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Reason
November 2000
Nick Gillespie |
Being Al Gore The "Real" Appeal of The Kiss...   |
Salon.com
October 11, 2000
Alicia Montgomery |
Throwing curveballs at the swing states On the eve of debate No. 2, Bush offers "Big Relief" while Gore peddles tax credits... |
Salon.com
July 28, 2000
Alicia Montgomery |
Bush on the spot The "Yo Quiero Taco Bell" guy, an ex-George editor and others weigh in on one of the GOP front-runner's latest ads. |
Reason
June 2000
Nick Gillespie |
Albert Agonistes What Gore's winning storyline tells us about politicians |
Reason
November 2000
Charles Paul Freund |
The New Presidential Identity Nobody ever accused American presidential politics of suffering from too much dignity, but the 2000 election has been a singularly post-labial affair... |
Salon.com
October 25, 2000
Alicia Montgomery |
Texas video massacre The Democratic National Committee shoots -- and scores -- in an attack on Bush's record. Too little, too late? |
Salon.com
September 6, 2000
Alicia Montgomery |
The Republicans go negative Salon's panel of advertising experts takes a look at a new ad from the Republican National Committee attacking Al Gore. |
Entrepreneur
May 2007
Catherine Seda |
Visual Appeal How to add video to your site. |
Salon.com
September 24, 2002
Andrew Sullivan |
The opportunist Al Gore's bitter and negative speech in San Francisco on Monday contained any number of clashes with his previous positions. |
BusinessWeek
October 16, 2006
Jon Fine |
On TV, It's Politics As Usual As other ad dollars flow to the Web, campaigns keep betting on TV. |
Salon.com
September 6, 2000
Alicia Montgomery |
Democrats return fire A new attack ad that bashes Bush on healthcare has our panel cheering -- and jeering. |
Fast Company
November 2010
Rachel Arndt |
A Guide to Presidential Bestsellers Which U.S. presidents and their wives have written books that reached the bestseller list. |
Fast Company
July 1, 2007
Ellen McGirt |
Al Gore's $100 Million Makeover Not long ago, he was the butt of jokes -- lockbox, earth tones, a post-election beard. Then he dusted off an old slide show and jumped with both feet into the private sector. The untold story of how an epic loser engineered what may be the greatest brand makeover of our time. |
Wired
May 2006
Karen Breslau |
The Ressurection of Al Gore He invented the Internet (sort of). He became President (almost). Now Al Gore has found his true calling: using the power of technology to save the world. |
Reason
November 2000
Virginia Postrel |
Ironic Processing Al Gore is the devil. This line always gets a laugh, but it's not really a joke. I don't mean Gore is literally the Prince of Darkness. I simply mean that he operates according to core principles that work to erode the freedoms of individuals and the progress of the open society... |
The Motley Fool
April 22, 2004
Selena Maranjian |
Magazines: Booming or Faltering? Within the magazine industry, opinions appear divided on whether the business is thriving or just surviving. |
Search Engine Watch
December 14, 2010
Thi Thumasathit |
Ad Group Structure: A How-to Guide for SEMs Building a solid foundation of the right ad group structure is vital to search engine marketing success. Here's how SEMs can greatly improve the success of their search marketing campaigns. |
Salon.com
June 16, 2000
Alicia Montgomery |
The branding of a president What makes you say, "Yes, that's it! That's real, solid Al Gore"? Advertising pundits ponder. |
Entrepreneur
December 2007
Kim T. Gordon |
Simply Irresistible Follow these advertising dos and don'ts to draw customers in. |
Search Engine Watch
January 28, 2011
Ryan Woolley |
How to Execute a Flawless Ad Copy Test in AdWords Ad copy strategies and the steps required to confidently execute the test within Google AdWords. |
PC Magazine
May 1, 2009
Sascha Segan |
We Are All Media Now Al Gore not able to ban media from CTIA wireless trade show. |
Search Engine Watch
June 22, 2009
Ron Jones |
Effective PPC Ad Copy 101, Part 2 We've covered the searcher behavior funnel and tips for writing headlines and descriptions. Now we'll venture beyond the ad copy to discuss methods for testing and fine-tuning your ads to increase performance. |
Entrepreneur
February 2004
Jerry Fisher |
Getting Physical An ad inviting prospects to interact with the publication in which it appears can really grab attention. |
InternetNews
March 13, 2008 |
A New Ad Service For Google: Report Google will introduce a new service that Web publishers can use to manage their online ad sales and serve up ads each time a consumer pulls up a Web page |
Search Engine Watch
March 23, 2011
Melissa Mackey |
A 12-Step Program to Improve Your CTR Before a PPC ad can generate a conversion, it needs to generate a click. If you want to improve your CTR, these steps will help you. |
InternetNews
August 28, 2009 |
Google Opens Ad Platform to Third-Party Networks Outside ad networks approved by Google in coming months will get a crack at the company's AdSense publisher sites. |
AskMen.com
Jeff Stone |
