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U.S. Banker
September 2010
Bonnie McGeer
Sounding Reveille Amex's Booming campaign aims to inspire small businesses with tales of others success. mark for My Articles similar articles
Fast Company
July 2001
John Ellis
Digital Matters First Adland fell in love with the Internet, and then the Internet crashed. Now both marketing and advertising have discovered the next big thing: ideas! mark for My Articles similar articles
InsideFlyer
April 2014
Amex Card Bonus The Platinum Card from American Express is offering 40,000 Membership Rewards points after you spend $3,000 on purchases on your new card within the first three months. mark for My Articles similar articles
InsideFlyer
February 2009
Canada AMEX Platinum Card American Express in Canada is offering an automatic upgrade into a new first tier in the Membership Rewards program. mark for My Articles similar articles
U.S. Banker
October 2010
Matthew de Paula
All About the Advice Citigroup's Women & Co. is selling a better future for women through a blend of financial literacy and social outreach. mark for My Articles similar articles
InsideFlyer
November 2014
AMEX at the Golden Arches By December, American Express Membership Rewards members in the U.S. will be able to use their points at the time of payment at all U.S. McDonald's. mark for My Articles similar articles
Registered Rep.
June 1, 2005
Kristen French
Gimme Back My Ad! Morgan Stanley has directed key media outlets to contact its ad agency if they write "objectionable" stories about the company, and if they can't get through in time, to yank its ads for at least 48 hours. mark for My Articles similar articles
InsideFlyer
August 2014
Membership Rewards Transfers American Express Membership Rewards program no longer allows points to be transferred to accounts other than the cardmember's account or an authorized user on the same account. mark for My Articles similar articles
Registered Rep.
March 22, 2011
Charles Paikert
Traditional Media Key To Wealth Management Marketing Social media may be all the rage, but traditional media plays a more important role in wealth managers' marketing plans for high net worth clients. mark for My Articles similar articles
BusinessWeek
December 12, 2005
Ben Elgin
Can Google Go Glossy? Why Google's plan to resell print ads to its army of advertisers may be off to a slow start. mark for My Articles similar articles
BusinessWeek
July 17, 2006
Jon Fine
Today Search, Tomorrow Ads? Google, the company that takes in $6 billion from cryptic online text ads, is still testing efforts to sell Old Media ads. mark for My Articles similar articles
U.S. Banker
August 2004
Matthew de Paula
Can Credit Cards Star On the Silver Screen? Visa and American Express are among the first financial services firms to experiment with embedding products in TV programs and movies, blurring the line between ads and entertainment. mark for My Articles similar articles
BusinessWeek
August 7, 2006
Jon Fine
Front Page News? Not Quite As long as advertisers aren't coddled in stories, who cares where their ads appear? mark for My Articles similar articles
Entrepreneur
December 2007
Kim T. Gordon
Simply Irresistible Follow these advertising dos and don'ts to draw customers in. mark for My Articles similar articles
Fast Company
November 22, 2011
The Birth Of An Idea: Ads To Rebrand Girls Fast Company asked several of the most creative ad agencies in the world to re-brand baby girls. Their mock campaigns recast girls as the No. 1 choice for consumers from China to the U.S. mark for My Articles similar articles
Search Engine Watch
January 4, 2011
Ryan Woolley
How to Structure an AdWords Account -- A Practical Guide A walk-through of some of the core components in setting up your Google AdWords account, plus tips on particular AdWords features that can help improve your program's performance. mark for My Articles similar articles
Search Engine Watch
January 28, 2011
Ryan Woolley
How to Execute a Flawless Ad Copy Test in AdWords Ad copy strategies and the steps required to confidently execute the test within Google AdWords. mark for My Articles similar articles
Inc.
September 1, 2009
Leigh Buchanan
Mad Men on Branding The popular TV show's branding expert talks about changes in advertising since the 1960s mark for My Articles similar articles
U.S. Banker
May 2011
Matthew de Paula
Western Spirit Bank of the West finds a creative way to highlight its straight-shooting personality. mark for My Articles similar articles
InternetNews
July 18, 2007
Clint Boulton
Google Buoys Print Ads to Newspapers' Delight Google said today it has expanded its Print Ads advertising initiative, an extension of the search giant's AdWords platform that lets agencies and advertisers buy traditional newspaper ads in newspapers through a Web interface. mark for My Articles similar articles
InternetNews
August 23, 2007
Stuart J. Johnston
Microsoft to Beta Test Content Ads Microsoft next week will begin beta testing a new advertising offering for its online properties - keyword ads on content pages. mark for My Articles similar articles
InternetNews
November 19, 2007
Kenneth Corbin
AOL Seeks to Create Clickers From Tickers AOL's latest video ad initiative offers a new take on one of the great questions facing online advertisers. mark for My Articles similar articles
Registered Rep.
