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Sharpening Your Skills: Brand Management Should I trust my brand to a sports endorser? Does B2B branding work? Here are some recent articles on issues that keep brand managers up at night.   |
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"I Fired Them All" An update on the story of Vance Patterson - who, fed up with disgruntled employees, decided to fire a third of his work force. |
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Patterson Companies' Shares Got Crushed: What You Need to Know Shares of dental and veterinary equipment supplier Patterson Companies are looking snake-bit today, down 11% as of this writing. |
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Search Engine Still 'Cuil' After Rough Launch? Ambitious search venture founded by ex-Googlers says it's worked out the kinks and will be in it for the long haul. |
