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| Knowledge@Wharton |
Marketers Turn to Metrics to Measure the Impact of Their Initiatives The search for better marketing metrics is underway throughout Corporate America. Marketing executives are devoting more attention than ever to ways in which they can link traditional marketing variables to hard-core financial concepts, such as a company's stock price or ROI.   |
HBS Working Knowledge
April 4, 2005
Manda Salls |
Why Nonprofits Have a Board Problem Plenty of distinguished people serve on nonprofit boards, but for some reason these directors shrink from leadership, argues Harvard professor Richard Chait. In this Q&A, Chait discusses "Governance as Leadership," his new book on how boards can transform into powerful forces of leadership. |
HBS Working Knowledge
December 22, 2003
Martha Lagace |
How to Build a Better Board Boards need to work smarter and with a design in mind, says Harvard Business School professor Jay Lorsch. Lorsch discusses his new book Back to the Drawing Board, co-written with Colin B. Carter. |
HBS Working Knowledge
July 11, 2012
Julia Hanna |
The Future of Boards In "The Future of Boards: Meeting the Governance Challenges of the Twenty-First Century," Professor Jay Lorsch brings together experts to examine the state of boards today, what lies ahead, and what needs to change. |
HBS Working Knowledge
October 1, 2008
John Quelch |
How Much Time Should CEOs Devote to Customers? To be customer-oriented, executives must get out and meet customers on their home turf - in their homes, on job sites, in their offices. |
IndustryWeek
August 1, 2005
Jill Jusko |
Beefed Up Boards More diligent and accountable, today's directors are scrutinizing executive compensation like never before -- and changing the dynamic of the board-management relationship. |
HBS Working Knowledge
May 11, 2011
Carmen Nobel |
Building a Better Board While corporate board members take their jobs more seriously than ever, they are not necessarily as helpful or effective as they could be, says Harvard Business School senior lecturer Stephen Kaufman. |
CFO
February 15, 2006
Craig Schneider |
The New Human-Capital Metrics A sophisticated crop of measurement tools could take the guesswork out of human-resources management. |
IndustryWeek
May 1, 2005
Jill Jusko |
Innovation: Measuring Success In a recent survey, businesses link innovation to performance metrics. |
HBS Working Knowledge
September 15, 2011
Martha Lagace |
High Ambition Leadership Harvard Business School's Michael Beer in his new book, Higher Ambition: How Great Leaders Create Economic and Social Value, examines how CEOs from major companies made a positive difference for society while not neglecting profits. |
CFO
June 1, 2007
Scott Leibs |
Measuring Up Many companies still struggle to use metrics effectively. It may be that fresh thinking is what really counts. |
HBS Working Knowledge
January 2, 2012 |
Most Popular Articles of 2011 Our most-read articles of 2011 focused on how leaders can become better -- and what can lead to their downfalls. |
Insurance & Technology
June 1, 2006
Poniatowski & Wichser |
A Better Metric For IT Efficiency Even the most efficient IT function can't be considered excellent unless it's doing the things that really matter to the company. |
CRM
October 1, 2009
Lauren McKay |
Mistaken Metrics They say you can't manage what you can't measure. But what if you're using the wrong ruler? |
HBS Working Knowledge
July 4, 2005
Poping Lin |
Should You Outsource Your Marketing? Most companies already outsource a portion of their marketing function -- advertising. But what about direct-mail management, lead management, or customer analytics? |
IndustryWeek
August 18, 2010
Ebert & Natarajan |
Transforming Quality Culture By employing a strategic mindset for quality, companies can improve performance and better address the challenges ahead. |
IndustryWeek
November 17, 2010 |
Board Member Today; CEO Tomorrow The number of Fortune 1000 directors who became the CEOs of the companies on whose boards they served more than doubled in the past year. |
AFP eWire
August 30, 2015
Erin Roberts |
KISS Your Board: How to Inform your Board in Five Minutes or Less! Using the K.I.S.S. ("Keep It Simple, Silly") principle will help you better equip your board to make timely and informed decisions. |
CRM
October 2004
Ginger Conlon |
Get Your Facts Straight Customer data aggregation is the number one data issue right now. Find out how companies are handling it and turning it into a positive. |
CRM
February 20, 2015
Justin Gray |
