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The Motley Fool May 8, 2006 Tom Taulli	24/7 Real Media: Advertiser's Best Friend The global surge in online advertising means big demand for online ad agencies, like 24/7 Real Media. Investors, take note.
The Motley Fool March 3, 2006 Tom Taulli	24/7 Real Media -- Everywhere As ad dollars aggressively move online, 24/7 Real Media is there to benefit. Investors, take note.
The Motley Fool March 6, 2007 Tom Taulli	24/7 Still a Real Deal Even in hot markets, a stock can fall out of favor. Investors should focus more on 24/7's commitment to building a platform that should benefit from Asia's growth markets and online video's emerging prominence.
The Motley Fool May 14, 2007 Tom Taulli	The Numbers Align for 24/7 Real Media Deal making in the online ad sector may boost the 24/7 Real Media's revenues. Investors, take note.
The Motley Fool July 18, 2007 Rick Aristotle Munarriz	Yahoo! Is Google in Slow Motion Another lackluster quarter at Yahoo!. The company is also lowering its second-half guidance, looking for 11% top-line growth for the third quarter as well as for all of 2007.
The Motley Fool July 18, 2008 Alyce Lomax	Google Not Feeling So Lucky Investors realize that Big G might not be bulletproof after all.
InternetNews April 3, 2008	Google to Sell DoubleClick's Search Marketing Unit Google to offload division of recently acquired marketing firm.
InternetNews July 30, 2009	Facebook, Twitter Leading to Web Video Boom New figures from Pew highlight surging popularity of online video, views doubled since 2006.
Search Engine Watch January 29, 2009 Cameron Jonsson	What's a Yahoo Advertiser to Do? The notion that Yahoo wants to help its advertisers is comforting, but the way that they are going about it is questionable. It's clear that the beneficiaries of Yahoo's new "automated optimization" strategy are not the advertisers...but a small change in the program could make it work for everyone.
The Motley Fool September 30, 2010 Travis Hoium	There's Still Value in ValueClick Strong cash flow and low valuation give ValueClick room to rise.
Search Engine Watch March 26, 2009 David Szetela	PPC Content Advertising: The Latest Tips and Best Practices Great progress has been made over the last year in the capabilities of the search engines' contextual advertising offerings. Many advertisers could be tapping into a source of clicks where there's less competition and lower click prices.
The Motley Fool March 29, 2006 Rick Aristotle Munarriz	MSN Clicks Closer MSN.com inches toward a public launch of its paid search product. The world's largest software company has some intriguing revenue streams worth paddling these days. Let's hope that the company doesn't leave its shareholders up the creek.
The Motley Fool April 30, 2007 Rick Aristotle Munarriz	Yahoo! Makes the Right Decision Yahoo! buys an online ad exchange to boost its visibility. Yahoo! shareholders don't need their company to overtake Google to win. Investors, take note.
The Motley Fool May 17, 2007 Rick Aristotle Munarriz	Microsoft Outbid Again The online-advertising specialist 24/7 Real Media goes to WPP Group, not Mr. Softy. It'll be fine, Microsoft shareholders. There are other fish in the sea.
InternetNews June 22, 2009 Michelle Megna	Yahoo, Google Rev Up New Ad Products Search companies roll out new advertising platforms as the online ad industry malaise continues.
The Motley Fool February 17, 2005 Tom Taulli	aQuantive Gets M&A Magic The surge in online advertising, which is boosting the performance of companies like Google, is certainly benefiting aQuantive. With its stock price starting to move, aQuantive may be ready to get even more deals done.
The Motley Fool May 31, 2006 Tom Taulli	$3.9 Billion and Still Clicking Online advertising is booming. Who's benefiting the most? It's something investors ought to know. Here's a look.
Entrepreneur June 2006 Catherine Seda	Keyword to the Wise Pay-per-click advertising can bring a stampede of shoppers to your site, but make sure your keyword performance is profitable.
The Motley Fool July 18, 2005 Rick Aristotle Munarriz	Will Google Sneeze? Google's flagship product AdWords is about to go in for a radical makeover. Investors should pay attention.
The Motley Fool October 30, 2007 Rick Aristotle Munarriz	Microsoft Must Kill Google, Now Microsoft's costly stake in Facebook may prove to be a bargain if it succeeds in strengthening Microsoft while weakening Google
Search Engine Watch May 14, 2008 Kevin Ryan	Google's Superiority Complex In the end, is Google's search advertising system better than Yahoo's, or are they just monetizing better? It sounds like a little bit of both, but we shouldn't count Yahoo out.
InternetNews August 22, 2007 Susan Kuchinskas	Microsoft's New Agency Look Executives say, the purchase of aQuantive is designed to turn part of Microsoft into possibly the world's largest media company.
The Motley Fool May 11, 2006 Anders Bylund	WebSideStory Feeling Pretty The tiny Web traffic analyzer is signing up new clients like nobody's business, despite direct competition with focused operations like aQuantive as well as with divisions of some positively huge companies. Investors, take note.
Search Engine Watch May 29, 2008 Erik Qualman	Microsoft Search CashBack: Stealing from Google? Microsoft announced it will give cash back to people who use Live Search and subsequently click-through and make a purchase. Don't look now, but the Live Search CashBack program just might steal that cash (in the form of market share) back from Google.
InternetNews March 18, 2009 Alex Goldman	Web Ad Firms Bet on Phones Getting More PC-Like Smartphones are becoming "smarter" all the time. But does that mean profits ahead for online ad sellers and content owners?
