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BusinessWeek
April 2, 2007
Jon Fine |
Mobile Broadcasting: Manana Ad placement on cell-phone TV remains a problem, and the technology isn't there yet.   |
InternetNews
December 31, 2007
Kenneth Corbin |
Online Advertising's Great Digital Race Are there any corners of the online world left for advertisers to plant a flag? |
InternetNews
February 15, 2008 |
Wireless Ads Take Baby Steps to Reach Consumers Privacy an issue as advertisers target handsets. |
BusinessWeek
April 3, 2006
David Kiley |
Call It A Sell Phone Cell-phone users may balk at receiving video and advertising on their handsets, but advertisers are ready to spend. |
InternetNews
May 3, 2007
Clint Boulton |
Microsoft Takes ScreenTonic For Mobile Advertising Microsoft jumped into the mobile advertising pool by agreeing to purchase ScreenTonic SA for an undisclosed sum. |
InternetNews
March 4, 2008
David Needle |
Mobile Users Can't Escape The Ads Nielsen reports some 58 million mobile subscribers have seen ads on their phones. |
BusinessWeek
November 21, 2005
Kiley & Lowry |
The End Of TV (As You Know It) In an era of on-demand entertainment, Big Media is eager to give viewers the content they want. But who will pay for it? |
Inc.
February 2008
Buchanan, Chafkin & McCarthy |
Mobile Phones: A Pocketful of Marketing More information will become available to marketers as phones are used more like little PCs, creating opportunities for highly targeted ads and other marketing breakthroughs. |
Fast Company
May 2008
Cora Daniels |
The Cell Sell Mobile advertising -- expected to rise tenfold by 2011, to $14 billion -- is getting more and more creative. |
BusinessWeek
October 8, 2007
Roger O. Crockett |
Will A Google Phone Change The Game? Mobile biggies are quaking at the idea of competition from a free, ad-based service. |
BusinessWeek
May 14, 2009
Jon Fine |
Where Are Advertisers? At the Movies Those on-screen ads before the movie bring in big bucks for National Cinemedia and other movie-ad sellers |
InternetNews
October 7, 2008
David Needle |
Investing in Mobile's Future In the wireless realm, relevant content is king, experts say. Or at least, it will be as devices improve and models become clarified. |
InternetNews
September 24, 2007
Nicholas Carlson |
Fox Interactive Sets Its Sites Free Thanks to advertisers, mobile users hitting sites such as IGN, FOXSports, AskMen, RottenTomatoes.com and that social network MySpace will be able to do so for free. |
InternetNews
November 30, 2005
Tim Gray |
Firm Forecasts Online Ad Boom Internet video advertising spending is expected to nearly triple over the next two years, spurred on by increased broadband use throughout the United States, and encouraged by recent content deals with big media companies, according to a new survey. |
PC Magazine
February 16, 2005
Sebastian Rupley |
Coming to a Phone Near You Big plans are in the works to deliver TV on cell phones. |
BusinessWeek
April 24, 2006
Burt Helm |
Bet You Can t TiVo Past This Companies aren't just pitching their wares on shows, they're producing them. |
The Motley Fool
February 28, 2006
Tim Beyers |
Murdoch Goes Mobile News Corp. plans to spin off a new business for mobile content. For investors, that means it's time to start thinking about how the flood of mobile content will create both threats and opportunities. |
InternetNews
March 27, 2007
Clint Boulton |
Yahoo Cranks Up Mobile Ad Push Yahoo today launched Yahoo Mobile Publisher Services to take advantage of the potential multi-billion-dollar market for delivering content over mobile phones. |
InternetNews
December 10, 2007
Kenneth Corbin |
Microsoft Mulls Modest Mobile-Ad Moves Microsoft said today that it is entering the mobile ad arena, following competitors like Google into one of the fastest-growing sectors of the Internet economy. |
Search Engine Watch
March 29, 2007 |
Is This the Year for Mobile Search? Each year for the past three years, mobile search has been predicted to break out. It hasn't yet, but there are signs that 2007 could be the year those predictions finally come true. |
The Motley Fool
February 28, 2007
Alyce Lomax |
AOL's Mobile Potential Can Time Warner's AOL make a go of mobile marketing? Rumors of a potential acquisition suggest it plans to try. Investors, take note. |
InternetNews
June 7, 2007 |
M(3) is For More Mobile Measurement Nielsen Wireless is expected to measure how many people use content services, such as mobile Internet and mobile video, and what impact this has on established media behavior. |
InternetNews
July 1, 2005
Susan Kuchinskas |
Mobile Video: The Last Eyeballs The business of television programming on mobile phones is growing. The delivery model will eventually become like network TV is today, with content channels sending their signals to a variety of cell providers. |
Home Toys
October 2005
Yuanzhe (Michael) Cai |
Look Ma! My Cell Phone Kills Mosquitoes Cell phones are no longer just tools for making phone calls. Phone makers have been busy developing new models that include advanced entertainment and information features. |
BusinessWeek
October 29, 2009
Helm & Grover |
Don't Touch That Dial Networks are creating ads -- with their stars and sets -- to keep viewers tuned in. |
Entrepreneur
March 2007
Amanda C. Kooser |
Community Service Now you can take your ads to specific communities of mobile phone users. |
BusinessWeek
April 23, 2007
