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BusinessWeek
October 15, 2009
Lowry & Helm |
Blasting Away at Product Placement Critics consider the practice stealth advertising - and are pressuring the FCC for tougher regulation.   |
Entrepreneur
March 2004
Gwen Moran |
Get In the Game Score marketing points with video game product placement. |
Reason
February 2009
Brian Doherty |
Product Displacement Thanks to technologies that increase consumer choice and control, TV viewers are freer than ever from the intrusion of annoying ads. Not surprisingly, product placement in TV shows is on the rise. |
Search Engine Watch
May 28, 2010
John Lee |
Google AdWords Placement Targeting: Tools for Success Tools and strategies for placement targeting that will lead you to greater PPC success. |
The Motley Fool
October 13, 2005
Alyce Lomax |
And Now, a Plot Line From Your Sponsor Product placement seems destined to increase, but will it work with today's viewers? |
The Motley Fool
June 13, 2005
Alyce Lomax |
P&G's Ad Gamble Are companies about to make big changes to the ways they advertise? The creep toward product placement within television shows has been evident over the last couple years, as has the success of Internet advertising. |
BusinessWeek
July 31, 2006
Jon Fine |
Counting Every Last Eyeball Nielsen's new ad ratings will change the feel of television as we know it. |
The Motley Fool
May 18, 2005
Rich Smith |
Jack Bauer's New Sugar Daddy On television show "24," Cisco takes product placement to a whole new level. |
Inc.
March 2008
Adam Bluestein |
Channel Surfing Eager to see your product or service on TV? Frank Zazza, the father of product placement, has these tips. |
Search Engine Watch
November 23, 2004
Chris Sherman |
Search Engine Disclosure: Better, but Still Wanting How forthcoming are search engines in disclosing their paid placement and paid inclusion policies? They're better than they were a couple of years ago, but there's still room for improvement, according to a prominent watchdog group. |
InternetNews
May 13, 2004
Roy Mark |
FCC Seeks TV 'White Space' Spectrum for Wi-Fi The Federal Communications Commission wants to let wireless Internet service providers operate in unused spectrum space currently occupied by TV broadcasters. The proposal is aimed at giving consumers an alternative to cable and telecom broadband providers. |
