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BusinessWeek August 6, 2009 Susan Berfield	Starbucks: Howard Schultz vs. Howard Schultz Starbucks' iconoclastic founder has gone through a reeducation in the rigors of running a more typical company.
Food Processing August 2006 Ashman & Beckley	Product Spotlight: Coffee with a conscience Starbucks' Rwanda Blue Bourbon provides lessons to all food processors on fair trade and a social mission -- and the marketing opportunities inherent in those causes.
The Motley Fool March 1, 2007 Alyce Lomax	McDonalds' Thirst for Power Thirsty and cheap? McDonald's may soon have what you're looking for. Investors, take note.
The Motley Fool February 26, 2007 Tim Beyers	Has Starbucks Lost Its Soul? The coffee king's former CEO says it has. Schultz is the spiritual leader of Starbucks. If he thinks the stores are losing their soul, they probably are.
The Motley Fool May 12, 2004 D. Gardner & T. Gardner	Starbucks: Wooing America The coffee purveyor is working hard to win over non-coffee drinkers.
The Motley Fool February 5, 2007 Alyce Lomax	Do You Want Fries With That? Consumer Reports says McDonald's has the best coffee. What does that mean for Starbucks? Investors, take note.
Wired July 21, 2008 Mathew Honan	The Coffee Fix: Can the $11,000 Clover Machine Save Starbucks? The Clover coffeemaker debuted in a handful of cafes in 2006 and was promptly hailed as the best thing to happen to coffee lovers since the car cup holder.
The Motley Fool March 20, 2008 Alyce Lomax	A Dramatic Return for Starbucks? Starbucks' announces a return to its roots (or, more specifically, grounds).
The Motley Fool April 9, 2008 Alyce Lomax	Who's That Mermaid? Starbucks tries to make a splash, introducing its new Pike Place "everyday" brew.
The Motley Fool December 12, 2011 Jeremy Bowman	I Was Wrong About Starbucks It was nearsighted of me to think the coffee king wouldn't recover from its 2008 follies.
The Motley Fool September 24, 2008 Graham & Lomax	Fool Blog: Can Starbucks Be Saved? The java giant hits black and bitter times.
The Motley Fool July 24, 2007 Alyce Lomax	Starbucks Seeks More Spare Change Should investors fear Starbucks' latest price hike?
The Motley Fool March 20, 2009 Alyce Lomax	Starbucks Sweats the Excess Now, according to media reports, Starbucks wants to shed its image as the coffee equivalent of Tiffany or Nordstrom? Should the company dispel it?
The Motley Fool June 28, 2010 Alyce Lomax	Starbucks Lets It All Hang Out It looks like the coffee giant is old enough to drink.
Fast Company July 2004 Alison Overholt	Thinking Outside The Cup Surprise! Starbucks barista-in-chief Howard Schultz is making a big, bold push into the music business. He aims to transform the record industry -- and turn Starbucks into the world's biggest brand, period.
HBS Working Knowledge July 9, 2008 John Quelch	Starbucks' Lessons for Premium Brands This Harvard Business School professor thinks Starbucks troubles began when the company went public.
The Motley Fool September 25, 2006 Alyce Lomax	Starbucks' Nickels and Dimes Despite some recent controversy, Starbucks will implement a price hike. Should investors worry?
The Motley Fool September 28, 2006 Alyce Lomax	Dueling Fools: Starbucks Bull Starbucks has numerous strategies that should help it continue to provide the double-digit increases in earnings and sales investors have come to expect. Wall Street bears have underestimated Starbucks before, and it seems likely that they're doing so once again.
The Motley Fool January 31, 2008 Alyce Lomax	Starbucks Stinks? Starbucks first-quarter earnings were lukewarm at best. Releasing lukewarm net income growth of 2% and 1% same-store sales, the numbers weren't even close to what long-time fans are used to seeing.
BusinessWeek January 12, 2004	Orin Smith It's no stretch to say that the financial acumen of Orin Smith, CEO of Starbucks Corp., has been largely responsible for making the Seattle company the world's largest chain of coffee shops.
HBS Working Knowledge August 25, 2014 Julia Hanna	Starbucks Reinvented Nancy Koehn's new case on the rebirth of Starbucks under Howard Schultz "distills 20 years of my thinking about the most important lessons of strategy, leadership, and managing in turbulence."
The Motley Fool January 14, 2008 Todd Wenning	Worst Stock for 2008: Starbucks This analyst thinks that Starbucks will be the worst stock of 2008. Despite the return of its founder, he feels that improvement will take time.
The Motley Fool March 31, 2008 Alyce Lomax	Starbucks' Lucky Clover Starbucks' acquisition of The Coffee Equipment Co., which makes the extremely high-end Clover coffee brewers, may stir up some real competitive advantage for them.
The Motley Fool May 1, 2008 Alyce Lomax	Is a Starbucks Shakeup Brewing? While the coffee king faces tough times, some of its competitors may be faring better.
The Motley Fool June 29, 2004 Alyce Lomax	Slimming Down at Starbucks The coffee purveyor is the latest to play into the fitness trend.
