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BusinessWeek
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Diageo Targets the Home Bartender With more people entertaining at home, liquor giant Diageo aims to make up for losses at bars and restaurants by helping customers do it themselves. |
Fast Company
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Mix Mastery The cult of the cocktail runs amok. Handcrafted cocktails, once a lost art, have resurfaced as absurdist comedy, with top-shelf bartenders -- "cocktail consultants" -- making thousands of dollars a day peddling the likes of the Earl Grey MarTEAni. |
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May 4, 2007
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AskMen.com
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Shaken, not stirred Can't we just enjoy cocktails at Christmas without worrying about the science behind them? Not if the molecular mixologists get their way. Hayley Birch ventures to the bar |
The Motley Fool
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Fast Company
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Swizzle Sticks: The Ultimate Affordable (Not to Mention Adorable) Promo Tools The swizzle stick -- part branding platform, part beverage accessory -- ensures that no cocktail goes unadorned. |
