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The Motley Fool May 29, 2007 Steven Mallas	Quick Take: Slick Ads Slide Inside TV Shows If networks and advertisers work together and get people to stop fast-forwarding through spots, this will benefit all the media companies and increase the value of network inventory.
The Motley Fool January 18, 2007 Steven Mallas	Nielsen Now Rates TV Ads Adjusting to the digital age, new ratings will track commercials' popularity. Whatever occurs, a better system to collect viewer data should eventually benefit advertisers and networks alike.
The Motley Fool June 13, 2005 Alyce Lomax	P&G's Ad Gamble Are companies about to make big changes to the ways they advertise? The creep toward product placement within television shows has been evident over the last couple years, as has the success of Internet advertising.
The Motley Fool April 17, 2007 Steven Mallas	Nielsen Cells Another Service In a society busy with entertainment, quality ratings data will turn out to be crucial. Nielsen's gauge of social-spot viewing habits should deliver some interesting insight into what all those eyeballs want to see.
BusinessWeek October 29, 2009 Helm & Grover	Don't Touch That Dial Networks are creating ads -- with their stars and sets -- to keep viewers tuned in.
The Motley Fool January 25, 2006 W.D. Crotty	TV's Wedding Announcement UPN and the WB will put their best programs forward in a combined network come fall. But ultimately, the big winner could be CBS. Investors, take note.
Salon.com September 11, 2000 Damien Cave	When Big Brother knows you watch "Big Brother" TiVo helps you find and record TV shows it thinks you'll like, and shares your viewing habits with networks and advertisers.
The Motley Fool June 25, 2007 Anders Bylund	"Live +3" Is the New Currency TV advertising is changing, and the networks had better keep up. Fortunately, they're trying to.
BusinessWeek May 22, 2006 Ronald Grover	The Sound Of Many Hands Zapping As new numbers show ad-skipping DVRs on the rise, advertisers press for lower rates.
The Motley Fool March 8, 2005 Rick Aristotle Munarriz	Television Ads It Up Product placement has gone too far. The scripted ads in TV shows, even when they're worked in seamlessly, compromise a show's credibility.
The Motley Fool March 23, 2006 Alyce Lomax	Advertising, Disrupted Some marketers think that television advertising is fast becoming less relevant. This is hardly news for some of us, but a recent survey backs up what many already sensed, giving investors food for thought when considering certain stocks.
BusinessWeek September 24, 2007 Burt Helm	Cable Takes A Ratings Hit Cable companies will suffer under Nielsen's new system, which counts who's watching the ads.
The Motley Fool September 24, 2010 Travis Hoium	This Company Won Television's Big Week CBS dominates the first week of the fall season.
The Motley Fool July 11, 2006 Tim Beyers	TiVo in a Full Nielsen How real is the TiVo effect? Prepare to find out. According to The Wall Street Journal, by November, TV tracker Nielsen Media Research plans to deploy a system for rating TV ads. Investors, take note.
The Motley Fool January 25, 2007 Steven Mallas	Networks and the 'Net Looks like porting shows over to the 'net constitutes a viable paradigm. While Internet platforms might not be in the same ratings league as networks, the fact that they seem to garner an attractive audience indicates that the search for incremental revenue in this arena is justified.
The Motley Fool November 18, 2004 Rich Duprey	TiVo Pauses Fast-Forwarding New technology will still allow advertising to get through to viewers.
BusinessWeek September 3, 2007 Burt Helm	Which Ads Don't Get Skipped? A TiVo service that tracks viewer fast-forwarding yields big surprises.
The Motley Fool October 13, 2011 Rick Aristotle Munarriz	Netflix Thrills 90210 Netflix snaps up more television shows for its streaming service.
The Motley Fool April 10, 2006 Rick Aristotle Munarriz	Get Desperately Lost for Free The family entertainment giant will offer free, ad-supported streams of its hit ABC shows later this month. The shows, available the day after they first air on TV, will feature fresh ads that viewers won't be able to skip.
Fast Company July 2008 Linda Childers	Everywhere TV If screens seem to be popping up everywhere, that's because they are. In a DVR world, advertisers are reaching outside the home for today's most desirable audience: a captive one.
The Motley Fool March 28, 2006 Alyce Lomax	Time Warner's Rerun-O-Rama A rumored "hits" channel from Time Warner seems like yesterday's brainchild.
BusinessWeek February 2, 2004 Ronald Grover	Can Madison Ave. Make Zap-Proof Ads? It's blurring the lines between promotion and programming as digital video recorders gain ground.
The Motley Fool April 24, 2006 Alyce Lomax	ABC to Viewers: Get "Lost" Will an interactive promotion for the series be as smart, creative, and thought-provoking as the show that inspired it, full of similar twists, turns, and symbology? Let's just hope we don't end up stranded amid an ocean of ads.
The Motley Fool March 30, 2005 Tim Beyers	TiVo Channels Google The digital video recording pioneer tests pop-up ads, but there's more to the idea than meets the eye.
