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InternetNews
April 7, 2004
Ryan Naraine |
Bouquets, Brickbats for Microsoft's 'Channel 9' Channel 9, created by a team of Microsoft evangelists to encourage dialogue between Microsoft employees, software users and third-party developers, includes video interviews, blog entries, RSS feeds, wikis and discussion forums.   |
InternetNews
June 2, 2005
Susan Kuchinskas |
Yahoo Serious About Employee Blogging After Yahoo officially embraced blogging with the launch of its Yahoo 360 consumer blogging feature, the company has gotten serious about employee blogging, as well. |
InternetNews
August 13, 2004
Michael Singer |
Blogs: The Marketing Killer Executives are seeing dollar signs in RSS feeds, as corporations are no longer relying solely on the official corporate statement to get the message out. |
InternetNews
July 26, 2004
Michael Singer |
IT Heavies Lifting Dollars For Blogs Microsoft, IBM and other tech players see dollar signs, chances for business in advancing social networking. |
CRM
January 2006
Alexandra DeFelice |
A New Marketing Medium Blogging allows marketers to start conversations with prospects and customers through a powerful new avenue of communication. |
Fast Company
April 2004
Jena McGregor |
It's A Blog World After All Blogs were once the domain of angst-ridden teens and doomed presidential candidates. But the likes of Verizon, IBM, Microsoft, and Dr. Pepper are all climbing on the blogwagon. Turns out, Web logs are a nifty knowledge-management tool. And companies also see them as a promising medium for advertising (naturally). |
InternetNews
June 12, 2006
Andy Patrizio |
Will Scoble's Fans Go With Him? Robert Scoble, Microsoft's rock star blogger and one of a few people who helped put a friendly face on a company often compared to the Borg from Star Trek, is leaving Microsoft to take a high-level position at a start-up podcasting firm. |
BusinessWeek
January 10, 2005
Heather Green |
Online Video: The Sequel Video blogs are proliferating, and mainstream companies are taking notice. |
Pharmaceutical Executive
August 1, 2012
Wendy Balter |
New Approaches to Medical Education Planning Promotional medical education planning used to be able to focus on the science first, without much consideration for delivery channels. Now technology expertise and channel considerations demand an equal share in up-front planning. |
Salon.com
May 30, 2001
Eric Boehlert |
Tough company Clear Channel is as big as NBC or Gannett. Chances are it owns a half-dozen radio stations in your town. And it's fighting employee suits alleging everything from broken contracts to sexual harassment. |
BusinessWeek
June 20, 2005
Tom Lowry |
Antenna Adjustment Clear Channel is pulling apart its empire as it scrambles to compete in a changed media world. |
Search Engine Watch
September 7, 2010
Eric Enge |
Social Media Marketing is a PR Function The potential for viral activity using social media is much greater than ever before, and it makes it easier to interact well with customers. Companies that do these things well will gain a significant competitive edge. |
