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This Holding Company Sets The Talent Free Most of Madison Avenue, not to mention Wall Street, doesn't know what to make of Miles Nadal's strategy of buying partial stakes in small advertising outfits and keeping them mostly autonomous rather than buying them out. So far, investors are mixed on the model.   |
Fast Company
June 2008
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Can Alex Bogusky help Microsoft Beat Apple? Alex Bogusky built the country's slickest ad shop using Apple products. His next challenge: Persuade people like him to buy Microsoft's stuff. |
BusinessWeek
December 12, 2005
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The Buying Of The Indian Ad Industry Global giants own the local ad companies in India and are prowling for PR and marketing firms. |
The Motley Fool
December 5, 2006
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Dark Clouds Over Madison Avenue Next year isn't likely to be its best, as ad spending slows down. Here's a view of how each of these firms' stock is priced relative to its expected growth prospects for 2007: Interpublic... WPP Group... etc. |
BusinessWeek
July 29, 2010
Susan Berfield |
Mad Man Why did Alex Bogusky, the most celebrated adman of his era, turn his back on the business? |
