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U.S. Banker September 2010 Bonnie McGeer |
Sounding Reveille Amex's Booming campaign aims to inspire small businesses with tales of others success. |
Fast Company July 2001 John Ellis |
Digital Matters First Adland fell in love with the Internet, and then the Internet crashed. Now both marketing and advertising have discovered the next big thing: ideas! |
InsideFlyer April 2014 |
Amex Card Bonus The Platinum Card from American Express is offering 40,000 Membership Rewards points after you spend $3,000 on purchases on your new card within the first three months. |
InsideFlyer February 2009 |
Canada AMEX Platinum Card American Express in Canada is offering an automatic upgrade into a new first tier in the Membership Rewards program. |
U.S. Banker October 2010 Matthew de Paula |
All About the Advice Citigroup's Women & Co. is selling a better future for women through a blend of financial literacy and social outreach. |
InsideFlyer November 2014 |
AMEX at the Golden Arches By December, American Express Membership Rewards members in the U.S. will be able to use their points at the time of payment at all U.S. McDonald's. |
Registered Rep. June 1, 2005 Kristen French |
Gimme Back My Ad! Morgan Stanley has directed key media outlets to contact its ad agency if they write "objectionable" stories about the company, and if they can't get through in time, to yank its ads for at least 48 hours. |
InsideFlyer August 2014 |
Membership Rewards Transfers American Express Membership Rewards program no longer allows points to be transferred to accounts other than the cardmember's account or an authorized user on the same account. |
Registered Rep. March 22, 2011 Charles Paikert |
Traditional Media Key To Wealth Management Marketing Social media may be all the rage, but traditional media plays a more important role in wealth managers' marketing plans for high net worth clients. |
BusinessWeek December 12, 2005 Ben Elgin |
Can Google Go Glossy? Why Google's plan to resell print ads to its army of advertisers may be off to a slow start. |
BusinessWeek July 17, 2006 Jon Fine |
Today Search, Tomorrow Ads? Google, the company that takes in $6 billion from cryptic online text ads, is still testing efforts to sell Old Media ads. |
U.S. Banker August 2004 Matthew de Paula |
Can Credit Cards Star On the Silver Screen? Visa and American Express are among the first financial services firms to experiment with embedding products in TV programs and movies, blurring the line between ads and entertainment. |
BusinessWeek August 7, 2006 Jon Fine |
Front Page News? Not Quite As long as advertisers aren't coddled in stories, who cares where their ads appear? |
Entrepreneur December 2007 Kim T. Gordon |
Simply Irresistible Follow these advertising dos and don'ts to draw customers in. |
Fast Company November 22, 2011 |
The Birth Of An Idea: Ads To Rebrand Girls Fast Company asked several of the most creative ad agencies in the world to re-brand baby girls. Their mock campaigns recast girls as the No. 1 choice for consumers from China to the U.S. |
Search Engine Watch January 4, 2011 Ryan Woolley |
How to Structure an AdWords Account -- A Practical Guide A walk-through of some of the core components in setting up your Google AdWords account, plus tips on particular AdWords features that can help improve your program's performance. |
Search Engine Watch January 28, 2011 Ryan Woolley |
How to Execute a Flawless Ad Copy Test in AdWords Ad copy strategies and the steps required to confidently execute the test within Google AdWords. |
Inc. September 1, 2009 Leigh Buchanan |
Mad Men on Branding The popular TV show's branding expert talks about changes in advertising since the 1960s |
U.S. Banker May 2011 Matthew de Paula |
Western Spirit Bank of the West finds a creative way to highlight its straight-shooting personality. |
InternetNews July 18, 2007 Clint Boulton |
Google Buoys Print Ads to Newspapers' Delight Google said today it has expanded its Print Ads advertising initiative, an extension of the search giant's AdWords platform that lets agencies and advertisers buy traditional newspaper ads in newspapers through a Web interface. |
InternetNews August 23, 2007 Stuart J. Johnston |
Microsoft to Beta Test Content Ads Microsoft next week will begin beta testing a new advertising offering for its online properties - keyword ads on content pages. |
InternetNews November 19, 2007 Kenneth Corbin |
AOL Seeks to Create Clickers From Tickers AOL's latest video ad initiative offers a new take on one of the great questions facing online advertisers. |
Registered Rep. October 11, 2011 Jerry Gleeson |
Schwab, CFP Board Advertising Campaigns Reach National Audience At least two national ad campaigns have been launched this year promoting segments of the financial advisory business. |
InternetNews September 11, 2009 |
Microsoft Takes to the Airwaves for Windows 7 First ads debut for the upcoming operating system. |
Search Engine Watch July 8, 2010 Melissa Mackey |
Facebook PPC: Finally, True Demographic Targeting! (Part 2) How to optimize for the best possible ROI in your Facebook PPC campaign. |
