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BusinessWeek
June 22, 2011
Felix Gillette |
The Rise and Inglorious Fall of Myspace Myspace once promised to redefine music, politics, dating, and pop culture. Rupert Murdoch fell in love with it. Then everything fell apart.   |
Wired
July 2006
Spencer Reiss |
His Space Twilight of the media moguls? Not for this guy. With the $580 million purchase of MySpace, News Corp. chief Rupert Murdoch is betting he can transform a free social network into a colossal marketing machine. |
Fast Company
September 2008
Ellen McGirt |
What's New at MySpace With Facebook surging, co-founders Chris DeWolfe and Tom Anderson have gone back to their roots -- music, pop culture, and a proven cash-flow ad model -- to spur a next phase of growth. Will that be enough for boss Rupert Murdoch? |
BusinessWeek
December 12, 2005
Jessi Hempel |
The MySpace Generation The MySpace generation live online. They buy online. They play online. Their power is growing. |
InternetNews
February 3, 2006
Catherine Pickavet |
Balancing The Business of MySpace Are social networking sites like MySpace in need of more supervision? |
HBS Working Knowledge
August 16, 2006
Sean Silverthorne |
Is MySpace.com Your Space? Given the backlash, is MySpace a safe bet for advertisers? |
Wired
November 2005
Jeff Howe |
The Hit Factory How MySpace has become the MTV for the Net generation. |
InternetNews
August 11, 2006
Nicholas Carlson |
Google Deal Bails Out MySpace With Google on board, can MySpace's advertising revenues finally rise with the tide? |
The Motley Fool
April 27, 2006
Stephen Ellis |
Is Facebook Worth $2 Billion? Social networking is hot, but not hot enough to justify a price tag this high. These companies need to sustain hearty growth if they're to maintain their current valuations. Buyer beware. |
Searcher
August 2007
Mike Reid |
Online Social Networks, Virtual Communities, Enterprises, and Information Professionals - Part 1. Past and Present If information professionals embrace the burgeoning field of online social networking and virtual community building for their organizations, they will be in a unique position to bring order to chaos. |
The Motley Fool
January 11, 2006
Alyce Lomax |
Murdoch Magnifies MySpace News Corp.'s head honcho outlines some major initiatives for its hot new property MySpace.com, with plans to keep users on the site longer, thus increasing the value of its online ads. Investors, take note. |
BusinessWeek
June 13, 2005
Steve Rosenbush |
Hey, Come To This Site Often? MySpace's networking portal has a cool factor MSN and Yahoo! can't match. |
The Motley Fool
April 20, 2007
Rick Aristotle Munarriz |
Social Networking Diggs Deeper MySpace starts spreading the news, the community-driven way. The portal's transformation from a rave-hopping fiend into a crack reporter is an extreme makeover, but it's also perfectly logical. |
The Motley Fool
April 11, 2006
Alyce Lomax |
News Corp. Plays It Safe Will an ad campaign focused on Internet safety for teens save MySpace from bad PR? Given the here-today, gone-tomorrow elements of social networking, it's likely not going to be an easy tightrope to walk. |
Inc.
June 2007
Max Chafkin |
How to Kill a Great Idea! Jonathan Abrams created the first online social network and enlisted Silicon Valley's best and brightest to run it. Yet Friendster flamed out spectacularly. What went wrong? |
InternetNews
December 20, 2006
Nicholas Carlson |
How Social Networks Became Useful Think social networks hit it big this year because of meeting a litany of people online? Think again. |
BusinessWeek
November 5, 2007
Ante, Grover & Green |
In Search of MyProfits The pressure is on for Murdoch to turn MySpace into a cash machine. |
InternetNews
October 13, 2008 |
MySpace Tries Democracy in Ad Test Social network's 'HyperTargeting Technology' is now available in a widespread beta test. |
Searcher
May 2007
Stephanie C. Ardito |
Social Networking and Video Web Sites: MySpace and YouTube Meet the Copyright Cops The author thinks the media giants will eventually calm down and learn to work with social networking and video Web sites. Otherwise, these outlets risk losing their substantial customer base, not to mention access to revolutionary marketing strategies and technologies. |
IEEE Spectrum
January 2011
Ariel Bleicher |
Social Networking: Friended Bandwidth, digital cameras, and a hunger for connectedness have created a virtual dinner party |
The Motley Fool
June 14, 2006
Rick Aristotle Munarriz |
Thanks for the Ad, MySpace News Corp.'s leading social networking site has its eyes on the search engine marketing prize. |
The Motley Fool
August 15, 2007
Jeremy MacNealy |
Fool on Call: MySpace Ramps Up In its fourth-quarter conference call News Corp. addressed the continued success of MySpace, the social-networking site that is turning personal profiles into big corporate profits. |
BusinessWeek
April 9, 2007
Ronald Grover |
Cold Cash From A Hot Site Can MySpace pull in revenue fast enough for Rupert Murdoch? |
InternetNews
July 14, 2006
Nicholas Carlson |
Is There Money in MySpace? It's official. MySpace is the most popular stop for members having lots of time on their hands. But who cares that the social-networking behemoth is so popular if it isn't making any money? |
Inc.
October 2007 |
Web 2.0 and Advertising Should your company have a MySpace page? Plus, what to do when your ad campaign bombs. |
InternetNews
October 2, 2008
Sean Gallagher |
Doubts Loom Over MySpace Music Strategy How much headway can even MySpace make against an entrenched iTunes? |
InternetNews
October 12, 2005
Susan Kuchinskas |
Cooking Up Social Media Yahoo's Berkeley lab is working on tools to enable personal content creation and contextual search -- and to beat Google in the media game. |
HBS Working Knowledge
September 17, 2007
Julia Hanna |
Broadband: Remaking the Advertising Industry Broadband technology is becoming more important to advertisers because of its ability to move the consumer closer to a transaction decision and to deliver clearly segmented audiences. |
The Motley Fool
June 29, 2006
Alyce Lomax |
Microsoft's Wide-Open Spaces As rivals' blog services add social networks, should MySpace worry? |
Inc.
October 2007
Dalia Fahmy |
55-Alive! Wants to Be MySpace for the Baby Boomer Set. Can 55-Alive! raise $250,000 to expand content and to hire someone who can help with ad sales? Here's what investors think. |
CRM
February 2007
Jessica Sebor |
Mercurial Marketing Social networking sites have bloomed in the past year or so, but just how valuable are they to marketers and how can that value be leveraged? |
The Motley Fool
June 14, 2007
Steven Mallas |
MySpace's Quick Connection in China MySpace China gives users the power of instant messaging. |
Fast Company
April 1, 2007
Yuval Rosenberg |
Building a New Nest Smart companies are launching niche online communities -- and getting out of the way. |
InternetNews
September 2, 2009 |
Social Networks Dominate in Online Display Ads Social media giants MySpace and Facebook command a fifth of all online display ads seen by Web users, according to a new study. |
InternetNews
August 22, 2006
Nicholas Carlson |
Friendster's VC Hopes Rest on Patent Wishes Social network Friendster got some venture capital, but the figure doesn't hold up to other deals. |
The Motley Fool
June 20, 2007
Rick Aristotle Munarriz |
Deny the Friend Request, Yahoo! Yahoo! shouldn't overpay for MySpace. Yahoo! is in a tough spot. Investors saw through the featherweight executive shakeup. The stock popped at the open, but closed lower. |
