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AFP eWire September 19, 2005 Geoff Peters	Best Practices in Direct Mail Fundraising Direct response is both art and science for charities, and as such, trends and hot ideas tend to flood the marketplace suddenly and then recede just as quickly.
AFP eWire October 26, 2010	Essential Elements of a Fundraising Letter Five tips for crafting a successful fundraising letter.
AFP eWire October 19, 2010	Study Shows Direct Mail is a More Important Driver to Online Giving than Online Communications More than twice as many online donors say they were prompted to give an online gift in response to a direct mail appeal compared to when they received an e-appeal.
AFP eWire January 17, 2006	Covering the Basics: A Direct Mail Primer Here are tips that can help you maximize your return when fundraising and marketing.
AFP eWire January 12, 2009	Written Appeals: Imaginative Ways to Ask Donors to Give More Caught in a rut with how you make the "ask" in your appeal letters? Want to encourage annual fund donors to give more? Here are some effective strategies.
AFP eWire May 10, 2011	More People Donating Online, Say Fundraising Costs a Key Concern A new study shows that more donors from every age group are going online to make a donation, and they are increasingly sensitive to over-solicitation and fundraising costs.
AFP eWire September 11, 2013	Year-end Appeal Checklist Maya Gasuk is a senior consultant at West Wind Consulting Strategies in Fund Raising LLC, a firm dedicated to helping nonprofits. She still uses a checklist for every mail project she is involved in.
AFP eWire September 18, 2012	Finding the Right Date for Year-End and Holiday Appeals An AFP member asked on the open forums about when it might be too late to send a year-end, holiday direct mail appeal. Here are some of the responses and insights provided by members.
AFP eWire July 13, 2010	Tackling the Problem of Asking Too Often Don't ask your donors to give more when they're not yet sure their previous donations have done any good.
AFP eWire October 12, 2004	New Giving Strategy Allows Donors to Control Fund Management The Internal Revenue Service (IRS) has approved a new way for donors to give to charity but manage the contributed funds for up to a decade, according to a recent article in The Wall Street Journal.
The Motley Fool September 28, 2006 Dan Caplinger	Do Charitable Fundraising Right Finding donors is essential for the success of your charity. Once you've done the hard work of finding them, make sure you treat them well by giving them everything they need to obtain the tax benefits they deserve.
AFP eWire December 14, 2010	Online Fundraising: More Than a Point and Click Looking at the ways people give online, they found that online giving was most successful when people were brought into a genuine relationship to the nonprofit and its mission.
AFP eWire January 12, 2009 Chip Grizzard	Industry Outlooks: The New Fundraising Paradigm If you want to survive and thrive, budget for innovation to find what motivates this new generation of donor to support your organization.
AFP eWire August 11, 2009	A Crisis is a Terrible Thing to Waste As a result of the tough economic climate, many organizations are drastically cutting back their fundraising programs.
AFP eWire December 8, 2014 Paul Nazareth	Three Free Tools to Help You Increase Donations This Holiday Season Here are three simple and free tools from the team at CanadaHelps that will help your charity amplify its voice, attract new donors, and raise more this Holiday season.
AFP eWire July 26, 2011	Reaching Donors - The Integrated Approach You make the most of the many tools you have to reach people.
AFP eWire December 18, 2012 Laura Kalick	Wrapping Up 2012: Important Tax Reminders for U.S. Nonprofit Professionals With the country inching ever-closer to the edge of the metaphoric fiscal cliff, policymakers are discussing a number of proposals that are bound to impact nonprofit organizations' ability to raise funds now and in the coming year.
AFP eWire October 9, 2012	How Well Do You Know Your Planned Giving Prospects? One in five planned giving donors had never made any gift at all to the recipient charity before making a planned gift, according to a new study by The Stelter Company.
AFP eWire January 12, 2009	Direct Response: Ways to Cut Costs, Not Returns Looking to tune up your direct mail campaign and trim some excess costs? Before you start loosening screws and removing parts, read this advice from a veteran direct response expert.
AFP eWire July 20, 2010	Selling Cars and Selling Your Cause Many nonprofits today are still asking for donations as if they were selling a Model T, even as donors have grown far more discerning in the face of a barrage of appeals.
AFP eWire October 2, 2012 Britt Brouse	The Obama Effect: 20 Takeaways for Multichannel Fundraisers As much as fortuitous circumstances abetted its efforts, the Obama for America campaign put to use every best practice of online marketing and brought the power of online fundraising to the forefront of everyone's mind.
AFP eWire February 9, 2009	Where Donor Recognition Meets Brand Recognition What can we get that our donors will be proud to show other people?
AFP eWire November 13, 2011	Study Shows Online Giving Has Become Popular Among Donors 60 or Older Online giving has become a viable option for donors who are 60 years of age or older, according to a recent online study.
AFP eWire June 8, 2010 Jonathon Grapsas	Direct Mail in a Digital World Despite a drop in income in Canada in 2009, cash income from direct mail still accounts for 60 percent of all onetime cash gifts and 20 percent of all income from individuals.
