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Search Engine Watch
January 27, 2005
Danny Sullivan |
AlmondNet Debuts "Post-Search" Search Behavioral Ad Network This new program delivers advertising across the web targeted to the topics someone has searched on recently, including queries done on major search engines such as Google and Yahoo.   |
Search Engine Watch
May 11, 2006
Jennifer Slegg |
What's the Buzz Behind Behavioral Advertising? And why are search marketers so excited? |
BusinessWeek
May 3, 2004
Stephen Wildstrom |
Google's Gmail Is Great -- But Not For Privacy While Gmail has focused attention on serious privacy issues about Web mail in general, the Google service, currently in a limited trial, is a pleasant surprise. |
InternetNews
October 1, 2010 |
Ad Groups to Unveil Self-Regulatory Privacy Push Coalition of advertising associations plans to take the wraps off of a new umbrella organization to boost consumer privacy protections and preempt new federal regulations. |
PC World
January 29, 2007
Dan Tynan |
Watch Out for Online Ads That Watch You New Web ads respond to your activities and this has privacy advocates worried. |
Search Engine Watch
June 3, 2010
Frank Watson |
Larry and Sergey Always Want a Happy Ending With Their Backrub Google's acquisition of Invite Media means added ability to target advertising and bid according to more granular information than the content on the page or the search query. |
The Motley Fool
April 5, 2005
Tim Beyers |
TiVo Goes Direct Again A new deal on ads points to the future of digital video recording. How will TiVo bring ads to its loyal but bound-to-be-disappointed subscribers? |
Fast Company
November 2013 |
New Research Says That Women Will Like Either Your Brand or Themselves--Not Both Don't make ads that are threatening to women. |
Search Engine Watch
September 10, 2010
Dan Yomtobian |
Display Advertising Views Have 'Positive Impact' on Consumer Behavior Think beyond the click: remember the power of the view. Despite the difficulty of calculating ROI on view-through ads, they are an important and effective part of any online advertising campaign. |
The Motley Fool
July 20, 2010
Kris Eddy |
Playing Google's Game Would you want to have a hand in making sure online ads you see are of interest to you? |
Search Engine Watch
January 14, 2004
Christine Churchill |
Day of Reckoning in Search Engine Advertising Overture's announcement that it plans to separate contextual advertising from regular keyword-based search results and ads has garnered kudos from the search engine marketing community. Will Google follow suit? |
Fast Company
May 2010
Farhad Manjoo |
Does Privacy on Facebook, Google, and Twitter Even Matter? It seems that as long as we're secure in the knowledge that whatever cool, new Web toy can be turned off, we're fine letting the world peer deeper and deeper into our lives. |
InternetNews
May 15, 2009
David Needle |
Consumers Left in the Dark on Net Privacy Experts may debate whether there's more than meets the eye in online data collection, but they agree that Internet users need education. |
InternetNews
February 24, 2009
David Needle |
Yahoo to Tie More Search Behavior into Ads Yahoo announced major enhancements to its display advertising services today designed to make the ads more relevant to Web surfers and how searches are conducted. |
Search Engine Watch
January 12, 2011
Greg Habermann |
Google Product Listing Ads vs. Text Ads The results of Product Listing Ad tests. How did they stack up against the common Google text ads? An e-commerce case study. |
BusinessWeek
November 12, 2007
Catherine Holahan |
So Many Ads, So Few Clicks Can more targeted pitches on Facebook and other sites reverse the shrinking response to online ads? |
Search Engine Watch
May 13, 2004
Danny Sullivan |
Google Offers Banners & Image Ads -- But Not On Google Itself Google has debuted a new graphical ad option for its advertisers -- the ability to run banners, skyscrapers and other image-based ad units. However, these ads won't run on Google itself. |
InternetNews
February 5, 2004
Zachary Rodgers |
Volume Up, Click-Throughs Down in Q4 Serving Report DoubleClick finds direct response rates down in Q4, but conversions remain strong on high volume. |
InternetNews
August 23, 2007
Stuart J. Johnston |
Microsoft to Beta Test Content Ads Microsoft next week will begin beta testing a new advertising offering for its online properties - keyword ads on content pages. |
Inc.