Career Lessons From George W. Bush In Bush's new book, he candidly admits to things he wishes he could do over. By taking action, fostering a competent image and holding onto your principles, you can learn from his reflection on his own mistakes -- and avoid them in your own life. |
PC Magazine
May 2, 2007
Dan Costa |
In 2008, Vote Viral Video! The upcoming election promises to be nasty thanks to the Internet and technology. |
InternetNews
April 10, 2009
Kenneth Corbin |
Online Political Ads Play Catch-Up to Social Media Experts see paid political advertising on the Web as an important niche, but still not much more. |
Salon.com
November 27, 2002
Kerry Lauerman |
"Joined at the Heart" by Al and Tipper Gore Heartwarming tales of unconventional families from Mr. and Mrs. Gore? Sounds like the snooze of the year -- but against all odds their new book is endearing and even inspiring. |
The Motley Fool
March 17, 2004
Brian Gorman |
NY Times' Digital Dominance Q1 earnings will likely disappoint, but its growing digital division is worth keeping up with. |
Search Engine Watch
October 20, 2008
David Szetela |
Measuring a Text Ad's Effectiveness Improving ad text leads to better CTR and quality score, which can help drive your CPC down, and/or let you buy more clicks per dollar. So it has a direct impact on your campaign's ability to increase the number of profitable sales. |
Salon.com
April 17, 2002
David Talbot |
Fight or flight? David Brock's expose of the Republican attack machine shows that Democrats have to get serious about fighting back. And that doesn't mean Al Gore's Florida-style fisticuffs... |
Reason
February 2001
Jesse Walker |
Campaign 2000's Real Civics Lesson How this race busts the four greatest election myths... |
BusinessWeek
August 27, 2009
Jon Fine |
Harry and Louise on Steroids Why issue and advocacy advertising has become such a growth business |
Reason
December 2000
Nick Gillespie |
The AWOL Electorate What we can learn from "vanishing voters": the country's general and substantial lack of interest in who becomes our next president. |
InternetNews
May 21, 2009
Michelle Megna |
Growing Ad Networks Shaking Up Online Ad Spend More online ad dollars are going to ad networks, and the top dog isn't Google or Yahoo. |
Job Journal
December 10, 2006
Rich Heintz |
Job-Search Lessons from the Campaign Trail An election is much like a job search. Political candidates (applicants) go all out to convince voters (employers) that they are the best choice for the job. Here is a landslide of job-hunting lessons from election day. |
Search Engine Watch
March 30, 2010
Jeremy Hull |
The 4 Keys to Writing a Paid Search Masterpiece How to draft effective paid search ad copy in 70 characters or less. |
Search Engine Watch
September 8, 2008
David Szetela |
Killer PPC Ads: The Final Word These simple guidelines will pave the way to pay-per-click nirvana: double-digit click-through-rates. |
Salon.com
August 18, 2000
Jake Tapper |
"Gore is in the right place" Democratic strategist Tad Devine previews Al Gore's nomination speech and defends his candidate, who's been lagging behind George W. Bush in polls. |
Salon.com
January 18, 2003
Suzy Hansen |
Flower power? Antiwar protesters revive the famous "daisy" ad. We assemble our panel of experts and ask them: Do they love it, or do they not? |
Search Engine Watch
June 23, 2008
David Szetela |
Hot, Tiny Ads: Banner Ads for Mobile Screens Mobile content ads have to work especially hard, given their small size. The Content Advertising series winds up with a recap of best practices for designing small ads with big impact. |
Search Engine Watch
November 11, 2010
Mark Drummond |
The 2 Principles of Effective Performance Advertising Creating relevant ads is easy. Making people click on them? Not so much. Here's how to design a good user experience that leads to performance ads that work well. |
Fast Company
November 22, 2011 |
The Birth Of An Idea: Ads To Rebrand Girls Fast Company asked several of the most creative ad agencies in the world to re-brand baby girls. Their mock campaigns recast girls as the No. 1 choice for consumers from China to the U.S. |
Entrepreneur
January 2006
Catherine Seda |
Tangled Web When it comes to your internet marketing campaign, the net is full of potential snags. Emerge unscathed by avoiding these 7 deadly sins. |
Pharmaceutical Executive
February 1, 2007
Chris Saridakis |
Alternative Media: Stop, Click, and Listen Flashier rich-media advertisements add flare and functionality to otherwise static ads. |
InternetNews
November 9, 2007
Kenneth Corbin |
Online Ad Spending Expected to Double by 2011 Even amid economic uncertainties, Internet advertising looks forward to strong growth. |
Search Engine Watch
February 2, 2011
Thi Thumasathit |
The Challenge of Parenting Single-Keyword Ad Groups Managing hundreds or thousands of single-keyword ad groups is a big challenge for SEMs. Here's how advertisers can provide "only-child"-style attention to all of their keywords, customized, highly relevant ad copy, and landing pages scaled across their entire product portfolio. |
Entrepreneur
November 2003
Jerry Fisher |
Pack a Punch Serving up "bursts" of copy with your ads can attract impatient, time-starved readers. |