The Motley Fool August 4, 2006 Anders Bylund	Gee, Officer Krupke, That's a Lot of Stock Options! WebSideStory reports much lower earnings -- if you include stock-based compensation. Investors, this is still a growth story with plenty of opportunity ahead. And you can buy it at value prices right now.
HBS Working Knowledge August 12, 2008 Benjamin G. Edelman	Google-Yahoo Ad Deal is Bad for Online Advertising A proposed advertising deal between Internet competitors Google and Yahoo would reduce competitiveness in the Internet advertising market, likely resulting in higher advertising rates.
InternetNews March 11, 2008 Kenneth Corbin	EU Approval Paves Way For Google-DoubleClick Ad Blitz After several months of intense review, the European Commission has cleared Google's $3.1 billion acquisition of online ad server DoubleClick.
InternetNews March 16, 2005 Susan Kuchinskas	MSN Takes First Step Toward Native Ad Platform MSN's adCenter online advertising platform could eliminate revenue share with archrival Yahoo.
Search Engine Watch October 27, 2008 David Szetela	Those Mysterious Quality Scores: Fundamentally Simple If you're aware of quality scores at all, you may have a vague notion that the search engines "grade" the "goodness" of your PPC campaigns
The Motley Fool May 9, 2006 Tom Taulli	ValueClick-aQuantive Double Whammy While a merger of ValueClick and aQuantive makes sense on paper, they may have realized that making it work is too risky. What does it mean for investors?
HBS Working Knowledge September 17, 2007 Julia Hanna	Broadband: Remaking the Advertising Industry Broadband technology is becoming more important to advertisers because of its ability to move the consumer closer to a transaction decision and to deliver clearly segmented audiences.
InternetNews April 30, 2007 Michael Hickins	Yahoo Takes Control of Right Media Yahoo announced its intention to acquire the remaining 80 percent of Right Media it didn't already own for approximately $680 million in cash and stock.
InternetNews October 7, 2005 Susan Kuchinskas	MSN Opens U.S. adCenter Pilot MSN's new pay-per-click ad platform is designed to let advertisers take advantage of the audience information MSN gleans from its users across the network in order to better target keyword ads.
The Motley Fool March 12, 2008 Rick Aristotle Munarriz	Google Can DoubleClick, Not Double Quick Regulators in Europe finally open the door for Google to acquire display advertising giant DoubleClick.
Search Engine Watch September 25, 2006 Catherine Seda	Compare & Contrast: Search Ad Program Strategies Google, Microsoft and Yahoo's pay-per-click (PPC) programs are similar, but each have unique features that require different campaign tactics to use effectively. How do you get the maximum advantage from each program?
InternetNews August 23, 2007 Stuart J. Johnston	Microsoft to Beta Test Content Ads Microsoft next week will begin beta testing a new advertising offering for its online properties - keyword ads on content pages.
Search Engine Watch November 19, 2009 Jason Tabeling	Identify New Paid Search Opportunities Search distribution relationships impact your paid search campaigns. Here's how you can use this information to alter your results.
InternetNews February 15, 2006 David Miller	Search Engines Here to Convert You A new study reveals demographic differences among users making purchases at different search engines.
InternetNews October 7, 2008 Kenneth Corbin	Search Ads: Chilly Economy's Silver Lining? Analyst cuts projections for online ad spending, but search marketers say their segment is holding strong. Is Google-Yahoo the greater concern?
InternetNews July 26, 2007 Nicholas Carlson	Microsoft Adds Its Own Ad Exchange Microsoft announced it bought advertising exchange platform company AdECN, adding to its growing portfolio of online advertising businesses.
InternetNews January 29, 2004 Janis Mara	DoubleClick Beats Predictions, Raises 2004 Guidance The online ad technology provider appears to have recovered from the dot-com bust.
The Motley Fool December 14, 2006 Rick Aristotle Munarriz	Yahoo! Gives and Takes Overseas Yahoo! scores in New Zealand after missing a shot in South Korea. Investors, the dot-com heavies are sowing the seeds of future growth wherever there is fertile soil. Hopefully, it will be a harvest worth waiting for.
The Motley Fool August 23, 2006 Rick Aristotle Munarriz	Google Uses the Salesforce The hosted software upstart grows its service offerings, thanks to Google AdWords.
The Motley Fool February 3, 2006 Tom Taulli	Scripps Getting Some Dot-Com Magic Scripps had a strong quarter, but investors are lukewarm on traditional media companies.
InternetNews April 4, 2007 Nicholas Carlson	DoubleClick's One-Stop Ad Shop Digital ad gatekeeper DoubleClick plans to open an online exchange for publishers and advertisers that'll make it as easy to sell online ads as it is to sell goods on eBay.
InternetNews November 13, 2007 Kenneth Corbin	It's Not Your Father's Ad Industry IBM study predicts the rise of interactive advertising to stand the industry on its head.
The Motley Fool August 18, 2005 Rick Aristotle Munarriz	Google's Altered Ante A the new bid pricing strategy improves click-through rates and results in better leads, all three parties -- Google shareholders, AdWords customers, and AdSense publishers -- will be cheering the shift.
Search Engine Watch March 24, 2011 Adaline Lau	If Yahoo Exits Japan, How Will it Impact Search Marketers? Assessing whether business will go on as usual for marketers and users.
The Motley Fool July 15, 2009 Anders Bylund	Google Earnings 101 Google reports earnings Thursday night. It's time to bone up on what makes this giant tick.