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Search Engine Watch
November 23, 2010
Jennifer Van Iderstyne |
The Redeeming Qualities of Links with a Bad Reputation Backlink rejects, such as nofollows, blog comments, and reciprocal links, have earned their bad reputations by being mostly garbage. But that doesn't make them entirely beyond salvation.   |
Entrepreneur
September 2005
Catherine Seda |
The Missing Link? Want more people to visit your website? A link-building campaign could be just the thing to help you draw in shoppers. |
Entrepreneur
August 2004
Catherine Seda |
In the Click Want all the right people to notice your business? Gone are the days when adding keywords in meta tags to your site produced rankings. You need to make the most of today's hottest marketing method--search engine optimization. |
ONLINE
May 2000
Danny Sullivan |
Avoid the Void: Quick and Easy Site Submission Strategies "If I build it, they will come."
This is one of the worst assumptions a Webmaster can make. No one will come unless you also promote your Web site, and search engines are one of the most important places to do this.... |
Search Engine Watch
February 27, 2011
Mark Jackson |
The Difference Between Black Hat SEO and Bad SEO The safest way to build up trust/links for your website is to create good, unique, resourceful/helpful content, promote via social channels, and try to win links the "white hat" way. |
Search Engine Watch
January 11, 2010
Ron Jones |
Article Marketing 101 How to establish credibility and drive traffic back to your Web site with article marketing and submission, and how to avoid getting flagged as duplicate content. |
Search Engine Watch
November 24, 2009
Mark Jackson |
Natural Link Building Practices Don't take chances buying links. Make these safe, proven link building tactics part of your search engine optimization strategy. |
Search Engine Watch
October 2, 2001
Danny Sullivan |
Free Search Engine Submission Is Still Alive! Despite the rise in paid participation programs, it is still possible to get listed in search engines for free... |
Search Engine Watch
December 29, 2008
Ron Jones |
SEO Site Structure 101, Part 2 Search engines love sites that provide a great user experience. So as you consider your site structure please do not leave this out. You will reap great dividends by doing so. |
Search Engine Watch
December 2, 2008
Mark Jackson |
Link Building, Circa 2008 SEO isn't as easy as it was in years past. At one time, optimization meant dropping some keywords in your meta keywords tag, using your most important key phrases a dozen or so times on a page, and exchanging links with anyone who had a Web site. |
Search Engine Watch
May 12, 2009
Carrie Hill |
My "Must Have" List of Directories Submitting yourself to directories that are directly related to your business is an important part of directory and linkbuilding research. |
AFP eWire
October 20, 2008
Lynch & Habig |
Online Fundraising: Is Your Website Google-friendly? If you're trying to figure out what sure-fire steps you can take to bolster your fundraising efforts in the coming weeks and months, have you considered search engine optimization? |
Search Engine Watch
February 21, 2006
Shari Thurow |
News Search Engine Optimization News search engines offer companies a great way to receive targeted traffic related to breaking topics through press releases and other public relations information. |
Entrepreneur
March 2004
Catherine Seda |
Clicking Away Pay-per-click fraud may be taking the bang out of your advertising buck. |
Entrepreneur
May 2008
John Jantsch |
The New Frontier These days, everyone's blogging. Is it time for your business to join the club? |
AFP eWire
December 1, 2008
Lynch & Habig |
Helpful Tips on Search Engine Advertising You're hoping to get a flood of visitors (a.k.a. prospective donors) to your brand new website, and jumpstart your online fundraising program. Have you thought of buying search engine ads? |
Commercial Investment Real Estate
Nov/Dec 2009
Joe Dysart |
Impress the Press Use these 9 tips to create a top-notch online media center. |
Search Engine Watch
July 17, 2009
Chris Boggs |
Building Directory Links: A Valuable SEO Tactic? One of the longest-tenured tactics in link building is to build links within topical free and paid directories. Is that still a valuable SEO tactic? |
Search Engine Watch
April 22, 2010
John Lynch |
Analyzing the 9 Most Common Link Building Strategies A detailed breakdown of all link major link building tactics, an analysis of costs and benefits, and the risks of incurring a penalty from a search engine. |
Search Engine Watch
February 9, 2009
Ron Jones |
Link Building 101, Part 2 Last week, we looked at on-site linking best practices. Today, we'll look at off-page factors, with five methods you can start using right now to build links. |
Search Engine Watch
January 27, 2009
Mark Jackson |
SEO Web Site Review: Water Filter Corner This Web site recently launched and has several elements that need to be corrected to lay a sound foundation for future SEO success. |
Search Engine Watch
July 19, 2010
Josh McCoy |
SEO, the SERPs, and Your First Impression First impressions aren't just for first dates anymore. Taking advantage of free tools, smart thinking, and your visitor's best interests can be key to converting visitors into customers. |
Search Engine Watch
April 7, 2009
Mark Jackson |
Don't Overlook Local Search Opportunities With local search, there are many free or low-cost opportunities for local advertisers to get found. How many businesses, both small and large, are taking advantage of local SEO? |
Entrepreneur
May 2007
Catherine Seda |
Not So Fast . . . Don't just throw more money at pay-per-click - make it work for you. |
Entrepreneur
November 2001
Melissa Campanelli |
Guaranteed Results Entrepreneurs are buying prime locations in search-engine results. Should you? |
Financial Planning
September 1, 2005
Marie Swift |
Getting on Google There's an art to ranking high on various search engines. Mastering it will help you draw more potential financial advisory clients to your Web site. |
Search Engine Watch
July 21, 2009
Mark Jackson |