InsideFlyer May 2009 |
AMEX Cancelled Cards and Points Many American Express cardmembers have seen their cards cancelled because of the credit crunch. This means no more membership rewards points. |
The Motley Fool April 25, 2007 Emil Lee |
Is American Express a Bargain? Investors, value is in the eye of the beholder. A P/E of 20 may be too low for AmEx. |
InsideFlyer April 2009 |
Credit Card News Direct mail volume in the financial services sector is down dramatically - as much as 25 percent for 2008 from the 2007 levels. |
BusinessWeek June 11, 2009 Robert D. Hof |
Google's Grab for the Display Ad Market Google aims to unseat Yahoo and Microsoft with new, ultratargeted banner ads. Will Web publishers and online ad agencies bite? |
PC Magazine June 20, 2007 John C. Dvorak |
Relevance Ad Fad Today's advertisers try to trick us into buying when we might not want to buy. This is acceptable up to a point, and we've passed that point. |
InsideFlyer May 2009 |
AMEX Doubles Up American Express Membership Rewards members can earn double points filling up their gas tanks and stocking up at the grocery store this year. |
InternetNews December 29, 2003 Janis Mara |
Display Ads Back From the Dead Perceptions of a decline in online display ads may be misleading. |
The Motley Fool March 17, 2004 Brian Gorman |
NY Times' Digital Dominance Q1 earnings will likely disappoint, but its growing digital division is worth keeping up with. |
BusinessWeek May 23, 2005 Ronald Grover |
Mad Ave Is Starry-Eyed Over Net Video The pictures are fuzzy and the sound can be iffy, but online ads that meld TV with the Web are grabbing more of the action. Advertisers view online video as a laboratory for new ways to connect with customers. |
Search Engine Watch January 14, 2004 Christine Churchill |
Day of Reckoning in Search Engine Advertising Overture's announcement that it plans to separate contextual advertising from regular keyword-based search results and ads has garnered kudos from the search engine marketing community. Will Google follow suit? |
BusinessWeek February 19, 2007 Jon Fine |
What Makes 'Citizen Ads' Work The arguments for citizen ads encompass every current marketing cliche. |
BusinessWeek January 16, 2006 David Kiley |
Television: Counting The Eyeballs In the TiVo Age, Madison Ave is turning to services that explain which ads work. |
AskMen.com Ross Bonander |
Fine Living: Get An Amex Black Card Despite its status as the world's most elite credit card, Centurion's requirements are basic enough. Here are the qualifications. |
Entrepreneur December 2004 Kim T. Gordon |
What's the Plan? Need a marketing plan? Here are strategies to fit penny pinchers, big spenders and everyone in between. |
BusinessWeek April 17, 2006 David Kiley |
Learning To Love The Dreaded TiVo How ad agencies are using TiVo to make ads that viewers actually want to watch. |
BusinessWeek December 3, 2007 Catherine Holahan |
Pitching Between the Lines In-text ads tied to keywords on Web news pages are growing fast - and causing a stir in some newsrooms. |
Search Engine Watch March 30, 2010 Jeremy Hull |
The 4 Keys to Writing a Paid Search Masterpiece How to draft effective paid search ad copy in 70 characters or less. |
U.S. Banker March 2010 Bonnie McGeer |
Stepping Up Once-fusty First Independent freshens its image with a bold branding campaign. |
Entrepreneur July 2004 Nancy Michaels |
Thumbs Up! Rave reviews could be all the advertising you need. |
Search Engine Watch September 10, 2010 Dan Yomtobian |
Display Advertising Views Have 'Positive Impact' on Consumer Behavior Think beyond the click: remember the power of the view. Despite the difficulty of calculating ROI on view-through ads, they are an important and effective part of any online advertising campaign. |
The Motley Fool September 20, 2007 Rick Aristotle Munarriz |
Go Go Google Gadget Google takes rich-media advertising to the next level with the unveiling of Google Gadget Ads, interactive ads that allow you to view video, open miniature web pages, submit requests, all while never leaving the ad. |
Search Engine Watch December 17, 2010 Melissa Mackey |
Google AdWords Placement Targeting Campaign Tips A step-by-step guide for advertisers on how to set up placement targeted campaigns. |
InsideFlyer October 2011 |
AMEX 1,000 Bonus Points American Express Membership Rewards cardholders who pay with their American Express credit card can earn an additional 1,000 bonus points when staying at an Aloft, Element or Four Points by Sheraton hotel in the U.S. or Canada through Nov. 15, 2011. |
Financial Planning February 1, 2006 Marie Swift |
When Advertising Pays For financial advisers, placing ads in print media isn't always a good idea. But if you must advertise, here's how. |
Fast Company Pavithra Mohan |
Google Will Let Marketers Target Ads Based On Users' Email Activity Customer Match will let marketers -- only those to whom you have already provided your email address -- show you relevant ads if you are signed into your email while browsing Google search, Gmail, or YouTube. |