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Inc.
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It Only Looks Easy He's the cool boss, the take-a-year-off-to-snowboard guy, the company owner who leads by doing only what he loves. But he's also an intense and talented businessman-which is the real story of why Jake Burton of Burton Snowboards utterly dominates a $400 million industry.   |
Inc.
March 2006
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Downhill All the Way How Jake Burton went from teen snowboarder to snowboarding mogul. |
CRM
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Virtual Receptionists Work for Virtual Law Firm Ruby Receptionists answers Burton Law's calls from miles away. |
Inc.
December 2005
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Things I Can't Live Without: Josh Reid Here are items Josh Reid, co-founder of Rome Snowboard Design Syndicate, an up-and-coming snowboard maker cannot live without. |
Outside
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Justin Nyberg |
Going Down in History A new documentary takes on the snowboarding revolution and launches one of its own |
Fast Company
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Rekha Balu |
Listen Up! You can't learn what your customers want if you don't know how to listen to them. And listening smart is harder than it sounds. Here's our crank-up-the-volume guide to building a listening organization. |
Wired
November 2001
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Powder to the People Hybrid skate-snowboards, hydraulic-shock bindings, and 21 other reasons to love the cool economy... |
Fast Company
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Shaun White's Business is Red Hot His creativity and authenticity kill in the $150 billion youth market. |
InternetNews
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Bluetooth on The Slopes Motorola and Burton Snowboards team up on high-end outerwear with Bluetooth connectivity. |
