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CRM
October 2013
Paul Greenberg |
The Long Tail of Customer Experience How American Girl dolls became much more than child's play.   |
Inc.
March 2005
Nadine Heintz |
Case Study The Problem: Addie Swartz, founder of B*tween Productions, packager of the Beacon Street Girls books and accessories, wants to give girls an alternative to Britney. Expert opinions on how to sell wholesomeness to tweens. |
U.S. CPSC
March 30, 2006 |
Children's Jewelry Sold at American Girl Stores Recalled for Lead Poisoning Hazard The recalled jewelry contains high levels of lead, which is toxic if ingested by young children and can cause adverse health effects. |
Fast Company
April 2010
Kate Rockwood |
Big Breakthroughs in the History of Toys for Girls Barbie was the first. Take a look at other big breakthroughs in the history of toys for girls. |
BusinessWeek
September 18, 2008 |
How Brands Become 'Girl Approved' Money can't buy you love with millennial girls. In fact, scoring brand equity with Gen Y is getting a whole lot harder. |
Fast Company
April 2010
Kate Rockwood |
How Spin Master Mixes Tech and Toys -- And Keeps Mattel Looking Over Its Shoulder How Spin Master Toys created the hit Liv dolls, a thoroughly modern marriage of tech, storytelling, and 21st-century marketing that has industry giant Mattel looking over its shoulder. |
The Motley Fool
June 14, 2004
Alyce Lomax |
Mattel's Operation Barbie The toy maker is trying to build off the strength of its Barbie brand to delve into several other products, including clothing for adult women that could launch this fall. |
BusinessWeek
May 2, 2005
Christopher Palmeri |
Hair-Pulling In The Dollhouse Bratz toys have produced explosive growth for Isaac Larian, founder of toymaker MGA Entertainment Inc. -- and woes for Mattel. |
Salon.com
April 24, 2000
J.B. Orenstein, M.D. |
Tales from the emergency room She was 15 years old and pregnant -- and her mother was 275 pounds of fury. |
Fast Company
November 19, 2011
Nancy Miller |
Louis C.K.: The Next Steve Jobs Will Be A Chick The comedian (and father of two daughters) salutes the feminine future. |
BusinessWeek
May 7, 2007
Christopher Palmeri |
Barbie Goes From Vinyl To Virtual Mattel is betting its online Barbie Girl will hold kids who've outgrown real dolls. |
Salon.com
October 27, 2000
M.G. Lord |
En garde, Princess! For the first time ever, Barbie may have a challenger who can kick her anorexic butt. At least that's what her unauthorized biographer thinks... |
The Motley Fool
October 6, 2004
Rich Duprey |
Barbie Belts One Out Bad financial results, bad press, down-on-its-luck stock. It's a value investor's feeding trough! Yet Mattel signed a record deal and dominates the "Hot Dozen" toy list amid a turnaround. |
The Motley Fool
July 30, 2007
Rick Aristotle Munarriz |
Bratz vs. Barbie, Round 2.0 Forget the big screen. Bratz are coming to the small screen, too. The allure of creating an avatar and mingling in a virtual community is all too real. There are too many competitors, going after a finite number of kids. Investors, take note. |
CIO
June 15, 2004
Thomas Wailgum |
Selling Girl Scouts on Science Women make up 46 percent of the U.S. workforce, but only 22 percent of scientists and engineers, according to the National Science Foundation. The Girl Scouts are working with corporate and government agencies to change that. |
Investment Advisor
February 2007
Olivia Mellan |
Like Mother, Like Daughter The relationship between daughters and mothers tends to be a complex mix of love and hate. The better you understand this, the more productive your work with women financial advisory clients will be. |
BusinessWeek
July 28, 2003
Christopher Palmeri |
To Really Be a Player, Mattel Needs Hotter Toys Mattel is selling toys, not soap or cornflakes. Good brand management goes only so far in a business that caters to children's whims. Like it or not, the key to success is launching innovative products and promoting the heck out of them. If you don't do it, your competitors will. |
Salon.com
July 5, 2000
Stephen Lemons |
Blue Girl's blue period The bluest performance artist around has the paint-and-nipple market cornered. |
The Motley Fool
September 23, 2005
M.D. Mitchell |
American Girl Taunts Barbie Although Barbie will probably never be replaced by another doll, sales of the icon have dwindled over the past few years, leading some to wonder what's going on at Mattel. Is it a good time to buy Mattel before the upcoming holiday season? |
