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BusinessWeek February 12, 2007 Robert Berner	My Year At Wal-Mart How marketing whiz Julie Roehm suffered a spectacular fall in 10 short months.
BusinessWeek July 9, 2007 Michael Arndt & Pete Engardio	Wal-Mart Without The Warts What would Wal-Mart be worth if it sharpened its PR?
Fast Company July 2009 Danielle Sacks	Behind the Rebranding Campaign of Wal-Mart's Scarlet Woman Nearly three years after being fired by Wal-Mart, marketer Julie Roehm faces her toughest rebranding campaign ever.
The Motley Fool January 26, 2004 Dave Marino-Nachison	Wal-Mart Fights Back The retailer's fight to defend its name is a microcosm of today's media environment.
BusinessWeek August 5, 2010	Hard Choices: Jeffrey Hollender on Doing Business with Wal-Mart The co-founder and Chief Inspired Protagonist of Seventh Generation talks about why he refused to do business with Wal-Mart - and then changed his mind.
The Motley Fool April 19, 2007 Michael Leibert	Dueling Fools: Wal-Mart Bear Is Wal-Mart losing its edge? Investors looking for a stock that will outperform the market would be well-served to keep looking.
The Motley Fool June 20, 2011 Alyce Lomax	Wal-Mart's Still Courting Problems The Supreme Court has sided with Wal-Mart, but what about the court of public opinion?
HBS Working Knowledge August 23, 2006 Ghemawat & Mark	The Real Wal-Mart Effect Critics are lining up to take shots at Wal-Mart's treatment of workers and a host of other alleged knocks against society. But the critics miss one big point: Wal-Mart's overall impact benefits the economy and lower-income consumers.
Inc. January 2007 Mark Lacter	How I Did It: Michael Sitrick, Chairman and CEO, Sitrick and Co. You're getting buried in the press? You can't get your side of the story out? For business leaders and celebrities alike, Michael Sitrick is the PR man who makes things right.
The Motley Fool May 3, 2005 Selena Maranjian	No Quick Fix for Wal-Mart What can $35 million do for this giant? That's what the company allegedly spent on a campaign to promote its "Acres for America" land preservation initiative. But the issues Wal-Mart faces are kind of big and can't be easily solved.
The Motley Fool November 29, 2005 Richard Moore	Wal-Mart: The Retail Pariah Success has its drawbacks. Even when Wal-Mart does something that its critics would normally support, the company takes flak. What's an investor to do?
Fast Company August 2004 Jena McGregor	60 Seconds with Mona Williams Defending the world's biggest company against legal and ethical charges isn't an easy job. But somebody's got it. Meet Wal-Mart's head of PR.
The Motley Fool March 29, 2011 Alyce Lomax	Another Big Problem for Wal-Mart The latest in Wal-Mart's plethora of problems has taken the company all the way to the Supreme Court. A proposed class action lawsuit would pit more than a million female employees against the corporate giant.
The Motley Fool November 18, 2005 W.D. Crotty	Let's Kick Wal-Mart Some More The retail giant is back in the news, and the scoop isn't flattering. The company has paid a price on Wall Street for all the bad publicity, especially over the past two years. In the future, the stock should be able to grow its price in line with its peers.
The Motley Fool June 5, 2009 Alyce Lomax	Will Consumers' Crush on Wal-Mart Become Love? Will Wal-Mart be the chief beneficiary in a post-excess consumer world?
The Motley Fool June 30, 2008 Alyce Lomax	Wal-Mart's Facelift A new logo may be in Wal-Mart's future.
The Motley Fool October 11, 2011 Alyce Lomax	Wal-Mart's "Growth Engine" Could Choke International expansion can be easier said than done.
The Motley Fool March 20, 2006 Seth Jayson	Great Wal of China Wal-Mart says it may hire another 150,000 in China over the next five years. Investors are looking at a pretty decent opportunity here.
The Motley Fool April 27, 2010 Alyce Lomax	Why Women Are Mad at Wal-Mart A lawsuit, originally filed almost 10 years ago, claims that Wal-Mart paid women less than their male counterparts while offering them fewer promotions. Wal-Mart wants to challenge the suit's class action status in the U.S. Supreme Court.
The Motley Fool November 23, 2005 Seth Jayson	Dueling Fools: Wal-Mart Bull Rebuttal With Wal-Mart, investors are riding with proven success. The company has always overcome insurmountable obstacles, and it will continue to do so.
Fast Company April 2005 Chuck Salter	Pulling Punches CEO Lee Scott went on the record to fight Wal-Mart's bad rep. But his PR effort hit the mat. Instead of quelling controversy, it fanned the flames and reeked of damage control.
The Motley Fool October 15, 2010 Alyce Lomax	What Happened to Wal-Mart's Low Prices? The discount retailer's prices are rolling both ways.
The Motley Fool July 12, 2007 Seth Jayson	Whither, Whether, Wal-Mart? Is good news for Wal-Mart signals bad news for the economy?
BusinessWeek January 30, 2006 Michael Arndt	Danger: Falling Prices "The Wal-Mart Effect: How the World's Most Powerful Company Really Works - and How it's Transforming the American Economy" is an insightful look at the effect, for good and bad, of Wal-Mart's focus on price-cutting.
The Motley Fool January 24, 2008 Alyce Lomax	Wal-Mart's Hybrid Strategies Recent initiatives by the discounter show Wal-Mart's willingness to think outside the big box.