Why Sales and Marketing Need a Unified Dashboard When business teams align, everyone wins. |
HBS Working Knowledge
September 21, 2009
Roger Thompson |
Excessive Executive Pay: What's the Solution? In the search for culprits in the global financial meltdown, bloated executive pay and the excessive risk-taking behavior it fueled stand out as prime suspects. |
Insurance & Technology
August 14, 2006
Peggy Bresnick Kendler |
Measuring Success Experts comment on what metrics are best for determining the success of technology investments, and which key performance indicators are the most valuable for insurance IT initiatives? |
HBS Working Knowledge
October 18, 2006
Roger Thompson |
New at the Helm: A Talk with HBS Dean Light Harvard Business School Dean Jay Light discusses the opportunities brought by globalism, challenges in recruiting and developing faculty, and program innovation needed to meet the needs of 21st-century business leaders. |
Foundation News & Commentary
Jan/Feb 2005
Bryson & Gast |
Board Briefing: CEOs on the Board What are the advantages and limitations of CEOs on foundation boards? If the CEO is on the board, should he or she have full voting rights? How do your non-profit colleagues approach this decision? |
IndustryWeek
December 16, 2010 |
10 Key Challenges for CEOs Chief executive officers must now be chief diplomat, chief talent officer and chief image manager, says a veteran executive recruiter. |
U.S. Banker
July 2007
Rebecca Sausner |
CMOs: Why They Still Don't Get No Respect Soft on metrics, weak on technology, low on company-wide experience: Marketing chiefs still seek the kind of credibility they need to succeed and change their tarnished images. |
HBS Working Knowledge
July 11, 2012
Jay Lorsch |
Book Excerpt: 'The Future of Boards' In an excerpt from "The Future of Boards," the author discusses why directors are newly questioning their roles. |
Foundation News & Commentary
Mar/Apr 2005
Deborah S. Hechinger |
Building Better Boards Congress has focused on compliance, but effective governance requires strong leadership. Foundation boards must step up to the task of working with chief executives to empower foundations to identify critical needs and to fund strong and effective programs. |
Insurance & Technology
May 3, 2006
Anthony O'Donnell |
Getting Closer Insurance company CEOs might not yet know as much about technology as their technology officers might hope, but they know they need to be informed -- and so do the boards that evaluate their performance. |
CRM
May 10, 2013
Syed Hasan |
Choose a Winning Combination of Customer Experience Metrics Improve customer loyalty with the right mix of customer experience management (CEM) solutions. |
HRO Today
Jan/Feb 2008 |
The Baker's Dozen: Learning The top providers of learning business process outsourcing offer a broad array of services and technology. Read on for our list of the top firms. |
CRM
March 2013
Carolyn Baird |
CMOs and CIOs: The New Power Team It's understandable that marketing and IT could be at cross purposes. But we also heard from CMOs who said they wouldn't be enjoying their success today if it weren't for their CIO -- and vice versa. |
CRM
July 1, 2003
Phillip Britt |
Eight Building Blocks for CRM Success Companies are continuing to pursue CRM projects in 2003 despite the discontent from many about earlier failures and the harsh business climate. But most companies are now taking a more cautious approach to their implementations. |
CRM
October 18, 2004
Joshua Weinberger |
Metrics Should Define Results Setting benchmarks to determine the success of a CRM initiative is a must. The metrics that matter most are those taken when agents are serving customers. |
AFP eWire
June 27, 2005 |
Boards Must Focus on More Than Just Compliance The result of the ongoing debate over nonprofit accountability has led to the perception among many boards of directors that compliance is their only responsibility, according to a new report. |
HBS Working Knowledge
January 17, 2007
Malcolm Salter |
Learning from Private-Equity Boards Boards of professionally sponsored buyouts are more informed, hands-on, and interventionist than public company boards. The author argues that this board model could have helped Enron and perhaps your company as well. |
Fast Company
June 1, 2007
Ellen McGirt |
The Most Dangerous Job in Business The chief marketing officer, or its org-chart equivalent, may be the riskiest job in the American C-suite. |
BusinessWeek
August 26, 2009
Jena McGregor |
CEOs: Same Old Faces in the C-Suite CEO turnover has slowed as risk-averse boards hang on to their corporate chiefs. |
