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InternetNews
June 9, 2004
Zachary Rodgers |
The Rise of the Game Titans With a vast, diverse and growing PC and console gaming market agencies and game producers have begun a strong push to get more ads into games.   |
Wired
August 2004
Frank Rose |
The Lost Boys "The bottom line is, ad dollars will follow the consumer." Last year, substituting product placements for traditional commercials, Coca-Cola followed them into The Matrix Reloaded and Atari's Enter the Matrix videogame. |
CRM
September 2010
Juan Martinez |
Got Game? Marketers turn to in-game advertising for product placements targeting more-engaged consumers. |
The Motley Fool
April 27, 2006
Tom Taulli |
Microsoft's "Massive" Attack on Google Microsoft is buying Massive -- not necessarily for gaming, but to fight back against Google for the online advertising market. |
The Motley Fool
December 3, 2008
Rick Aristotle Munarriz |
Massive News From the Battle.net Front Microsoft's Massive in-game ad network really knows how to slay the competition when it comes to reaching diehard gamers. |
BusinessWeek
May 23, 2005
Ronald Grover |
Mad Ave Is Starry-Eyed Over Net Video The pictures are fuzzy and the sound can be iffy, but online ads that meld TV with the Web are grabbing more of the action. Advertisers view online video as a laboratory for new ways to connect with customers. |
The Motley Fool
June 25, 2007
Anders Bylund |
"Live +3" Is the New Currency TV advertising is changing, and the networks had better keep up. Fortunately, they're trying to. |
BusinessWeek
May 21, 2007
Hof & Holahan |
Behind Those Web Mergers Marketers want smarter, targeted online ads. That's driving deals. |
BusinessWeek
May 22, 2006
Ronald Grover |
The Sound Of Many Hands Zapping As new numbers show ad-skipping DVRs on the rise, advertisers press for lower rates. |
The Motley Fool
June 25, 2004
Jeff Hwang |
All for Ads Within Video Games In-game advertising revenue could provide a nice boost to companies like Electronic Arts, Activision, Take-Two Interactive Software and THQ, which combined to earn less than three-quarters of a billion dollars last year. |
BusinessWeek
April 17, 2006
David Kiley |
Learning To Love The Dreaded TiVo How ad agencies are using TiVo to make ads that viewers actually want to watch. |
BusinessWeek
January 16, 2006
David Kiley |
Television: Counting The Eyeballs In the TiVo Age, Madison Ave is turning to services that explain which ads work. |
InternetNews
September 24, 2009 |
Social Network Ad Spend Surging Nielsen analysis finds advertisers are warming up to Facebook, MySpace and other social sites. |
BusinessWeek
April 24, 2006
Burt Helm |
Bet You Can t TiVo Past This Companies aren't just pitching their wares on shows, they're producing them. |
BusinessWeek
November 26, 2007
Jon Fine |
Data Geeks Make Good IAG delivers precise data on which TV ads are resonating. Now it's headed online. |
InternetNews
May 21, 2009
Michelle Megna |
Growing Ad Networks Shaking Up Online Ad Spend More online ad dollars are going to ad networks, and the top dog isn't Google or Yahoo. |
Home Toys
February 2006
Scerf & Wang |
Reaching the Unreachable Consumer: Advertising in the Digital Age Tools such as the Internet should be leveraged to provide more of the interactivity and commerce activities associated with product research and purchase. |
BusinessWeek
April 7, 2009
Burt Helm |
Will Targeted TV Ads Justify Higher Fees? Corporate marketers will be watching closely when the first "addressable" ads are aired in June. |
BusinessWeek
October 29, 2009
Helm & Grover |
Don't Touch That Dial Networks are creating ads -- with their stars and sets -- to keep viewers tuned in. |
Wired
October 2003
Frank Rose |
The Fast-Forward, On-Demand, Network-Smashing Future of Television What happens when digital video recorders give viewers control of the TV schedule, the content, and the ads? The whole world is watching. |
The Motley Fool
December 22, 2005
Rick Aristotle Munarriz |
Bring On the Massive IPO MasterCard won't be the only IPO worth charging for. Online in-game advertiser Massive Inc. has all of the ingredients in place to be a blockbuster offering. |
InternetNews
October 28, 2008
David Miller |
Tracking Success in Online Ads' Brave New World How do we measure whether ads worked or failed when it comes to video, social media or p2p networks? A lot is riding on the answer. |
BusinessWeek
September 22, 2010
Brad Stone |
Facebook Sells Your Friends How Facebook plans to leverage its 550 million users into the greatest advertising juggernaut since ... O.K., only since Google. That's still huge. |
InternetNews
November 19, 2007
Kenneth Corbin |
AOL Seeks to Create Clickers From Tickers AOL's latest video ad initiative offers a new take on one of the great questions facing online advertisers. |
InternetNews
November 13, 2007
Kenneth Corbin |
It's Not Your Father's Ad Industry IBM study predicts the rise of interactive advertising to stand the industry on its head. |
CRM
June 1, 2006
Grosso et al. |
The Promise of Digital Advertising Good news abounds for CRM departments that can nimbly deploy their resident skills and data. CRM will be the critical differentiator among advertisers trying to navigate the next big wave in the digital era. |
