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The Motley Fool
April 9, 2007
Alyce Lomax |
AOL Googles for Ad Dollars The Internet service continues to aim for increased ad revenue opportunities.   |
Fast Company
April 2008
Kate Rockwood |
AOL's Greatest Hope Following the 2004 purchase of Advertising.com, AOL has gone on an acquisition bender, snapping up specialized ad servers with the intention of building the world's largest third-party network, dubbed Platform A. Here's how it all fits together. |
BusinessWeek
July 31, 2006
Timothy J. Mullaney |
AOL: For Once, A Smart Shopper Time Warner is expected to announce a plan to tie AOL's fate even more tightly to advertising, phasing out $2 billion a year in already-shriveling subscription revenue. Such a radical move would be unthinkable without Ad.com, which provides almost 20% of AOL's ad revenue. |
InternetNews
April 29, 2009
Kenneth Corbin |
Time Warner Profits Bruised by AOL Ad Losses Frigid ad climate continues double-digit revenue decline at AOL as Time Warner mulls its options for the Web division. |
The Motley Fool
December 6, 2005
Rick Aristotle Munarriz |
Time Warner: Google Begone? Teaming AOL with Microsoft for ad dollars may be a strategic blunder for Time Warner's online business. |
The Motley Fool
May 15, 2007
Rick Aristotle Munarriz |
AOL's Third Act Time Warner's online arm aims for a bigger role in mobile advertising. |
InternetNews
February 15, 2008
Kenneth Corbin |
AOL, Citysearch Ally Over Ads With AOL's business under increasing scrutiny, the online media pioneer has signed a deal with Citysearch to strengthen its local ad sales. |
The Motley Fool
February 28, 2007
Alyce Lomax |
AOL's Mobile Potential Can Time Warner's AOL make a go of mobile marketing? Rumors of a potential acquisition suggest it plans to try. Investors, take note. |
InternetNews
November 5, 2008
Kenneth Corbin |
Chilly Economy Saps AOL's Ad Revenue AOL is struggling with softening advertising market, and looks to lure the kind of lucre Google and Yahoo are seeing. |
The Motley Fool
March 17, 2006
Rick Aristotle Munarriz |
Cold Feet at Google? Is the world's most valuable Internet company having second thoughts about acquiring a stake in Time Warner's AOL subsidiary? Investors, take note. |
InternetNews
December 27, 2005
Susan Kuchinskas |
Google Assured Liquid Shot at AOL Securities and Exchange Commission documents reveal Google's exit strategy from AOL deal. |
InternetNews
February 6, 2008
Kenneth Corbin |
Time Warner to Split AOL Newly minted Time Warner CEO Jeffrey Bewkes announced plans to reshape the media conglomerate through big changes in Internet, cable businesses. |
InternetNews
July 24, 2007
Nicholas Carlson |
AOL Targets Behavioral Ad Tech Almost a year after starting its fee-to-free transition, AOL buys Tacoda, an online behavioral targeting advertising network. |
InternetNews
March 12, 2009
Andy Patrizio |
AOL Picks Ex-Googler to Take the Helm Former Google SVP, who ran the company's Americas operations and online ad business, will lead the struggling online service. |
InternetNews
December 7, 2005
Roy Mark |
Ballmer Dances Around Microsoft-AOL Rumors Deal? No Deal? Microsoft CEO plays it close to the chest in his visit to Capitol Hill. |
The Motley Fool
January 9, 2008
Anders Bylund |
Dueling Fools: Google Bull Rebuttal The bullish argument about Google is that the company has just begun working towards its goal of shooting for 10% or so of the total global advertising market. |
InternetNews
January 14, 2004
Pamela Parker |
AOL Reshuffles (Again) to Position for Ad Recovery The online service forms an ad sales division charged with capitalizing on growth opportunities. |
InternetNews
July 28, 2009 |
AOL Leans on Google, Dial-Up to Go It Alone Internet pioneer AOL is gearing up to once again become a publicly traded, independent company - even it it means having to rely heavily on the online world's current heavyweight, Google. |
InternetNews
February 4, 2009
Kenneth Corbin |
Tumbling AOL Revenue Weighs on Time Warner Plummeting ad revenue, one-time charges hit Time Warner hard. |
The Motley Fool
November 17, 2009
Rick Aristotle Munarriz |
AOL: The Incredible Shrinking Spinoff Time Warner reveals its plan to spin off its former partner. |
InternetNews
January 9, 2004
Pamela Parker |
AOL Ad Sales Chief Steps Down Lisa Brown promised advertisers she would lead AOL on the 'road to redemption.' Now, she's leaving the firm. |
InternetNews
March 13, 2008
Kenneth Corbin |
Google's First Post-DoubleClick Ad Product Google's first product from its DoubleClick is called Ad Manager, and it's a free hosted service for publishers to manage the ad inventories on their Web sites. |
InternetNews
March 11, 2008 |
EU Approves Google's DoubleClick Buy Google won unconditional approval from the European Commission on Tuesday to buy Web advertising firm DoubleClick. |
InternetNews
March 13, 2008
Kenneth Corbin |
AOL Buying Social Networking Site With an eye toward engagement marketing, AOL sees Bebo acquisition as the "cornerstone" of its social media strategy. |
InternetNews
November 19, 2007
Kenneth Corbin |
