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HBS Working Knowledge
May 21, 2008
John Quelch
Going Negative in Political Advertising Negative ads ask us to vote against someone rather than for someone, an approach that sometimes works in political advertising. mark for My Articles similar articles
Entrepreneur
November 2004
Kim T. Gordon
Sock It to 'Em Can a negative marketing campaign have positive results? Here's what to know before you strike the first blow. mark for My Articles similar articles
Reason
May 2006
Kerry Howley
Soundbite: In Defense of Attack Ads When he was editor in chief of Campaigns and Elections, David Mark watched vicious attack ads take down many aspiring pols. In this interview, Mark talks about how negativity is a distinctly positive feature of U.S. elections. mark for My Articles similar articles
HBS Working Knowledge
January 28, 2015
Dina Gerdeman
Ground Game, Air Wars, and Other Marketing Lessons From Presidential Elections In the last few presidential elections, personal selling -- not mass advertising -- has tipped the difference for Democrats. But that's not always the case. mark for My Articles similar articles
BusinessWeek
July 17, 2006
Robert D. Hof
Who Needs Blockbusters? "Long Tail Why the Future of Business is Selling Less of More" is an insightful look into today's surprising retail and cultural landscape. mark for My Articles similar articles