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InternetNews
September 6, 2007
David Needle |
What Is Web 2.0's Magic Metric? How effective are ads in the emerging web 2.0 era?   |
CRM
August 27, 2003 |
3 Ways to Capitalize on CRM Auto manufacturers and dealers embracing CRM still face significant obstacles. |
InternetNews
October 2, 2009 |
Study: Hate the Metric, Not the Display Ad The number of online people who click on display ads is down 50 percent in what could signal the end of the click-through metric. |
Search Engine Watch
February 28, 2007
Greg Jarboe |
Autobytel Hopes to Usher in Second Phase of Automobile Search New vertical search site MyRide.com will help consumers find automotive info and provide marketing opportunities for the automotive industry. |
InternetNews
February 9, 2010 |
Yahoo Tops Display Ad Sector in 2009 Online metrics firm comScore looks back at the digital highlights of 2009, noting Yahoo's hegemony in the display space, and the continued rise of Facebook in the social networking arena. |
CRM
March 1, 2008
Jessica Tsai |
Market Focus: Automotive -- Detroit: Driven to Distraction Facing fierce competition from imports and a weakening economy, the automotive industry targets long-term customer satisfaction. |
Search Engine Watch
February 4, 2011
Kaley Dobson |
Will a New Tier of Search Advertising Providers Emerge? Google and Microsoft will dominate paid search in 2011, but we'll see a new category of search providers differentiate themselves from the rest of the ad networks and become trusted partners for those marketers looking to expand their reach. |
Search Engine Watch
November 13, 2009
Marc Poirier |
A Closer Look at the Second Tier Ecosystem Need help marketing a general interest product or service? Here's why you should consider giving second tier ad networks a second chance. |
InternetNews
June 18, 2009
Michelle Megna |
Who's Really Winning the Search Race? While Google continues to dominate in search market share and volume, social media sites are the only properties showing positive growth, according to comScore's numbers comparing May to April. |
InternetNews
July 29, 2010 |
Yahoo Touts Revised Web Traffic Stats Looking to set the record straight, Yahoo highlights an irregularity in online metrics firm comScore that shortchanged its site traffic. Meanwhile, Google snags a search deal in Japan. |
The Motley Fool
November 2, 2007
Tom Taulli |
comScore's Cash Call Firms purchasing advertising space on the Web need accurate ways to measure traffic and online behavior. That's the service provided by comScore, whose stock price has spiked 90% since its IPO in late June. Investors, take note. |
InternetNews
May 15, 2009
David Needle |
Google Edges Up in Search The big get bigger in the latest comScore stats, while Facebook also gets some good news. |
CRM
September 2011
Geoffrey Hamelin |
Consumers Power Transformational Marketing Engaging customers in personalized dialogue replaces pushing messages through mass media. Better access to data is empowering consumers, who share that information over social media. |
Inc.
January 2006
Donna Fenn |
(Re)born to Be Wild It's not enough that Mike Schwartz turned a $1.3-million "hardly" dealership into a $53 million-a-year phenomenon. He's set his sights on having the best Harley dealership in the world. |