AskMen.com
Ross Bonander |
How To: Win Over Her Parents Every parent wants what's best for their daughter. So let your actions, not just words, represent you. |
Reason
May 2005
Holiday Dmitri |
Barbie's Taiwanese Homecoming A plastic, fantastic tale of globalization: Barbie is revered like a messiah in Taishan, a municipality nine miles southwest of Taipei that the blonde doll transformed from an agricultural village of 5,000 to a manufacturing center nearly the size of Boston. |
Salon.com
March 29, 2001
Amy Benfer |
Mommy's little monster When good girls grow up to be bad girls, their mothers indulge in maternal hysteria. The lucky moms then get book contracts... |
BusinessWeek
September 15, 2009
Christopher Palmeri |
Spin Master Goes Up Against Barbie With its Liv line of dolls, the company brings its cool-toy bravado to the notoriously tough girls' market. |
ifeminists
November 4, 2003
Katie Allison Granju |
Feminism's Fourth Wave Women are doing nearly everything men do, but... The environment in which my daughter is growing into adulthood is one in which she sees few, if any restrictions on what is possible for her. Her American girlhood is very different from the one in which I came of age only a few decades ago. |
U.S. CPSC
November 21, 2002 |
Disney Store Recalls Monsters, Inc. Character Plush Dolls The recalled 12- inch doll is a blue monster named Sulley that is holding a 6-inch girl doll, named Boo. Both are characters in the 2001 animated film, Monsters, Inc. The Boo doll's hair has ponytail holders that could detach, posing a choking hazard for young children. |
The Motley Fool
September 29, 2004
Bill Mann |
Why Disney Is Destroying Barbie Blond bombshell Barbie has never had competition for little girls' attention like the Disney Princesses. |
Smithsonian
February 2007
Katy June-Friesen |
The Real Dreamgirls How girl groups changed American music. |
Fast Company
KC Ifeanyi |
You've Seen "Boyhood"--Now It's Time For The Must-Watch "Girlhood" French writer and director Celine Sciamma's new powerhouse film Girlhood is in no way riffing off of Richard Linklater's Oscar-nominated, 12-year saga Boyhood -- and it's not simply a difference in gender. |
The Motley Fool
October 28, 2005
M.D. Mitchell |
Mattel: So Cheap, It's Scary With the toy maker's stock near five-year lows, is it finally time to buy? |
The Motley Fool
April 27, 2007
Rick Aristotle Munarriz |
Come On Barbie, Let's Go Party Investors, for the girls who aren't old enough for News Corp.'s MySpace (and the parents who want to keep it that way), Mattel has a shot to cultivate a new online audience and get Barbie back on the map with the launch of BarbieGirls.com. |
AskMen.com
Chris Illuminati |
How To: Evaluate Your Daughter's Date It's the day you've been preparing for -- and dreading -- for years. Your daughter, your baby girl, your little princess, is now of the dating age. |
The Motley Fool
July 19, 2007
Rick Aristotle Munarriz |
Barbie Girls Aren't Plastic Barbie dolls may not be selling, but BarbieGirls.com is. |
ifeminists
November 19, 2002
Tresa McBee |
Girls will be boys In our quest for gender neutrality, no one likes to talk about this much, but there's something about the thrill of the chase, the back-and-forth, that dance, where, ultimately, the girl is in control. |
Fast Company
Lindsay LaVine |
Lessons From Inside The $800 Million Girl Scout Cookie Selling Empire For 97 years, Girl Scouts across America have participated in the cookie sales program, which has raised nearly $800 million each of the last two years. Getting your Thin Mint fix should also make you feel good about the future of women in leadership roles. |
The Motley Fool
September 16, 2008
Rich Duprey |
Bratz Pout Over Mattel Settlement The battle over Bratz has been something of a Pyrrhic victory for Mattel. While the jurors in the trial sided with the toymaker, the damage done to its own iconic Barbie brand has been substantial. |
The Motley Fool
August 27, 2008
Rick Aristotle Munarriz |
Barbie 1, Bratz 0 A federal court jury is awarding Mattel $100 million in its long-standing case against MGA Entertainment over the Bratz doll line. |
Reason
August 2002
Charles Paul Freund |
Dolled Up Authoritarian regimes play make-believe with Iran's new "national doll." |
Salon.com
June 29, 2000
Sridhar Pappu |
Deranged marriage When the match didn't take, I wound up with Merle Haggard. |