AOL Seeks to Create Clickers From Tickers AOL's latest video ad initiative offers a new take on one of the great questions facing online advertisers. |
InternetNews
February 6, 2008 |
Time Warner May Split AOL's Online Media, ISP Units Time Warner is working on splitting AOL's audience and access businesses and running the two as independent entities, CEO Jeffrey Bewkes said on Wednesday. |
InternetNews
December 20, 2005
Susan Kuchinskas |
What's The AOL/Google Deal? The rumored alliance between Google and AOL isn't all about Microsoft. |
InternetNews
August 22, 2007
Susan Kuchinskas |
Microsoft's New Agency Look Executives say, the purchase of aQuantive is designed to turn part of Microsoft into possibly the world's largest media company. |
The Motley Fool
July 25, 2007
Rick Aristotle Munarriz |
TACODA Fanning at AOL AOL snaps up a rising star in behavioral targeting. Plenty is at stake. Advertisers are naturally willing to pay more for effective ad campaigns that reach eager recipients. |
InternetNews
May 15, 2007
Nicholas Carlson |
AOL Takes Third Screen to Mobile Ad Party AOL announced the acquisition of Third Screen Media, a mobile-advertising network and mobile ad-serving and management-platform provider. |
The Motley Fool
September 20, 2007
Alyce Lomax |
Fool on the Street: Bon Voyage, AOL Will Time Warner have trouble shifting AOL from its traditional subscriber-driven service to a new ad-based business model? |
Fast Company
April 2008
Kate Rockwood |
You've Got Problems! A brief history of AOL's misfortunes. |
InternetNews
April 30, 2007
Michael Hickins |
Yahoo Takes Control of Right Media Yahoo announced its intention to acquire the remaining 80 percent of Right Media it didn't already own for approximately $680 million in cash and stock. |
The Motley Fool
January 25, 2005
Rich Duprey |
AOL Adds Pay-Per-Call Online giant adds local search advertising model that holds promise for small business. |
InternetNews
May 18, 2007
Clint Boulton |
Online Ad Pockets Grow in Microsoft's $6B Buy Microsoft today agreed to acquire online advertising company aQuantive for $6 billion in cash, a move that will help the software giant carve out some serious territory in the online advertising battleground. |
InternetNews
April 16, 2007
Nicholas Carlson |
Will 'GoogleClick' Cut Too Deep? Analysts applaud Google's DoubleClick buy, but should publishers be worried? |
The Motley Fool
December 23, 2005
Rick Aristotle Munarriz |
A Taste of Google The search engine juggernaut made a statement in buying into AOL. Investors, take note. |
InternetNews
January 20, 2005
Colin C. Haley |
AOL Refreshes Search Services The Internet giant looks to capitalize on rising interest in the technology from users and advertisers. |
HBS Working Knowledge
August 12, 2008
Benjamin G. Edelman |
Google-Yahoo Ad Deal is Bad for Online Advertising A proposed advertising deal between Internet competitors Google and Yahoo would reduce competitiveness in the Internet advertising market, likely resulting in higher advertising rates. |
The Motley Fool
November 13, 2007
Rick Aristotle Munarriz |
Are Microsoft and Yahoo! That Stupid? InterActiveCorp extends and expands its advertising agreement with Google for another five years. |
The Motley Fool
March 3, 2006
Tom Taulli |
24/7 Real Media -- Everywhere As ad dollars aggressively move online, 24/7 Real Media is there to benefit. Investors, take note. |
InternetNews
December 5, 2007 |
Beyond Google's DoubleClick Deal Google is looking at more advertising partners outside its proposed purchase of DoubleClick and sees a move to a single system for selling ads across media taking up to five years, a top executive said on Tuesday. |
The Motley Fool
March 12, 2008
Rick Aristotle Munarriz |
Google Can DoubleClick, Not Double Quick Regulators in Europe finally open the door for Google to acquire display advertising giant DoubleClick. |
InternetNews
March 11, 2008
Kenneth Corbin |
EU Approval Paves Way For Google-DoubleClick Ad Blitz After several months of intense review, the European Commission has cleared Google's $3.1 billion acquisition of online ad server DoubleClick. |
InternetNews
July 18, 2007
Clint Boulton |
Google Buoys Print Ads to Newspapers' Delight Google said today it has expanded its Print Ads advertising initiative, an extension of the search giant's AdWords platform that lets agencies and advertisers buy traditional newspaper ads in newspapers through a Web interface. |
InternetNews
February 11, 2008
Kenneth Corbin |
Yahoo Rejects Microsoft Offer As it scrounges for viable alternatives to Microsoft's hostile acquisition bid, Yahoo is said to be considering a merger of its own. |
The Motley Fool
December 10, 2009
Rick Aristotle Munarriz |
Welcome Back, AOL AOL begins a new publicly traded life. |
The Motley Fool
September 14, 2004
Alyce Lomax |
AOL: Back to the Future? As Web advertising heats up, is everything old new again? |
InternetNews
May 21, 2009
Michelle Megna |
Growing Ad Networks Shaking Up Online Ad Spend More online ad dollars are going to ad networks, and the top dog isn't Google or Yahoo. |
InternetNews
July 6, 2006
Nicholas Carlson |
AOL For Free? AOL is reportedly considering offering its online services for free to some of its users. |