BusinessWeek
November 21, 2005
Kiley & Lowry |
The End Of TV (As You Know It) In an era of on-demand entertainment, Big Media is eager to give viewers the content they want. But who will pay for it? |
BusinessWeek
September 3, 2007
Burt Helm |
Which Ads Don't Get Skipped? A TiVo service that tracks viewer fast-forwarding yields big surprises. |
BusinessWeek
July 12, 2004
Bianco et al. |
The Vanishing Mass Market How well will America's best-known companies adapt to what is shaping up as a long and chaotic transition from the fading age of mass marketing to the dawning era of micromarketing. |
CRM
April 2013
Judith Aquino |
A First Look at Second Screens As media consumption becomes more fragmented, marketers consider syncing television and mobile content. |
CRM
October 2014
Maria Minsker |
Interactive Video Breathes New Life into Online Advertising Traditional linear content is out; personalized dynamic content is in. |
HBS Working Knowledge
September 17, 2007
Julia Hanna |
Broadband: Remaking the Advertising Industry Broadband technology is becoming more important to advertisers because of its ability to move the consumer closer to a transaction decision and to deliver clearly segmented audiences. |
The Motley Fool
March 20, 2007
Rick Aristotle Munarriz |
Google Follows Microsoft's Lead You're about to get smacked by a billboard in your next video game. With the rise of cheap digital delivery, in-game advertising, and a growing comfort with game-based micro-transactions, are we really that far away from the day when most new games will be given away? |
Inc.
August 2005
David H. Freedman |
The Future of Advertising is Here It's becoming increasingly possible to target "smart ads" specifically to people who want them. And best of all, you can do this for a fraction of the price of mass-market. |
InternetNews
April 14, 2010 |
Online Advertisers Again Paying Top Dollar New signs of life and activity are found in online advertising along with hints of what works for Web marketers, both good news for the resurgent online ad sector and small business. |
InternetNews
March 30, 2009
Michelle Megna |
Online Ads: Slowing, But Still Growing Internet ad spending continues to climb, with video showing huge gains. |
InternetNews
August 28, 2009 |
Google Opens Ad Platform to Third-Party Networks Outside ad networks approved by Google in coming months will get a crack at the company's AdSense publisher sites. |
The Motley Fool
July 22, 2010
Rex Moore |
How Google Will Dominate the Future of Advertising It's not about ski jackets in summer anymore. |
The Motley Fool
July 12, 2004
Alyce Lomax |
Sony's PlayStation Schedule What comes next in the gaming console wars? |
InternetNews
July 18, 2007
Clint Boulton |
Google Buoys Print Ads to Newspapers' Delight Google said today it has expanded its Print Ads advertising initiative, an extension of the search giant's AdWords platform that lets agencies and advertisers buy traditional newspaper ads in newspapers through a Web interface. |
InternetNews
October 29, 2008
David Miller |
Jennifer Aniston: We're Coming for Your Sweater Whatever happened to the idea that we could instantly buy the cool duds on our favorite TV shows? |
InternetNews
August 23, 2007
Stuart J. Johnston |
Microsoft to Beta Test Content Ads Microsoft next week will begin beta testing a new advertising offering for its online properties - keyword ads on content pages. |
BusinessWeek
November 12, 2007
Catherine Holahan |
So Many Ads, So Few Clicks Can more targeted pitches on Facebook and other sites reverse the shrinking response to online ads? |
HBS Working Knowledge
January 29, 2014
Michael Blanding |
Super Bowl Ads for Multitaskers Harvard Business School professor Thales S. Teixeira explains how advertisers can step up their game to capture viewer attention of many viewers who are also using smartphones and laptops. |
BusinessWeek
May 14, 2009
Jon Fine |
Where Are Advertisers? At the Movies Those on-screen ads before the movie bring in big bucks for National Cinemedia and other movie-ad sellers |
The Motley Fool
October 19, 2006
Steven Mallas |
A Nielsen Family ... of Gamers? In-game advertising will soon be big business for video game publishers. Some analysts believe that in-game advertising could be a multibillion dollar giant in the next several years, perhaps reaching $1 billion by 2010. Investors, take note. |
InternetNews
September 2, 2009 |
Social Networks Dominate in Online Display Ads Social media giants MySpace and Facebook command a fifth of all online display ads seen by Web users, according to a new study. |
BusinessWeek
September 24, 2007
Burt Helm |
Cable Takes A Ratings Hit Cable companies will suffer under Nielsen's new system, which counts who's watching the ads. |
InternetNews
April 3, 2007
Nicholas Carlson |
TV Glint Grows in Google's Eyes Search marketing turned nickels and dimes into billions. Why can't TV? |
InternetNews
May 5, 2006
Ed Sutherland |
Microsoft's 'Massive' Ad Campaign Ads delivered by Microsoft's newest acquisition, Massive Inc., will soon start appearing within games played with Xbox LiveR, MSN Games and other Microsoft online services. |
