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BusinessWeek March 5, 2007 Ian Rowley	Talking with Toyota's Top Man Katsuaki Watanabe made his name at Toyota as a cost cutter. Now he's steering the world's most profitable automaker to No. 1.
BusinessWeek April 25, 2005 Welch & Dawson	Itching To Ditch The Slow Lane To boost hybrids' market share, carmakers must overcome daunting technological hurdles -- most of all, making battery systems smaller, less costly, and more powerful.
BusinessWeek November 1, 2004 Chester Dawson	How Hybrids Are Going Mainstream Toyota is shifting into Phase Two of its strategy: moving hybrid technology into the core of its lineup. Early next year, the auto maker plans to launch hybrid versions of its Highlander and the Lexus line of RX SUVs.
BusinessWeek July 4, 2005	Getting Juiced At Energy Investors are betting on surging demand for hybrid vehicles throught the stock of battery maker Energy Conversion Devices.
The Motley Fool July 14, 2005 Nathan Parmelee	The Hybrid Invasion Hybrid cars are everywhere. Should you give them the green light for your portfolio?
Wired April 2005 Brendan I. Koerner	Rise of the Green Machine In a nation of gas-guzzlers, Toyota made hybrids cool. Now the world's number-two automaker wants to make the internal combustion engine obsolete.
PC Magazine April 19, 2006 Bary Alyssa Johnson	Green Car Tech In February, Hymotion unveiled the Plug-In Hybrid Electric Vehicle (PHEV) technology for hybrid cars.
BusinessWeek October 6, 2003 David Welch	Reinventing the Hybrid Wheel Will Toyota and others convince buyers that the latest models are more than weird science?
BusinessWeek March 19, 2007 David Welch	Why Hybrids Are Such A Hard Sell Hybrids haven't crossed over to the mainstream.
The Motley Fool July 21, 2006 Anders Bylund	Toyota: Driving the Future If you're looking for innovation, you might need look no further than your garage. It's the way that company CEO Katsuaki Watanabe thinks about the future that really makes Toyota exciting.
BusinessWeek October 27, 2003 Kathleen Kerwin	"Detroit Is Missing The Boat" Demand for hybrids is rising, but the Big Three are slow to get on board.
The Motley Fool May 19, 2004 Chris Mallon	Great Gas Phaseout Record-high gas prices are putting a renewed focus on alternative fuel vehicles.
PC Magazine May 31, 2006 Bill Howard	Hybrid Myths Debunked How much will that hybrid battery really set you back when it fails?
BusinessWeek January 8, 2009 David Welch et al.	A Green Auto Show This year's Detroit auto show, which runs from Jan. 11 to Jan. 25, promised to be a subdued affair.
The Motley Fool March 11, 2004 Brian Gorman	Where Is Ford's Focus? Ford's plan to license hybrid technology from Toyota suggests Ford has lots of catching up to do.
BusinessWeek April 26, 2004 David Welch	Gentlemen, Start Your Hybrids Ford, Toyota, and Honda are betting on a payoff. GM and others aren't so sure
IndustryWeek June 17, 2009 John Teresko	Toyota's Newest Hybrid Sales of the diesel hybrid lift truck are scheduled to begin in December, in Japan.
IndustryWeek July 1, 2007 John Teresko	Toyota's Fuel Cell Prototype Toyota has another hybrid - a fuel cell/battery hybrid from Toyota Material Handling U.S.A. First displayed at the 2007 ProMat show in Chicago, the prototype hybrid uses a battery to handle the peaks while the fuel cell carries the continuous base load.
The Motley Fool June 13, 2006 Brian Gorman	Toyota's Long View Toyota's plans for hybrids seem overly ambitious based on current sales, but the strategy could be a winner over the long term. Investors, take note.
The Motley Fool April 18, 2007 Rich Smith	Ford Finds a Friend In addition to whatever else Nissan has to offer, it's got the edge in a new hybrid technology -- one that will replace Toyota's NiMH-based tech. That looks like a pretty good reason to sit down at the table and start talking partnership with Nissan.
Popular Mechanics February 6, 2008 Chuck Tannert	Inside Plug-in Car Tech's Race to Production (and Top 10 Rides) Big automakers and promising startups say electric vehicles are coming as soon as next year, but there's a lot of work to be done by scientists before lithium-ion batteries are ready for mainstream hybrids.
BusinessWeek November 14, 2005 David Welch	What Makes A Hybrid Hot The Toyota Prius's conspicuous display of uber-greenness is key to its success.
The Motley Fool October 1, 2004 Rich Smith	Toyota: Resistance Is Futile Given the disarray and limited offerings of the competition, Toyota's flooding of the U.S. market next year may well satisfy the lion's share of the demand for hybrid vehicles -- leaving no buyers left for the also-rans, and little hope of gaining economies of scale on their hybrid product lines.
BusinessWeek June 20, 2005	Why Hybrids "Are Here to Stay" Toyota's Takehisa Yaegashi led the team that developed the Prius. He explains how his doubts about hybrids back then have given way to certainty.
BusinessWeek April 25, 2005 Larry Armstrong	Are You Ready For A Hybrid? First, you should pick a car that matches the kind of driving you do -- city or highway. To help, here are scouting reports on six eco-friendly vehicles.