October 11, 2011
Jerry Gleeson
Schwab, CFP Board Advertising Campaigns Reach National Audience At least two national ad campaigns have been launched this year promoting segments of the financial advisory business. mark for My Articles similar articles
InternetNews
September 11, 2009
Microsoft Takes to the Airwaves for Windows 7 First ads debut for the upcoming operating system. mark for My Articles similar articles
Search Engine Watch
July 8, 2010
Melissa Mackey
Facebook PPC: Finally, True Demographic Targeting! (Part 2) How to optimize for the best possible ROI in your Facebook PPC campaign. mark for My Articles similar articles
InsideFlyer
May 2009
AMEX Cancelled Cards and Points Many American Express cardmembers have seen their cards cancelled because of the credit crunch. This means no more membership rewards points. mark for My Articles similar articles
The Motley Fool
April 25, 2007
Emil Lee
Is American Express a Bargain? Investors, value is in the eye of the beholder. A P/E of 20 may be too low for AmEx. mark for My Articles similar articles
InsideFlyer
April 2009
Credit Card News Direct mail volume in the financial services sector is down dramatically - as much as 25 percent for 2008 from the 2007 levels. mark for My Articles similar articles
BusinessWeek
June 11, 2009
Robert D. Hof
Google's Grab for the Display Ad Market Google aims to unseat Yahoo and Microsoft with new, ultratargeted banner ads. Will Web publishers and online ad agencies bite? mark for My Articles similar articles
PC Magazine
June 20, 2007
John C. Dvorak
Relevance Ad Fad Today's advertisers try to trick us into buying when we might not want to buy. This is acceptable up to a point, and we've passed that point. mark for My Articles similar articles
InsideFlyer
May 2009
AMEX Doubles Up American Express Membership Rewards members can earn double points filling up their gas tanks and stocking up at the grocery store this year. mark for My Articles similar articles
InternetNews
December 29, 2003
Janis Mara
Display Ads Back From the Dead Perceptions of a decline in online display ads may be misleading. mark for My Articles similar articles
The Motley Fool
March 17, 2004
Brian Gorman
NY Times' Digital Dominance Q1 earnings will likely disappoint, but its growing digital division is worth keeping up with. mark for My Articles similar articles
BusinessWeek
May 23, 2005
Ronald Grover
Mad Ave Is Starry-Eyed Over Net Video The pictures are fuzzy and the sound can be iffy, but online ads that meld TV with the Web are grabbing more of the action. Advertisers view online video as a laboratory for new ways to connect with customers. mark for My Articles similar articles
Search Engine Watch
January 14, 2004
Christine Churchill
Day of Reckoning in Search Engine Advertising Overture's announcement that it plans to separate contextual advertising from regular keyword-based search results and ads has garnered kudos from the search engine marketing community. Will Google follow suit? mark for My Articles similar articles
BusinessWeek
February 19, 2007
Jon Fine
What Makes 'Citizen Ads' Work The arguments for citizen ads encompass every current marketing cliche. mark for My Articles similar articles
BusinessWeek
January 16, 2006
David Kiley
Television: Counting The Eyeballs In the TiVo Age, Madison Ave is turning to services that explain which ads work. mark for My Articles similar articles
AskMen.com
Ross Bonander
Fine Living: Get An Amex Black Card Despite its status as the world's most elite credit card, Centurion's requirements are basic enough. Here are the qualifications. mark for My Articles similar articles
Entrepreneur
December 2004
Kim T. Gordon
What's the Plan? Need a marketing plan? Here are strategies to fit penny pinchers, big spenders and everyone in between. mark for My Articles similar articles
BusinessWeek
April 17, 2006
David Kiley
Learning To Love The Dreaded TiVo How ad agencies are using TiVo to make ads that viewers actually want to watch. mark for My Articles similar articles
BusinessWeek
December 3, 2007
Catherine Holahan
Pitching Between the Lines In-text ads tied to keywords on Web news pages are growing fast - and causing a stir in some newsrooms. mark for My Articles similar articles
Search Engine Watch
March 30, 2010
Jeremy Hull
The 4 Keys to Writing a Paid Search Masterpiece How to draft effective paid search ad copy in 70 characters or less. mark for My Articles similar articles
U.S. Banker
March 2010
Bonnie McGeer
Stepping Up Once-fusty First Independent freshens its image with a bold branding campaign. mark for My Articles similar articles
Entrepreneur
July 2004
Nancy Michaels
Thumbs Up! Rave reviews could be all the advertising you need. mark for My Articles similar articles
Search Engine Watch
September 10, 2010
Dan Yomtobian
Display Advertising Views Have 'Positive Impact' on Consumer Behavior Think beyond the click: remember the power of the view. Despite the difficulty of calculating ROI on view-through ads, they are an important and effective part of any online advertising campaign. mark for My Articles similar articles
The Motley Fool
September 20, 2007
Rick Aristotle Munarriz
Go Go Google Gadget Google takes rich-media advertising to the next level with the unveiling of Google Gadget Ads, interactive ads that allow you to view video, open miniature web pages, submit requests, all while never leaving the ad. mark for My Articles similar articles
Search Engine Watch
December 17, 2010
Melissa Mackey
Google AdWords Placement Targeting Campaign Tips A step-by-step guide for advertisers on how to set up placement targeted campaigns. mark for My Articles similar articles
InsideFlyer
October 2011
AMEX 1,000 Bonus Points American Express Membership Rewards cardholders who pay with their American Express credit card can earn an additional 1,000 bonus points when staying at an Aloft, Element or Four Points by Sheraton hotel in the U.S. or Canada through Nov. 15, 2011. mark for My Articles similar articles
Financial Planning
February 1, 2006
Marie Swift
When Advertising Pays For financial advisers, placing ads in print media isn't always a good idea. But if you must advertise, here's how. mark for My Articles similar articles
Fast Company
Pavithra Mohan
Google Will Let Marketers Target Ads Based On Users' Email Activity Customer Match will let marketers -- only those to whom you have already provided your email address -- show you relevant ads if you are signed into your email while browsing Google search, Gmail, or YouTube. mark for My Articles similar articles