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HBS Working Knowledge May 21, 2008 John Quelch |
Going Negative in Political Advertising Negative ads ask us to vote against someone rather than for someone, an approach that sometimes works in political advertising. |
Entrepreneur November 2004 Kim T. Gordon |
Sock It to 'Em Can a negative marketing campaign have positive results? Here's what to know before you strike the first blow. |
Reason May 2006 Kerry Howley |
Soundbite: In Defense of Attack Ads When he was editor in chief of Campaigns and Elections, David Mark watched vicious attack ads take down many aspiring pols. In this interview, Mark talks about how negativity is a distinctly positive feature of U.S. elections. |
HBS Working Knowledge January 28, 2015 Dina Gerdeman |
Ground Game, Air Wars, and Other Marketing Lessons From Presidential Elections In the last few presidential elections, personal selling -- not mass advertising -- has tipped the difference for Democrats. But that's not always the case. |
BusinessWeek July 17, 2006 Robert D. Hof |
Who Needs Blockbusters? "Long Tail Why the Future of Business is Selling Less of More" is an insightful look into today's surprising retail and cultural landscape. |