Catherine Holahan |
The Sell-Phone Revolution Stay tuned for a message from your cell phone, which seems to know an awful lot about you. |
The Motley Fool
December 21, 2006
Steven Mallas |
MTV Wants Mobility MTV solidifies its strategy for mobile content. Investors, take note. |
The Motley Fool
June 25, 2007
Anders Bylund |
"Live +3" Is the New Currency TV advertising is changing, and the networks had better keep up. Fortunately, they're trying to. |
The Motley Fool
December 12, 2005
Alyce Lomax |
Sprint Makes a Run for Movies The mobile phone provider rushes into video with an offering that sounds less than compelling. With Apple already offering the right content for what seems like the right price, it currently seems questionable that Sprint could assume the top spot in digital content. |
InternetNews
May 15, 2007
Nicholas Carlson |
AOL Takes Third Screen to Mobile Ad Party AOL announced the acquisition of Third Screen Media, a mobile-advertising network and mobile ad-serving and management-platform provider. |
InternetNews
December 26, 2006
Ed Sutherland |
Cell Phones Get Ready For Prime Time Cell phone carriers are planning initial forays into the potentially lucrative minefield that is mobile advertising. |
Search Engine Watch
October 23, 2007
Greg Jarboe |
Will the Revolution in Mobile Search be Televised? CBS Mobile is teaming up with Medio Systems to add mobile search capabilities and search advertising opportunities to CBS Mobile sites. |
InternetNews
September 26, 2005
Susan Kuchinskas |
Who Will Control Mobile Entertainment? The battle between content creators and mobile operators could be drawing to a close. |
BusinessWeek
May 23, 2005
Ronald Grover |
Mad Ave Is Starry-Eyed Over Net Video The pictures are fuzzy and the sound can be iffy, but online ads that meld TV with the Web are grabbing more of the action. Advertisers view online video as a laboratory for new ways to connect with customers. |
The Motley Fool
May 15, 2007
Rick Aristotle Munarriz |
AOL's Third Act Time Warner's online arm aims for a bigger role in mobile advertising. |
InternetNews
April 5, 2006
Nicholas Carlson |
An Action Engine For Mobile Content By partnering with MSNBC.com, Action Engine hopes that delivering free, ad-supported content such as articles, pictures and video will convince consumers to look at their mobile phones as a more extensive source for news, entertainment and sports. |
InternetNews
November 13, 2007
Kenneth Corbin |
It's Not Your Father's Ad Industry IBM study predicts the rise of interactive advertising to stand the industry on its head. |
The Motley Fool
March 29, 2007
Alyce Lomax |
Mobile Wars Move Onward Mobile strategies percolate at Yahoo!, Google, and Microsoft. When the dust settles, it will be interesting to see whether Google might deliver too little too late this time around, and whether its rivals that tend to get a little less investor adulation might win the day. |
InternetNews
January 8, 2007
Ed Sutherland |
Verizon's Video Alert Mobile carriers Verizon and Cingular unveiled two video services that the iPod and YouTube crowds might help along. |
BusinessWeek
July 25, 2005
Jon Fine |
The "Mystical Hold" of TV Broadcast TV keeps losing audience, but the hold on its share of the ad pie still bests other big-media competitors. And there's at least one good reason why -- scarcity. |
BusinessWeek
January 16, 2006
David Kiley |
Television: Counting The Eyeballs In the TiVo Age, Madison Ave is turning to services that explain which ads work. |
HBS Working Knowledge
February 28, 2005
Steve Wunker |
Cell Phone Ads that Consumers Love Cell spam? No one wants the bother. But London-based Flytxt has convinced users to give personal information in exchange for direct marketing pitches to their phones. A Strategy & Innovation case study. |
CRM
May 2008
Jessica Tsai |
The Moving Target Mobile phones have been around for decades -- but the ability to market to mobile-phone users is relatively new. No wonder marketers are still struggling to get it right. |
InternetNews
January 9, 2006
Tim Gray |
Not The First Time For Virgin Virgin Mobile said it would extend its existing relationship to provide Virgin Mobile users with access to music and entertainment programming from both MTV and Comedy Central. |
PC World
August 2006
Dan Tynan |
Dial-a-Deal: Finding Bargains by Phone Can your cell phone save you from the tyranny of paying retail prices? Mobile search sites leave much to be desired, but good deals can be had if you shop carefully. |
The Motley Fool
January 7, 2008
Tim Beyers |
Watch Your Back, Mr. Mac Microsoft's goal is to get between users and interactive experiences wherever they occur and, in doing so, dominate the next digital decade as it did the first. |
BusinessWeek
August 1, 2005
Berner & Kiley |
Global Brands The companies that best built their brand images, and made them stick. |
CIO
November 1, 2001
Christopher Lindquist |
Developer Doings Given the fact that there are more mobile phones than any other wireless device on the planet, it would be easy to assume that wireless app developers would be eagerly targeting the biggest market and excluding others. But a recent study indicates that isn't necessarily the case... |
InternetNews
January 18, 2008
Kenneth Corbin |
Yahoo, T-Mobile Team on Wireless Advertising in U.K. With an exclusive ad agreement with T-Mobile in the U.K., Yahoo continues its mobile push. Will the U.S. be next? |
