integration Microsoft puts Yahoo advertisers on notice that the transition to its adCenter technology is underway, with hopes to complete the integration by October. |
The Motley Fool
April 6, 2006
Rick Aristotle Munarriz |
Dueling Fools: Yahoo! Bear The commitment to compete is here, but not the commitment to win. At a significantly lower price, it might make sense for investors put some money here, but not at these lofty levels. |
InternetNews
May 8, 2006
Nicholas Carlson |
Yahoo's Own Ad Platform Yahoo today said it plans to roll out a redesigned search advertising platform, which spokeswoman Gaude Paez said will help Yahoo compete with rivals Microsoft and Google. |
Wired
February 2007
Fred Vogelstein |
How Yahoo Blew It Selling ads against search -- it seemed like such a simple thing. But while CEO Terry Semel fumbled and bumbled, Google pulled ahead. |
InternetNews
April 28, 2006
Sean Michael Kerner |
MSN adCenter a Demographic Profile If you are using Microsoft passport, your information may be used to help advertisers target you. |
InternetNews
December 12, 2006
Nicholas Carlson |
Yahoo Opens Panama For New Business Yahoo's new search marketing system, code-named Panama, is finally open for new business. |
InternetNews
May 13, 2004
Susan Kuchinskas |
Yahoo! We're Not Google! At its Analyst Day, the Internet media company explains why it thinks it can beat Google in the booming paid search market. |
InternetNews
April 14, 2008 |
Higher Antitrust Bar For Yahoo-Google As Yahoo examines its options, experts examine the role of regulators. |
The Motley Fool
July 18, 2007
Rick Aristotle Munarriz |
Yahoo! Is Google in Slow Motion Another lackluster quarter at Yahoo!. The company is also lowering its second-half guidance, looking for 11% top-line growth for the third quarter as well as for all of 2007. |
Search Engine Watch
May 14, 2008
Kevin Ryan |
Google's Superiority Complex In the end, is Google's search advertising system better than Yahoo's, or are they just monetizing better? It sounds like a little bit of both, but we shouldn't count Yahoo out. |
The Motley Fool
March 21, 2005
Rick Aristotle Munarriz |
Mr. Softy's Hard Sell Microsoft unveils its paid search product. Surprisingly enough, it's more than just a copycat. It's a much better plan than the market is giving it credit for. |
InternetNews
December 8, 2006
Nicholas Carlson |
Analysts: You Can't Compare Yahoo to Google Sure, Yahoo does search like Google, but there's a lot more to the just-reorganized company. |
The Motley Fool
September 26, 2005
Tim Beyers |
Mr. Softy Goes to Madison Avenue Microsoft finally enters the search advertising business. The service kicks off in France and Singapore and will expand globally. |
InternetNews
March 16, 2005
Susan Kuchinskas |
MSN Takes First Step Toward Native Ad Platform MSN's adCenter online advertising platform could eliminate revenue share with archrival Yahoo. |
The Motley Fool
April 30, 2007
Rick Aristotle Munarriz |
Yahoo! Makes the Right Decision Yahoo! buys an online ad exchange to boost its visibility. Yahoo! shareholders don't need their company to overtake Google to win. Investors, take note. |
Search Engine Watch
January 7, 2003
Danny Sullivan |
Yahoo To Buy Inktomi If all goes as planned, Yahoo will become the proud owner of Inktomi by the end of March or earlier. The company announced its intention to buy Inktomi for $235 million on December 23. A look at how the deal may help Yahoo bring in more searchers, as well as search revenue. |
InternetNews
February 5, 2007
Nicholas Carlson |
Yahoo's Latest Advance in Search Game Yahoo's new search marketing rankings model finally goes live today, and it shouldn't take very long to find out if it will make a difference. |
Popular Mechanics
May 7, 2008
Nilay Patel |
The Microhoo That Would've Been--and Why It Might Not Matter It's probably for the best that the Microsoft-Yahoo deal is off, but on the surface, the takeover bid made perfect sense. |
Search Engine Watch
March 16, 2005
Danny Sullivan |
MSN To Launch Its Own Paid Listings Program MSN has announced it will enter the paid search arena with a full-blown self-service paid listing program similar to those run by Yahoo and Google. |
InternetNews
August 19, 2004
Susan Kuchinskas |