BusinessWeek June 20, 2005 Chester Dawson	Takehisa Yaegashi: Proud Papa Of The Prius Toyota senior engineer Takehisa Yaegashi is known as the father of the hybrid.
The Motley Fool September 22, 2005 Rich Smith	Don't Count Your Hybrids -- Yet Ford seems to be gaining ground on Toyota in its hybrid division.
The Motley Fool July 26, 2004 Rich Smith	Toyota Doubles Down The automaker has plans to boost its Prius production. Will that be enough to maintain its market share?
IndustryWeek February 1, 2004 John Teresko	Asia -- Yesterday's Fast Followers, Today's Global Leaders After revolutionizing the auto industry with radical vehicle production methods, the Japanese -- with growing participation from the rest of Asia -- are now assaulting the West's lead in technology, styling and marketing.
The Motley Fool April 26, 2005 Nathan Parmelee	Hybrid Sales Blast Off Hybrid sales are strong, but do they offer a better value? it pays to remain intrigued by the developments in hybrids from an investor's point of view.
The Motley Fool July 12, 2010 John Petersen	Toyota's Straight Talk On Plug-in Vehicles Toyota helps consumers separate hype from reality.
The Motley Fool January 15, 2008 David Lee Smith	Time to Plug in Your Car? Toyota has vowed to have rechargeable hybrids ready in three years.
Knowledge@Wharton September 10, 2003	Hybrid Autos: Will the Big Three Catch up with Toyota and Honda? The news that Toyota outsold Chrysler in August to take the No.3 position in U.S. car sales for the first time focuses attention on a growth area where all three U.S. manufacturers are lagging several years behind -- the market for gasoline/electric hybrid vehicles.
The Motley Fool September 29, 2006 Rich Smith	The Gas Is the One on the Right GM isn't slated to field a hybrid sedan before spring 2007 (the new Saturn Aura Green Line), and Ford's sedans won't arrive until 2008. That's inexcusable. Detroit needs to act while Toyota is still off balance.
The Motley Fool May 10, 2005 Stephen D. Simpson	Godzilla Drives a Camry Toyota continues to grow by targeting consumer tastes and carefully controlling expenses. Investors, take note.
The Motley Fool August 30, 2010 John Rosevear	Autos Weekly: What Recovery? Auto sales are getting that grim look again.
The Motley Fool September 21, 2005 Rich Smith	Ford Cries Foul The Detroit automaker accuses Japanese rivals of predation. If you were an auto parts supplier, whom would you favor with your limited capacity to produce hybrid auto parts? Investors, take note.
BusinessWeek December 27, 2004 David Welch	GM And Daimler Are Stepping On It GM and Daimler are finally taking hybrids seriously, teaming up to counter rivals' unexpectedly popular models. Now their engineers will have to prove they can deliver.
BusinessWeek September 13, 2004 David Welch	Detroit Is Over A ($50) Barrel The Big Three auto makers aren't ready to compete with foreign rivals on fuel economy.
IEEE Spectrum February 2007 John Voelcker	Electric Power Steals the Show The annual Detroit Auto Show offered a feast of technology, and the best dish of all was an electric-drive concept called the Chevrolet Volt.
The Motley Fool November 20, 2006 Rich Smith	Toyota Saddles Up This just in: Detroit's got another challenge from Japan, and this one's deep in the heart of Texas. Two trucks roll off Toyota's line, making the "Triple-T" a working ranch.
The Motley Fool November 14, 2011 John Rosevear	Think Electric Cars Are Coming Soon? Read This. Why Toyota's skeptical about this whole electric-car thing -- and why you should be, too.
BusinessWeek July 17, 2006 Ian Rowley	Toyota: Way, Way Off-Road Toyota has moved into consulting, prefab houses, advertising, health-care support, even sweet potatoes.
IEEE Spectrum January 2007 John Voelcker	Lithium Batteries for Hybrid Cars Hybrid cars need to travel farther in electric-only mode, and that means lithium-ion battery technologies have a lot riding on them.
The Motley Fool August 25, 2011 John Rosevear	Ford's New Partner: Toyota Why the automakers' intriguing new hybrid-truck venture makes sense for both.
IEEE Spectrum July 2005 Willie D. Jones	Take This Car And PLUG IT Customer-modified hybrids can be propelled exclusively by their electric motors for, in some cases, more than 30 kilometers without their gasoline engines ever turning on. The factory-built Prius can run on electricity only, but for just a kilometer or two.
Salon.com August 15, 2000 Ray Thursby	Hopping into hybrids Automakers hope smog and high gas prices will persuade consumers to embrace their new "green" lineup.
Popular Mechanics October 22, 2007 Ben Stewart	2009 Toyota Prius Plug-in Hybrid Prototype: Test Drive Toyota may be the first to market with a plug-in hybrid electric vehicle.
The Motley Fool October 13, 2006 Rich Smith	Detroit's Growth Engine: Toyota "Detroit" has become a mere metaphor. Growth in the U.S. auto industry today relies on a company far removed from Detroit: Japan's Toyota Motor. Investors, take note.
The Motley Fool August 10, 2004 Rich Smith	Toyota Versus Bill Gates Unlike Microsoft, Toyota doesn't "rush to market."