Brand Promotion Online -- Signals for Today's SEO Well, you may have heard it mentioned that Google wants to rank brand Web sites. It isn't so much that Google only wants to rank big brands. But they do like all of the signals that these big brands carry. |
Searcher
November 2011
Rushton & Funke |
The Goodness in the Evil of SEO - Why Search Engine Optimization Matters to Information Professionals Some information professionals view SEO with some reservation or even actual contempt due to the rampant SEO techniques that reduce the quality of search results by driving traffic to sites that take advantage of trending searches rather than useful information. |
Entrepreneur
May 2007
Janelle Elms |
Along for the Ride Find out how search engines can drive visitors to your ebay listings. |
Search Engine Watch
October 16, 2008
Justilien Gaspard |
Content Promotion for Link Marketing Even if your content is great and deserving of links, you won't get very far if no one knows about it. The Web already has a ton of great content and more added each day. You need to promote your content to get noticed. |
Entrepreneur
July 2007
Catherine Seda |
Site Unseen? To attract customers near and far, optimize your blog for search engines. |
Search Engine Watch
January 17, 2007
Eric Enge |
An Introduction to SEO Best Practices Best practices for search engine optimization are constantly evolving, and are starting to look more like conventional business plans. |
Search Engine Watch
February 3, 2009
Carrie Hill |
Users and Search Engines Want the Same Things Optimizing your site for users is just as important as optimizing your site for search engines. While those are two very different things, you can often serve both audiences by being smart with your Web site development. |
Search Engine Watch
September 13, 2010
Kaila Strong |
Search and Social: Are You Missing Out? Examining social media's impact on search, and how best to integrate a bit of social into your search engine marketing (or search into your social media marketing). |
Search Engine Watch
July 7, 2009
Mark Jackson |
Top Signs Your Site Isn't Ready for Prime Time, Part 2 We've already looked at three of the common failings of Web sites for "newbies" who are trying to figure out SEO. Now let's look the title tag, domain age, and link building to see if your Web site is ready for prime time. |
Search Engine Watch
July 29, 2008
Mark Jackson |
Press Releases and Search Engine Optimization Combining press releases with SEO efforts can help gain presence in the editorial results of the search engines, even if it's not a direct presence for your actual domain. |
Entrepreneur
March 2007
Amanda C. Kooser |
Go Local Need to drive more business to your door? Use our practical guide to rev up your local web strategy. |
Search Engine Watch
June 30, 2004
Grant Crowell |
Public Relations Via Search Engines Blending the traditional tools of public relations with innovative search marketing techniques opens a new avenue of promotion for savvy content providers and site owners. |
Search Engine Watch
March 31, 2009
Mark Jackson |
3 Keys to a Successful Web Presence A sound organic search strategy should be the core of every business's marketing efforts, but being found is just the beginning. |
InternetNews
August 2, 2005
Susan Kuchinskas |
Dogpile: Search Engines Don't Have Much in Common Users of the meta-search service can now see results from MSN Search in addition to results from Google, Yahoo, Ask Jeeves and MSN Search. As part of its announcement, Dogpile demonstrated the diversity of results across the engines. |
Search Engine Watch
June 20, 2006
Chris Sherman |
Who's Who in Local Search There are lots of opportunities for search marketers use to highly targeted services to reach users looking for local products and services. |
Search Engine Watch
September 4, 2000
Danny Sullivan |
Search Engine Optimization Firm Sold For $95 Million Search engine optimization is sometimes labeled a cottage industry, but plenty of companies take an industrial approach to generating traffic for clients. Case in point is Website Results, which was purchased by Internet advertising company 24/7 Media in a $95 million stock deal. |
Search Engine Watch
September 3, 2002
Danny Sullivan |
Google: Can The Marcia Brady Of Search Stay Sweet? Does search dominance by Google mean that the company is destined to be hated, in the way that Microsoft endures a poor reputation due to its dominance of operating systems, office software and browsers? Such a fate is not preordained. |
Search Engine Watch
February 13, 2011
Mark Jackson |
10 Types of Helpful SEO Content Forget algorithms. The biggest influence on search rankings is content. Content in all of its forms is what will drive you to success. |
Search Engine Watch
January 6, 2009
Mark Jackson |
There's No Shortcut to Good SEO...Or Is There? If search engines want all SEOs to operate in an ethical manner, they should show us that they're penalizing the Web sites that abuse their guidelines, and reward those who follow their guidelines. |
Entrepreneur
June 2004
Catherine Seda |
Taken Out of Context? You might be part of a contextual ad program without even knowing it. Visit the search engines' sites to learn more about contextual advertising and how to manage it. |
Search Engine Watch
January 31, 2007
Kevin Newcomb |
Search Presents Challenges for Retailers In addition to paid search, retailers should pay attention to search engine optimization and shopping search engines, according to a new study from TrafficLeader. |
Search Engine Watch
May 28, 2009
Justilien Gaspard |
Promoting Your Blog You've followed everyone's advice and started a blog. Now it's time to gain exposure and readership. |
Search Engine Watch
August 5, 2002
Danny Sullivan |
Compare & Contrast: Ad Guidelines At Overture & Google Those new to paid placement listings might assume that it's anything goes. If you pay enough, you can come up tops for the terms you wish to target and with ads that say exactly what you want. |
Search Engine Watch
March 3, 2011
Jeremy Bencken |
21-Day Link Builder Relationship Challenge As link builders, we must give in order to receive. Here are three general categories of relationship-building "gives" that will help you create a worthy relationship foundation and attract an unfair share of links. |