Post Google IPO: Now, the Really Hard Part With Google's IPO completed, the search leader must compete not only on its stock price, but on its core search technology and its search engine marketing offering. |
HBS Working Knowledge
August 12, 2008
Benjamin G. Edelman |
Google-Yahoo Ad Deal is Bad for Online Advertising A proposed advertising deal between Internet competitors Google and Yahoo would reduce competitiveness in the Internet advertising market, likely resulting in higher advertising rates. |
PC Magazine
September 13, 2006
Michael J. Miller |
A Nation of Searchers Search sites in general, and Google in particular, are growing rapidly. This past year has also seen significant growth in MySpace and other Internet communities. |
Search Engine Watch
March 8, 2007
Elisabeth Osmeloski |
The State of Paid Search in the U.K. At Search Engine Strategies London last month, search providers and agencies discussed the latest happenings in paid search. |
InternetNews
April 20, 2007
Nicholas Carlson |
Yahoo Advertisers Happier Than Investors Yahoo's search marketers are raving about Panama. But Wall Street wants to know: Where are the profits? |
The Motley Fool
August 25, 2010
Jijo Jacob |
Has Yahoo! Finally Found the Ideal Search Engine? Yahoo! and Microsoft team up against search giant Google. |
Search Engine Watch
October 4, 2010
Greg Habermann |
How to Transition your Yahoo PPC Account to MSN adCenter A simple walk-through guide for PPC advertisers transitioning from Yahoo Search Marketing to Microsoft adCenter. |
Search Engine Watch
March 4, 2002
Danny Sullivan |
Google Takes On Overture With Pay Per Click Ads Google introduced a new pay-per-click payment option for its "AdWords" program that will make Google more attractive to some advertisers -- as well as establishing the company as serious competitor with Overture... |
InternetNews
February 4, 2008 |
Yahoo May be Considering Help From Google Google and Yahoo could engage in a strategic alliance to fend off Microsoft. |
InternetNews
April 10, 2008 |
Wall Street Still Likes Microsoft to Win Yahoo Yahoo Inc may have played its top two cards by pulling out possible deals with AOL and Google, but it does not seem to have changed Wall Street's view that Microsoft will eventually win the takeover battle. |
InternetNews
May 10, 2010 |
Yahoo, Microsoft Ready Search Ad Integration Ad customers get some early details on migration. |
The Motley Fool
February 14, 2008
Rick Aristotle Munarriz |
Is Google Lying Again? Is Google spurning Yahoo!'s business? Don't believe it. |
The Motley Fool
December 15, 2006
Emil Lee |
Fool on the Street: Yahoo! on Madison Avenue Although traditional advertising is certainly a huge market, one that's basically made Yahoo! into the successful company it is today, it'd be nice if Yahoo! could hedge its bets a little better. Investors, take note. |
The Motley Fool
February 4, 2008
Rick Aristotle Munarriz |
You Can't Fool This Fool, Google Google is complaining about Microsoft's possible acquisition of Yahoo!, but in reality the company may have much to gain from the potential merger. |
Search Engine Watch
November 5, 2003
Danny Sullivan |
Surprised Google & Microsoft Talked Takeover? You Shouldn't Be! No one should have been surprised that the companies have talked about a possible purchase. It made sense then. As for now, a more realistic possibility is that the two companies might partner in the short term. |
InternetNews
February 1, 2008
Kenneth Corbin |
Microsoft Looks to Buy Yahoo Microsoft today announced a $44.6 billion bid for Yahoo, looking to combine forces in a move to combat Google's dominant position in search and Internet advertising. |
The Motley Fool
April 17, 2008
Rick Aristotle Munarriz |
Death to Microhoo Yahoo! + Google = Bachelorhood for Mr. Softy. |
Search Engine Watch
January 23, 2008
Kevin Newcomb |
Search Marketing Predictions for 2008 We've collected the 2008 predictions of several search engine marketers, sharing their best guesses about the direction of the industry in the coming year. |
Search Engine Watch
January 24, 2008
Kevin Newcomb |
Search Marketing Predictions for 2008, Part 2 We've collected the 2008 predictions of several search engine marketers, sharing their best guesses about the direction of the industry in the coming year. |
InternetNews
April 18, 2007 |
Yahoo's Got Panama Pressure After a weak first quarter, analysts pile on about what Yahoo's trip to Panama. |
