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Fast Company
October 2004
Alan Deutschman |
The Gonzo Way of Branding Billionaire Richard Branson has thrived by breaking the rules. Now he's tackling his greatest challenge, setting his sights on the United States and a new airline. He's testing himself and the limits of the Virgin brand.   |
BusinessWeek
March 8, 2004
Capell & Zellner |
Richard Branson's Next Big Adventure He has no qualms about jumping into the tough airline market in the U.S. |
BusinessWeek
December 22, 2003
Gerry Khermouch |
Richard Branson: Winning Virgin Territory If anyone can make a prepaid phone plan seem cool, it's Richard Branson. As part of his assault on the fastest-growing segment of the wireless business, the brash chief executive of Virgin Group Ltd. is employing the same full-frontal sales tactics he brought to music, air travel, and vacation resorts. |
Fast Company
September 2006
Alan Deutschman |
The Enlightenment of Richard Branson In a world where companies routinely bedevil customers, the Virgin chief is an angel, because he truly puts customers first. |
Fast Company
October 2004
Alan Deutschman |
Branding the Branson Way Marketing methods from Virgin's founder Richard Branson. |
Fast Company
February 2003
Keith H. Hammonds |
The New Face of Global Competition Not so long ago, India's Wipro Ltd. sold cooking oils and knockoff PCs. Now its 15,000 technologists cook up vital software applications and research for Ericsson, GM, the Home Depot, and other giant customers. Are you prepared to go head-to-head with the best the world has to offer? |
Wired
January 2005
Spencer Reiss |
Rocket Man Richard Branson conquered the world with the Virgin brand. Now, through a deal being negotiated with SpaceShipOne's owners, he wants to fly you to space with Virgin Galactic, the world's first off-the-planet private airline. |
BusinessWeek
October 29, 2007
Kerry Capell |
The International Bank of Branson Virgin's rescue bid for Northern Rock could position it as a global player. |
The Motley Fool
September 27, 2004
Alyce Lomax |
Will Virgin Digital Displace iTunes? The new service joins the game of musical chairs. |