The Motley Fool April 19, 2007 Michael Leibert	Dueling Fools: Wal-Mart Bear Rebuttal Wal-Mart's management will someday get out of the way of the company's share price, rewarding long-term shareholders, but that day continues to seem distant.
The Motley Fool April 14, 2011 Alyce Lomax	Can Wal-Mart Turn the Tide? As shoppers stray, the retail giant tries to get back on course.
The Motley Fool September 7, 2004 Dave Marino-Nachison	Would a Deal Boost Wal-Mart's PR? The company says it is discussing a settlement with the Justice Department, wich should be welcomed by investors.
BusinessWeek April 17, 2006 Eamon Javers	"The Pit Bull Of Public Relations" Eric Dezenhall serves clients such as ExxonMobil by going after their foes.
The Motley Fool June 22, 2009 Alyce Lomax	Wal-Mart Can Fail Too Wal-Mart has thus far failed in one of its promising growth initiatives -- its in-store clinics.
The Motley Fool April 4, 2006 Brian Gorman	Wal-Mart in Cultural Crossfire Wal-Mart has put a lot of effort into revamping its image in the face of some consumers' criticism. But now the company may be confronting an issue that won't be quite so easy to handle, as it faces protests for selling "Brokeback Mountain" DVDs. Investors, take note.
The Motley Fool November 6, 2006 Alyce Lomax	Wal-Mart Shows Its Teeth A holiday price war reinforces Wal-Mart's competitive strengths. Nonetheless, investors should watch closely, to make sure all those everyday low prices don't do too much damage to its margins as it tries to put the hurt on its competitors.
BusinessWeek February 7, 2005 Aaron Bernstein	Declaring War On Wal-Mart Wal-Mart's low prices remain irresistible, especially to the working poor who organized labor aims to help. Even so, if all its critics gang up, the company could have its hands full protecting its image.
The Motley Fool August 14, 2008 Alyce Lomax	Is It Time to Put Wal-Mart on Pause? As expected, Wal-Mart had a solid second quarter. However, given upcoming challenges, it makes sense that some investors may want to say "when" on the discount retailer's stock, at least for the time being.
The Motley Fool April 14, 2005 Timothy M. Otte	Lovefest in Bentonville Wal-Mart dances a jig for the media. Aside from the influence of the press, there are a couple of possible scenarios for the stock's decline over the past two years.
The Motley Fool June 28, 2004 Phil Wohl	Wal-Mart Waves Red Flag The leading retailer Wal-Mart lowers its June sales forecast as worries persist over a lawsuit. The suit alleges that the company's female workers were paid less than their male counterparts and that women were often skipped over for promotions.
BusinessWeek October 6, 2003 Bianco & Zellner	Is Wal-Mart Too Powerful? Low prices are great. But Wal-Mart's dominance creates problems -- for suppliers, workers, communities, and even American culture
The Motley Fool November 23, 2005 John Reeves	Dueling Fools: Wal-Mart Bear Rebuttal Year after year, Wal-Mart's shares will continue to underperform as long as it fails to take serious action to improve its reputation.
The Motley Fool June 10, 2005 Tim Beyers	Wal-Mart: We Did What? In an ad, the retailer compares blocking its expansion to a Nazi book-burning. It gets worse. Wal-Mart doesn't deny that it authorized the ad, but it also claims it didn't know the historical context of the photo it was using.
Fast Company February 2004 Fast Company	Feedback December's cover story, "The Wal-Mart You Don't Know," attracted among the largest, most passionate reactions of any story Fast Company has published.
BusinessWeek November 13, 2006 David Kiley	Mad Ave's Man Of The Hour Howard Draft won over Wal-Mart with a potent mix of data-mining and creativity.
The Motley Fool November 16, 2004 Alyce Lomax	Is Wal-Mart Warming Up? The temperature may be cooling down, but is Wal-Mart's holiday season warming up? The retailer's third-quarter earnings increased 12.7% to $2.29 billion, or $0.54 per share.
The Motley Fool March 16, 2007 Emil Lee	Wal-Mart Ditches Its Banking Bid The furor and delays over Wal-Mart's attempt to form an industrial loan corporation (ILC) have pretty much forced the retailer's hand to drop its bid.
The Motley Fool March 27, 2006 Brian Gorman	The Greening of Wal-Mart? Wal-Mart's new emphasis on organics likely will pave the road to further expansion, and that's something investors and environmentalists may actually agree on.
The Motley Fool May 13, 2008 Alyce Lomax	Wigging Out Over Wal-Mart Are the good times over for the discount retailing giant?
The Motley Fool October 3, 2006 Alyce Lomax	Jobs Goes to Wal-Mart? There's speculation that Wal-Mart and Apple may partner on movie downloads. Investors, take note.
BusinessWeek May 10, 2004 Robert McNatt	Who Says Wal-Mart Is Bad For Cities? Underserved neighborhoods welcome its jobs, low prices, and tax revenue.
BusinessWeek September 11, 2006 Ronald Grover	The Empire Strikes Back Wal-Mart sees a threat from iTunes downloads.
The Motley Fool November 14, 2006 Nathan Parmelee	Time to Love Wal-Mart Again Some pretty handsome returns can be earned by investors who pick up the retailer's shares on the days when there is bad news and hold patiently for a few years.
The Motley Fool August 20, 2010 Jim Royal	Today's Buy Opportunity: Wal-Mart The Bentonville Behemoth is the best play for any environment.