The Motley Fool March 17, 2010 Alyce Lomax	Starbucks Says It's All About You The coffee giant launches a customized frappuccino.
BusinessWeek October 10, 2005	Coffee Drinkers and Their Habit A poll reveals that while many respondents 25 to 45 go to cafes like Starbucks, traditional brands still have a strong grip on them.
The Motley Fool July 7, 2008 Rick Aristotle Munarriz	Stop Sticking Up for Starbucks Can Starbucks innovate in time? And how quickly will the market copy what works then?
The Motley Fool December 21, 2011 Alyce Lomax	2011: The Year Starbucks Redeemed Itself The coffee giant is regaining former glory.
CIO January 25, 2008 Thomas Wailgum	How IT Systems Can Help Starbucks Fix Itself Too much growth and an executive shake-up bring a new IT chief. But just what can CIO Chris Bruzzo do to keep Starbucks from going stale? A Retail Systems Research analyst has a couple of good ideas.
Fast Company September 2014 Danielle Sacks	The Multimillion Dollar Quest To Brew The Perfect Cup Of Coffee Joyride is responsible for helping more than 300 corporate clients, from Warby Parker to Ideo, find coffee religion. Other companies are also getting in on the high end coffee craze.
The Motley Fool March 19, 2008 Todd Wenning	Starbucks: Value or Value Trap? Is Starbucks still the value stock it once was, or not?
The Motley Fool March 27, 2008 Joe Magyer	Stock Madness Elite 8: Starbucks Starbucks is a company with an iconic brand, a beaten-down share price, and the makings for a strong second wind.
The Motley Fool January 8, 2008 Alyce Lomax	Starbucks' Star Is Back Chairman and Starbucks luminary Howard Schultz has decided to resume his role as chief executive officer, a position he hasn't held in seven years.
BusinessWeek April 21, 2011 Leslie Patton	Starbucks Targets Folks Who Shun Starbucks Starbucks is trying to perk up Seattle's Best -- and meet a $1 billion revenue goal -- by targeting drinkers who never visit its flagship cafes.
The Motley Fool July 30, 2010 Mac Greer	Starbucks' Future: Short, Tall, or Venti? The coffee giant has a lot of options.
The Motley Fool December 20, 2004 Alyce Lomax	Will Self-Heating Coffee Be Cool? Will Wolfgang Puck's new creation cut in on Starbucks? The well-known chef plans distribution of a single-serving, self-heating latte, which will be available in grocery stores, such as Kroger, by Jan. 2.
The Motley Fool July 14, 2008 Alyce Lomax	Foolish Test Drive: Looking Over Starbucks' Clover The coffee giant acquired the company that makes the high-end Clover coffee-brewing machines. Let's taste-test and see if it does what it's purported to do.
The Motley Fool March 30, 2007 Alyce Lomax	Fool on the Street: What's in Store for Starbucks There's been lots of negativity about the coffee giant here lately, but should investors expect more?
The Motley Fool February 13, 2009 Alyce Lomax	No, Starbucks, Please Don't! The company will start offering Starbucks Via instant coffee in its cafes next month in packs of three or 12.
BusinessWeek November 11, 2009 Susan Berfield	Steaming Over Via Instant Coffee at Starbucks Baristas and customers are put out over the aggressive rollout of Starbucks' new just-add-water line.
The Motley Fool August 28, 2008 Alyce Lomax	Saving Starbucks, One Cup at a Time Are things looking up for the coffee giant and its shareholders?
The Motley Fool May 10, 2004 D. Gardner & T. Gardner	Starbucks' Steady Game Think Starbucks has reached saturation? Think again, says Chairman Howard Schultz.
BusinessWeek December 20, 2004 William C. Symonds	A Java Jolt For Dunkin' Donuts Dunkin' Donuts CEO Jon L. Luther has launched an ambitious growth plan that has left Krispy Kreme sitting at the counter. But can he brew up a strategy to take on Starbucks?
The Motley Fool October 15, 2004 Brian Gorman	Starbucks' Chocolate Culture The company is unveiling a new chocolate drink that has the potential to generate big sales.
The Motley Fool February 2, 2004 Gardner & Gardner	Starbucks' Starry Statistics Neither Atkins nor food police can keep coffee customers away.
Fast Company August 2001 George Anders	Starbucks Brews a New Strategy In the physical world, Starbucks seems to be everywhere. Two years ago, its leaders hoped to build an equally strong presence on the Internet. Now they're trying to reach customers with a more modest blend of Net-related offerings...
The Motley Fool June 17, 2009 Andy Louis-Charles	Starbucks, We're Just Not That Into You ... but We Could Be An ad campaign entitled, "It's not just coffee. It's Starbucks." is supposed to awaken new customers, guilt old ones back, and make loyal drinkers spend more.
The Motley Fool October 22, 2011 Abantika Chatterjee	Coffee Czar to Conquer New Frontiers Starbucks is looking for new potential markets to keep revenues rolling.
The Motley Fool January 30, 2004 Rick Aristotle Munarriz	Cup O' Joe Millionaires The coffee wars have begun. Who's got the good buzz, and who's getting burned?