February 2008
Buchanan, Chafkin & McCarthy |
Mobile Phones: A Pocketful of Marketing More information will become available to marketers as phones are used more like little PCs, creating opportunities for highly targeted ads and other marketing breakthroughs. |
InternetNews
March 13, 2008 |
A New Ad Service For Google: Report Google will introduce a new service that Web publishers can use to manage their online ad sales and serve up ads each time a consumer pulls up a Web page |
Entrepreneur
April 2008 |
Cool Tool There's an alternative for entrepreneurs who don't want to make their own video or pay an outside firm to do so. |
InternetNews
March 11, 2009
David Needle |
Google's New Ad Tech Raises Privacy Concerns Behavioral targeting follows consumers around the Web in hopes of presenting relevant ads. |
InternetNews
March 12, 2008
David Needle |
Google Gets its Big Foot in The Display Ad Door The addition of DoubleClick is one of many weapons Google will need to succeed. |
Fast Company
April 2008
Kate Rockwood |
AOL's Greatest Hope Following the 2004 purchase of Advertising.com, AOL has gone on an acquisition bender, snapping up specialized ad servers with the intention of building the world's largest third-party network, dubbed Platform A. Here's how it all fits together. |
InternetNews
December 29, 2003
Janis Mara |
Display Ads Back From the Dead Perceptions of a decline in online display ads may be misleading. |
Fast Company
August 2004
Alison Overholt |
Search For Tomorrow In an advertising environment that has steadily weakened over the past three years, search marketing has breathed new life into online advertising. |
Wired
March 24, 2008
Kevin Kelleher |
MySpace and Friends Need to Make Money. And Fast. Large social networking sites need to target consumers and combine elements of the social and commercial experience to increase advertisers' success on their pages. |
Home Theater
August 7, 2009
Mark Fleischmann |
Pay to Skip Ads, See Ads Anyway Commercials overrun former bastions of commercial-free viewing. |
AFP eWire
November 3, 2008 |
Consumers Respond Positively to Cause-related Marketing Research shows that people are more likely to buy products from companies that associate themselves with a cause. |
Entrepreneur
April 2009
Amanda C. Kooser |
Beyond Display Ads Display ads are so yesterday, but what are the alternatives? We've got 'em. |
PC World
March 2002
Brad Grimes |
Yet Another Word From Our Sponsor The new, annoying, unavoidable world of online ads... |
Inc.
December 2007
Michael Fitzgerald |
Clicks for Cash Earning more from your website. |
InternetNews
February 9, 2010 |
Yahoo Tops Display Ad Sector in 2009 Online metrics firm comScore looks back at the digital highlights of 2009, noting Yahoo's hegemony in the display space, and the continued rise of Facebook in the social networking arena. |
Search Engine Watch
July 9, 2010
Dan Yomtobian |
Remarketing: Online's Misunderstood Conversion Tool Despite unfounded or exaggerated fears, remarketing actually works! Get educated on retargeting and turn your prospects into customers. |
BusinessWeek
March 10, 2011
Brad Stone |
Is DoubleClick Clicking for Google? Analysts say Google's DoubleClick acquisition is hard to value, especially as upstarts such as Facebook's own display ad business grow. |
BusinessWeek
May 21, 2007
Hof & Holahan |
Behind Those Web Mergers Marketers want smarter, targeted online ads. That's driving deals. |
| Fast Company |
A Facebook User's Challenge To Facebook: Here's All My Data, Now Give Me Ads I Like Facebook, the world's largest social network, relaunched a brand-focused service that will allow companies to zap ads to your screens even when you aren't looking at Facebook. |
The Motley Fool
September 22, 2010
Anders Bylund |
Google Wants to Go Offline, Too "Online only" is not what Google wants to be in the long run. |
InternetNews
June 3, 2009
Kenneth Corbin |
Microsoft, Google Cautiously Endorse Privacy Bill Privacy attorneys for leading Web firms offer support for a limited, general privacy bill as debate in Congress looms. |
Outside
May 2010 |
Surfer Alana Blanchard The 20-year-old surfer is garnering plenty of attention, but not always for surfing -- something she's determined to change. |
InternetNews
November 6, 2007
Kenneth Corbin |
Facebook's New Ad Play Built on The People Facebook spreads the word through user profiles in its new ad program. |
InternetNews
October 2, 2009 |
Study: Hate the Metric, Not the Display Ad The number of online people who click on display ads is down 50 percent in what could signal the end of the click-through metric. |
The Motley Fool
April 24, 2007
Alyce Lomax |
Quick Take: Gone Wild, Gone Back to Jail The Girls Gone Wild guy's in jail -- does that mean a lull in those ads? Please? This is what TiVo was made for. |
PC World
October 2002
Andrew Brandt |
Privacy Watch: How to Surf Without Leaving a Trace Worried that someone may be looking over your shoulder -- in the virtual sense -- as you browse the Web? If so, you don't have to be an online agoraphobe any longer: New tools from old hands in Web privacy will let you surf with complete anonymity. |
InternetNews
April 13, 2004
Susan Kuchinskas |
California Lawmaker to Google: Do Not Gmail The author of the state's Do-Not-Call law voices privacy concerns about Google's next big thing. |
Fast Company
February 2009
Bill Barol |
Google Takes on TV Ads Michael Steib joined Google from NBC Universal in early 2007. He oversees the new Google TV Ads program, which brings the auction system developed by the search giant for online ads to TV spot buying. |
InternetNews
November 9, 2004
Susan Kuchinskas |
Kanoodle 'Ads' Bloggers Six Apart, provider of blogging software and hosting services, will work with online ad network Kanoodle to let bloggers add sponsored links to their content. |
InternetNews
July 10, 2009
Kenneth Corbin |
Online Ad Regulation a Threat to Journalism? As online privacy debate heats up in Washington, opponents of regulation make the case that better ads bankroll quality content. |
The Motley Fool
April 4, 2005
Rick Aristotle Munarriz |
Is Google Too Generous? Google is aiming for incremental ad revenue. Its lack of any email services to upsell -- like Yahoo! and Hotmail do -- means that it can focus on driving as much traffic as possible to serve up as many relevant ads as it can produce. Investors should just be grateful. |
