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BusinessWeek September 20, 2004 Welch & Kiley	Can Caddy's Driver Make GM Cool? An auto-industry marketer is out to put the verve back in the carmaker's sluggish brands.
Fast Company February 2003 Fara Warner	GM Goes Off-Road Creating Hummer meant breaking the old rules -- and putting together a new team.
BusinessWeek February 12, 2007 David Kiley	Super Bowl Sunday's Hail Mary Ad Inside the making of a commercial that could be crucial as GM tries to build a new image.
BusinessWeek December 11, 2006 David Kiley	"Just As Good As Toyota" Is A Tough Sell Gaining consumers' respect is one of GM's biggest challenges.
Popular Mechanics November 16, 2009 David Kiley	Why GM Might Repay Its Loans Early Despite Losses: Analysis: Under terms of the government bailout, GM has until 2015 to repay $6.7 billion in loans. But it has far less time to convince the car-buying public in North America and Europe in particular that GM makes good products.
BusinessWeek March 25, 2009 David Welch	Should General Motors Split Itself in Two? Under one bankruptcy scenario, the automaker would create a "good GM" and a "bad GM," with Hummer and Saturn part of the "bad" company
BusinessWeek January 20, 2011 David Welch	For Dan Akerson, a Magic Moment to Remake GM Freed of contract and dealer franchise constraints, GM CEO tries building cars that buyers want.
BusinessWeek January 16, 2006	GM's Lutz: In It for the Long Haul General Motor's 74-year-old vice-chairman on what it'll take to rebuild the brand: Attractive new models, more focus, and a bit of patience
BusinessWeek June 4, 2009 Welch & Kiley	GM: Marketing in the Time of Bankruptcy How GM plans to free itself and its four remaining brands from the taint of failure.
BusinessWeek July 18, 2005 David Welch	GM's Design Push Picks Up Speed General Motors' Bob Lutz's quest to add pizazz to new cars still faces potholes.
BusinessWeek November 24, 2003 David Welch	The Second Coming Of Cadillac Now its cars are cool. Will bold design and lots of horsepower keep the brand rolling?
Fast Company June 2006 Jennifer Vilaga	Fast Talk: Doing the Unthinkable Their actions are making the competition -- and customers -- scratch their heads in wonder. But these leaders may not have a choice if they want to have a business tomorrow. Here's the inside story on how and why they've made their moves.
BusinessWeek May 9, 2005 Welch et al.	Why GM's Plan Won't Work If General Motors Corp. were any other company, its problems would have sorted themselves out a long time ago. But GM, of course, is no ordinary company.
IndustryWeek June 17, 2009 Steve Minter	First Up -- General Motors: Another Cracked Brick in the Wall An annual supplier relations survey shows more evidence of why GM has proven to be a $50 billion problem for the U.S. government.
The Motley Fool October 21, 2011 John Rosevear	GM's China Success Continues The General's having another record year in China -- but challenges remain.
BusinessWeek April 29, 2010 David Welch	Ed Whitacre's Battle to Save GM from Itself Brought in by Obama's car czar to help revive the automaker after bankruptcy, "Big Ed" fired CEO Fritz Henderson and took the wheel himself. GM's sales are bouncing back, but Whitacre's redesign is just beginning.
BusinessWeek May 27, 2009 David Welch & David Kiley	The Tough Road Ahead for GM and Chrysler Bankruptcy would produce leaner automakers, but it would still leave lots of debt and do nothing to fix their images - or the disastrous marketplace.
The Motley Fool January 26, 2005 Alyce Lomax	No Great Mystery at GM General Motors' clever ad campaign comes up short.
BusinessWeek June 21, 2004 Welch, Roberts & Edmondson	GM: Gunning It In China General Motors is expanding in China and hoping that the economy won't hit a wall.
BusinessWeek December 22, 2003 David Welch	Commentary: Can Opel Make Saturn Sparkle? GM is turning to its European cars for salvation. It may be the last best hope
The Motley Fool May 5, 2010 Rich Smith	Should Ford Be Worried About General Motors? Did Ford just crush GM in April sales? The picture's less than clear.
The Motley Fool January 18, 2011 John Rosevear	General Motors: Wait Till Next Year Why the General still has a lot of work to do.
The Motley Fool January 18, 2012 John Rosevear	General Motors: We're No. 1* GM probably reclaimed its global sales crown in 2011, but it comes with an asterisk.
The Motley Fool July 14, 2011 John Rosevear	General Motors, We Need to Talk Is it time to worry about the world's largest automaker?
BusinessWeek February 23, 2004 David Welch	A Bummer For The Hummer Sales are way down. Can GM make its hulk less of a gas hog and comfier inside?
