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HBS Working Knowledge
May 18, 2015
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Advertisers Get Serious About Playing With Their Brands In social media marketing, companies often try to engage consumers with a playful approach. But play is serious business that can backfire if not done correctly.   |
HBS Working Knowledge
November 29, 2010
Julia Hanna |
HBS Cases: United Breaks Guitars Harvard Business School marketing professor John Deighton and research associate Leora Kornfeld offers an object lesson in the dangers social media can bring for big, recognizable companies and their brands. |
HBS Working Knowledge
November 26, 2012
Dina Gerdeman |
New Winners and Losers in Internet Economy Although much of the United States still struggles to recover from the 2008 economic crisis, the online world defies that bleak economic picture -- the Internet continues to put a growing number of Americans to work. |
HBS Working Knowledge
August 16, 2006
Sean Silverthorne |
Is MySpace.com Your Space? Given the backlash, is MySpace a safe bet for advertisers? |
Fast Company
September 2005
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The Celebrity Cell Is Jessica Simpson living in your brain? Researchers now know why we remember celebrity-filled ads. But do they work? |
HBS Working Knowledge
August 25, 2003
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Should You Sell Your Privacy? Regulation won't stop privacy invasion, says Harvard professor John Deighton. What will? What if companies paid us to use our identity? A market approach to privacy problems. |
