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The Most Dangerous Job in Business The chief marketing officer, or its org-chart equivalent, may be the riskiest job in the American C-suite. |
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CMOs and CIOs: Can This Relationship Be Saved? Both of you understand the importance of digital marketing to your company - but CIOs and CMOs are not speaking the same language or playing well together, new research shows. CIOs should take the initiative now, or suffer when the CMO does an end-run around IT. |
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Marketers Turn to Metrics to Measure the Impact of Their Initiatives The search for better marketing metrics is underway throughout Corporate America. Marketing executives are devoting more attention than ever to ways in which they can link traditional marketing variables to hard-core financial concepts, such as a company's stock price or ROI. |
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CMOs See Analytics, Real-Time Campaigns, and Mobile Investments Ahead While marketers agree that their field is undergoing huge changes, they have different opinions about what marketing will look at the end of the next five years. |
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Required Reading: Measuring Your Marketing The author of The Marketing Performance Measurement Toolkit tries to help marketers identify what success really means. |
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When Marketing Automation Is Not Enough Integrating data is the first step. As we see continued growth in marketing automation adoption, those who strategically integrate its presence with existing marketing assets, will excel and outsell their competitors. |
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How Chasing Your Metrics Has You Chasing Your Tail Don't make these mistakes. |
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Banks Are Rethinking Their Outreach Strategies The need for better communication is leading bank marketers to up their game. |
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CIO
February 21, 2013
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Why CMOs Won't Control Your IT Budget CIOs are partnering with their marketing chiefs more than ever, but they're not waiting around for marching orders. Getting to know the customer is job one for them, too. |
IndustryWeek
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Marketing Could Be Your Demand Chain's Weakest Link Marketing executives admit they don't always understand their role within the demand chain cycle. |
CIO
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CIOs and CMOs: Feuding in the C-Suite Survey finds that CIOs and marketing chiefs don't see eye-to-eye on much at all. |
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CIO-CMO Marriage Strained, But Can Be Saved Like any relationship, the one between CIOs and CMOs requires trust and empathy to succeed. According to research from Accenture, there's still a ways to go for the marriage to become a happy union. |