BusinessWeek July 15, 2010 Roben Farzad et al.	GM's IPO May Require Hefty Incentives The initial public offering of recently bankrupt and nationalized General Motors looks to be one of the trickiest deals in memory.
The Motley Fool June 10, 2009 Rich Smith	GM: 2 Small 2 Fail By divvying the auto market up into several, smaller carmakers, we reduce the likelihood that a failure by any one of them will destroy the economy.
CRM May 2012 Judith Aquino	Marketing and Advertising Agencies Blur the Lines Third-party partners are broadening their roles. What to consider for the perfect pairing.
The Motley Fool June 3, 2010 John Rosevear	Is Ford Falling Behind? A surprising challenger is overtaking the Blue Oval.
The Motley Fool August 31, 2011 John Rosevear	General Motors' Shocking Statement A new concept signals a daring move for Cadillac. Can it succeed?
AskMen.com Steve Seepersaud	Super Bowl Big Spenders Who the big Super Bowl advertisers are, how much they're spending in 2006, and what types of advertising they purchased -- at $80,000 per second!
BusinessWeek March 6, 2006 David Kiley	Advertisers, Start Your Engines CarSpace aims to consolidate the audiences of thousands of car-nut sites.
BusinessWeek May 23, 2005 Ronald Grover	Mad Ave Is Starry-Eyed Over Net Video The pictures are fuzzy and the sound can be iffy, but online ads that meld TV with the Web are grabbing more of the action. Advertisers view online video as a laboratory for new ways to connect with customers.
BusinessWeek January 17, 2005 David Welch	Will These Rockets Rescue GM's Saturn? New models from General Motors Corp. will have European styling, leather, chrome, and higher price tags.
BusinessWeek May 8, 2006 David Welch	General Motors Is Still Living Large The success of GM's new SUVs has given it a boost. But the buzz may soon wear off.
The Motley Fool August 31, 2007 Rich Smith	Buick: The New Lexus? For the first time ever, GM's Buick ties for first place on J.D. Powers and Associates Vehicle Dependability Study. Building better cars doesn't just help an automaker's margins by inflating its top line. It can boost margins by cutting costs, as well.
BusinessWeek June 11, 2009 Robert D. Hof	Google's Grab for the Display Ad Market Google aims to unseat Yahoo and Microsoft with new, ultratargeted banner ads. Will Web publishers and online ad agencies bite?
BusinessWeek September 26, 2005 David Welch	GM Europe Gets Traction General Motors European operations actually turned a small profit last quarter, but it's not out of the ditch yet.
Popular Mechanics June 1, 2009 Ben Stewart	What the Future Holds for GM's Products: Analysis One certain fact is that the GM of the future will be much smaller than it was a just few years ago, or even today.
Popular Mechanics November 25, 2008 John Pearley Huffman	10 Cars That Damaged GM's Reputation (With Video) Over the past few decades GM put some truly terrible products out on the market. Unreliable, uninteresting and flat ugly, these were cars that simply destroyed GM's reputation.
BusinessWeek April 14, 2011 David Welch	For Investors, the Shine Is Off the New GM The Detroit giant's shares have sunk below their IPO price
The Motley Fool January 29, 2007 Rick Aristotle Munarriz	Thanks for the Ads, Super Bowl XLI So who will win the big game? With 45.9 million homes tuning in to last year's game, is it any wonder whom the free-spending advertisers are rooting for?
BusinessWeek July 26, 2004 Welch & Kerwin	GM: Enough With The Come-Ons What General Motors Corp. needs now is sizzling new models -- not more discounts.
BusinessWeek January 23, 2006 David Welch	Is GM On The Road To A Board Fight? Kerkorian may nominate directors if General Motors CEO Wagoner keeps ignoring his advice.
InternetNews August 28, 2009	Google Opens Ad Platform to Third-Party Networks Outside ad networks approved by Google in coming months will get a crack at the company's AdSense publisher sites.
The Motley Fool January 10, 2012 John Rosevear	GM's High-Stakes Debut GM's latest Cadillac aims at the toughest target in the business. Can it succeed?
BusinessWeek March 6, 2006 David Welch	The Other Club Battering GM General Motors has twice the dealerships it needs, but their clout makes cutting them costly.
BusinessWeek May 9, 2005	10 Turning Points for GM From a massive downsizing to disastrous marketing, General Motors has made some painful missteps over the recent past. Here's a look back at some key developments in its downturn.
BusinessWeek December 2, 2009 David Welch	The Battle Raging Inside GM Henderson's ouster leaves Whitacre and the board of mostly Detroit outsiders calling the shots. And that's making GM's executives jittery
BusinessWeek February 11, 2010 David Welch et al.	How Detroit Can Gain from Toyota's Recalls GM and Ford have an opportunity to steal buyers from a bloodied Toyota. The trick is not to seem predatory.