The Motley Fool May 8, 2006 Alyce Lomax	TiVo Ads Set for Takeoff It seems like there's promise in TiVo's newest innovation, an advertising search product -- TiVo Product Watch -- which includes participation from 100 brands from 70 advertisers in five product categories.
CIO April 15, 2004 Alison Bass	Must-See TV Ads An idea to tailor ads to individual viewers raises privacy concerns
The Motley Fool May 11, 2006 Tim Beyers	TiVo Won A new deal between Fox and Apple underscores the DVR pioneer's power. In other words, both firms have legitimate reasons to want TiVo while the stock is still cheap. Can a bidding war really be that far off?
The Motley Fool August 25, 2006 Tim Beyers	Has TV Land Gone Loony? Between a stunning court victory over EchoStar and the desperate cry of advertising by grocery, all signs point toward TiVo as the portal through which the future of TV is being defined. Is it time to buy the stock?
The Motley Fool July 18, 2005 Alyce Lomax	TiVo Bets on Ads Will the DVR provider's new interactive ads hit or miss with viewers? TiVo investors, of course, surely hope for the best.
The Motley Fool December 11, 2009 Anders Bylund	A Revolution in Media Measurement Nielsen sold most of its publishing operations to a private investor group and shut down the rest, a move that highlights how important the company's core competency of audience measurement really is. Unfortunately, it's also a dying business model.
BusinessWeek October 22, 2009 Ronald Grover	CBS Is Looking More Like a Tiffany Network Its audiences are grayer than the average, but they're also bigger -- and advertisers like their purchasing power
BusinessWeek August 8, 2005 Jon Fine	End Run Around TiVo? Visible World is being touted as the antidote to ad skipping.
The Motley Fool June 14, 2011 Anders Bylund	Signs of Life in Traditional Media Guess what: the Internet hasn't killed TV advertising yet. In fact, the patient is doing all right -- and getting better.
InternetNews November 24, 2009	Google, TiVo Deal on Data Sharing Google teams with DVR pioneer to tap data from set-top boxes for better audience measurement.
Wired August 2004 Frank Rose	The Lost Boys "The bottom line is, ad dollars will follow the consumer." Last year, substituting product placements for traditional commercials, Coca-Cola followed them into The Matrix Reloaded and Atari's Enter the Matrix videogame.
The Motley Fool January 19, 2007 Steven Mallas	CBS Digs DVDs Investors are still waiting to see whether CBS will benefit from its recent split with Viacom.
The Motley Fool September 29, 2009 Stephen Mauzy	Don't Write Off the Television Stocks Video didn't kill the radio star, nor will the Internet kill the television star.
The Motley Fool October 12, 2007 Anders Bylund	TiVo Steals Nielsen's Business TiVo is reporting TV ratings, has access to a gold mine of data, and is getting a larger distribution system rolling. Is Nielsen needed anymore?
The Motley Fool September 10, 2010 Travis Hoium	Media Content Is on the Move New devices give us more ways to devour content.
Wired October 2003 Frank Rose	The Fast-Forward, On-Demand, Network-Smashing Future of Television What happens when digital video recorders give viewers control of the TV schedule, the content, and the ads? The whole world is watching.
The Motley Fool April 30, 2008 David Lee Smith	Don't Tune Your Portfolio to CBS CBS' earnings growth may hide clouds on the horizon.
The Motley Fool April 6, 2005 Rick Aristotle Munarriz	Renting TiVo TiVo may be the new heavy hitter on Madison Avenue. DirecTV announced that it was teaming up with TiVo to sell ads on the popular DVR service.
The Motley Fool May 8, 2007 Rick Aristotle Munarriz	Disney on Demand Disney and Cox hook up in a unique video-on-demand deal.
The Motley Fool June 29, 2005 Alyce Lomax	Lights, Camera, Amazon Will the Web giant's online film festivals win customers' love?
The Motley Fool September 6, 2005 Steven Mallas	GM Drives Digital Vehicle CBS and GM join forces in an innovative digital advertising initiative. Investors, take note.
The Motley Fool January 27, 2006 Rick Aristotle Munarriz	A Fool Looks Back Rocking rentals and ratings retreads were passing ships fit to be featured this past week: Nothin' but Netflix... Network alphabet soup...
The Motley Fool September 29, 2005 Steven Mallas	Disney Is No Ratings Mouse Disney's ABC network is doing just fine, thank you, in the ratings. Shareholders should take a positive attitude and a long-term perspective for the stock.
The Motley Fool February 23, 2006 Tim Beyers	Dueling Fools: TiVo Bull The DVR dynamo's patent power will lure advertisers to its doorstep. Yes, the stock is still speculative by any measure. But TiVo today is like a good TV show that has yet to make the network lineup. That makes now a very good time to tune in.
The Motley Fool May 17, 2007 Steven Mallas	CBS Eyeing Fall CBS hopes to remain successful with its new schedule.
The Motley Fool April 5, 2005 Tim Beyers	TiVo Goes Direct Again A new deal on ads points to the future of digital video recording. How will TiVo bring ads to its loyal but bound-to-be-disappointed subscribers?