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Fast Company April 2006 Stirling Kelso	What's the 411? Free. FREE411 is able to provide free directory assistance by allowing advertisers to make their pitch before the caller is given the desired phone number.
CRM January 1, 2007 Coreen Bailor	The Contact Center Ads Up Phone-based advertising can enhance a company's bottom line, but there's a chance of adding to customer frustration if it's not done right.
The Motley Fool April 12, 2007 Tom Taulli	Google Dials Into Directory Assistance The online giant aims to disrupt another billion-dollar business, this time in the directory assistance space. While billions in local advertising dollars may hang in the balance at present, the growing competition could weigh on pricing and market share potential.