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Salon.com
February 2, 2001
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Liquid cocaine How hype and urban legend made Red Bull into a commercial cocktail juggernaut...   |
AskMen.com
Shannon Clark |
Food For Optimal Brain Health Knowing about foods for optimal brain health and how to include them in your diet can definitely work to your advantage. |
Food Processing
October 2008 |
Abuzz With Energy Drinks The "energy food s"category is expected to top $10 billion by 2010, according to Mintel International, Chicago. |
Outside
April 2002
Rob Walker |
Bull Market How does a caffeine-loaded energy drink become a billion-dollar brand? Red Bull's creators inject their product with the adrenaline-by-association of extreme sports, and they never stop in the quest for buzz... |
BusinessWeek
May 19, 2011
Duff McDonald |
Red Bull's Billionaire Maniac Dietrich Mateschitz is making a bold move into TV, movies, and magazines. What's the visionary behind a $5 billion-a-year soft-drink empire doing in the media business? Just what he's always done: having a blast |
Prepared Foods
January 1, 2007 |
Formulating for Performance Marketing products to both mainstream consumers and the serious athlete is difficult. Research shows that carbohydrate (CHO) metabolism differs between men and women athletes, for example. |
CRM
August 1, 2006
Jessica Sebor |
Seeing Red Over Broken Wings The marketing of energy drinks to four-year-olds cues questions of social responsibility. If consumers let irresponsible marketing slide, the question still remains: Does that make selling possibly dangerous products right? |
Food Processing
July 2013
Mark Anthony |
Six Low-Key Sugar Substitutes Revisiting six sugar replacements that don't have the PR agents that stevia and monk fruit have. |
AskMen.com
Adrienne Turner |
Worst Commercial Beverages You don't understand why you're carrying those couple of extra pounds? Your favorite beverage may be to blame. |
AskMen.com
May 30, 2014
Yuri Elkaim |
3 Foods That Suck The Life Out Of You The irony of these three foods is that they initially give you a jolt of energy. But very shortly after, they send you into a crash-and-burn food-coma-like state. |
Prepared Foods
September 1, 2005
Anju Holay |
Sports Talk Gatorade, the powerhouse in the sports drink category, has recently faced stiff competition, as a relative newcomer encroaches upon its territory. And while these two wage a "David and Goliath" duel, the rest of the segment players are left to make do with scraps. |
The Motley Fool
May 27, 2011
Brian Orelli |
AIM-HIGH? These Drugmakers Better Duck. A government study on cholesterol drugs hurts Abbott and Merck. |
Food Processing
August 2008 |
Red Bull kicks up the cola market New Red Bull Simply Cola claims to be the only cola that contains both the original kola nut and the coca leaf, and it has a kick with slightly more caffeine than traditional colas. |
Food Processing
October 2007 |
Power Up: Ingredients for Energy and Immunity One of the hottest trends is designing and marketing foods and beverages promising quick fixes to our energy- and health-deprived society. |
Prepared Foods
March 7, 2007 |
New Products Annual -- Beverages Tea was one of the biggest news items in beverages in 2006, but not the only one. |
The Motley Fool
February 4, 2009
Rick Aristotle Munarriz |
Death by Energy Drink ... or Not Red Bull is at the scene of a tragic crime, so be on the lookout for energy drink stocks. |
The Motley Fool
September 24, 2010
Brian Orelli |
Prepare for This $12 Billion Whoosh Pfizer's Lipitor is the top-selling cholesterol drug -- in fact, it's the top selling drug period -- but it'll start to see generic competition in a little over a year. |
AskMen.com
September 25, 2003
Mike Davison |
The Truth About Sugar & Artificial Sweeteners If you respect the accepted daily intakes set out by the FDA, and consume them only in moderation, there are healthy ways to reduce calories and add sweetness without altering blood sugar levels. |
