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Divide and Conquer As the needs of clients expand and profitability contracts, advisors can use segmentation to improve their service strategy. |
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Business Problem: Decision-Makers Have No Insight Into Marketing Effectiveness Tech Solution: Marketing Campaign Management Software: Aprimo's Campaign Management and Email Marketing... Unica's Affinium Campaign... etc. |
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How to Do Customer Segmentation Right Here's how RBC Royal Bank has grown its market share by courting specific customer segments, such as retired snowbirds and future doctors. |
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Apple and Google Yield Control Over Consumer Data Consumers can decide which ads to see and how their data is used |
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Social CRM and the Great Power Shift Social CRM is about customer involvement, not supervision. This means that marketers today must curate, respond to, and inspire conversations in order to thrive in the marketplace. Here are five keys to success. |
CRM
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Market Focus: Retail: How (and Where) May We Serve You? Retail consumers want to receive a high level of service regardless if they shop online, in a store, or some combination of channels. The retailers that recognize and meet this challenge of multichannel customer service are the ones that will get the best profit margins. |
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Value Stream Segmentation Focuses on Customer Needs By analyzing and segmenting market requirements, a business that is truly demand driven will optimize individual value streams to match customers' unique needs. |
Information Today
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Interactive U.S. Map Shows Patron Demographics CIVICTechnologies released the CommunityConnect Interactive Map, a free market segmentation tool that shows U.S. public libraries the demographics of their service areas. |
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Making a Map Your business plan is the road map that ensures your advisory practice goes in the direction you want to achieve your goals. A properly drawn business plan will ensure that you are heading in the right direction. |
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Multichannel Is Not Enough: 6 Steps to Engaging Customer Communications Context and relevance are critical elements to maximize customer engagement and loyalty. |
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