AFP eWire	Charities Raising More Money, But Still Losing Donors For the first time in five years, charity respondents to the annual Fundraising Effectiveness Project survey saw positive gains in giving, but still continued to lose donors faster than they gained them.
Commercial Investment Real Estate May/Jun 2014 Mary Stark Hood	Charitable Donations of Life Insurance Life insurance is often overlooked as a gifting option when individuals are considering gifts to charities, but it can be an effective way to provide a charity with funds for future work.
AFP eWire March 16, 2010	The Untapped Potential of Matching Gifts Are you actively spreading awareness of matching gift opportunities among your donors?
AFP eWire September 19, 2005	Direct Response in the Time of Katrina, Public Scrutiny With the impact of Hurricane Katrina, increasing amounts of mail and diminished public trust of the charitable sector, direct-response fundraising faces more challenges than ever before.
The Motley Fool December 14, 2006 Dan Caplinger	12 Ways of Giving Once you've decided on the charities to which you'd like to make gifts, the next step is figuring out how you want to follow through with your giving. Here are a dozen ways you can provide much-needed assistance to the charities of your choice.
AFP eWire July 21, 2014	Fundraising Professional Hail New York Case Settlement, Encourage Donors to Take Wise Giving Steps The Association of Fundraising Professionals applauds the recent investigation by the New York State Attorney's General Office into the Disabled Veterans National Foundation, calling it a victory for ethical charities and fundraisers.
Financial Advisor September 2006 Beck & Leibell	Life Insurance For Charitable Gifting The use of life insurance to make charitable gifts can be an effective and cost-efficient means of fulfilling charitable intentions without making a sizable donation while alive.
AFP eWire April 3, 2012	New Survey Looks at How Charities Are (And Are Not) Connecting With Donors in Canada Donors may surprise charities in some of the priorities they emphasize in their interactions with charities, according to What Canadian Donors Want, a new survey conducted by AFP of more than 1,000 donors across the country.
AFP eWire January 15, 2014	Top Ten (Week of January 13, 2014): One Thing Most Nonprofits Stink at (Donor Retention) and How You Can Change It in 2014 Volunteer Management: What do you talk about at your board meetings?... Fundraising Strategy/Approach: Philanthropy Trends to Take Advantage of in 2014... Donors: 5 rules for thanking donors...
AFP eWire February 14, 2012 Tom Ahern	Following in the Footsteps of Your Promise Core values run deep and seldom change. Adrian Sargeant discovered that donor loyalty depended on just seven things. One of that handful: "Your donors share your beliefs."
Investment Advisor December 2009 Tere D'Amato	Expert's Corner: Look Before You Give Weighing the pros and cons of charitable gift annuities.
The Motley Fool July 7, 2006 Dan Caplinger	Giving Until It Helps: Part 2 Using a charitable trust or foundation can make your gift work for charity -- and for you.
Entrepreneur June 2005 Kim T. Gordon	Stamp of Approval Looking for a marketing campaign that will get your name in front of new customers? Direct mail takes you right to their mailboxes.
AFP eWire June 23, 2008	Best of Both Worlds: Tips for Online-Offline Marketing Integration -- breaking down the silos between fundraising channels and leveraging the strengths of each -- is the key to future success, according to the new book People to People Fundraising: Social Networking and Web 2.0 for Charities.
Registered Rep. October 1, 2004 Leibell, Daniels & Prince	With Strings Attached Here are five alternatives for donors who wnat to retain some say-so over money donated, even after it has been donated.
The Motley Fool November 27, 2006 Dan Caplinger	Charities and Endowments In the same way that opening an investment account or buying your first mutual fund may signify your arrival at a new stage in your financial development, establishing a permanent endowment fund can be a major milestone in the history of a charitable organization.
AFP eWire October 25, 2011	New Web Portals Turn Birthdays, Anniversaries or Holidays into Fundraising Events In the era of social networking, there are many new online tools that supporters can use to spread the word about your organization and creatively turn well wishes and gifts into donations for worthy charitable causes.
AFP eWire July 23, 2007	New Ideas about Donor Motivation New research has both confirmed and shaken up some long-standing tenets of fundraising and why people give.
AFP eWire March 10, 2008	Defraying Postal Costs: How to Leverage the Expertise of Your Mail House There are ways nonprofits can avoid unexpected charges even as most nonprofit postage rates rise in May.
The Motley Fool October 31, 2007 Dan Caplinger	It's Time to Give Charitable organizations make a big push for donations at the end of each year, wanting to capitalize on the time left for donors to make tax-deductible gifts. Here are a few pointers on managing your charitable giving.
AFP eWire February 18, 2014	Major Gifts for Small Shops: The Major Gifts Challenge Amy Eisenstein has helped small and large nonprofits alike raise millions of dollars through major gift and capital campaigns, board development, annual fund campaigns, direct mail, and planned gift solicitation.
The Motley Fool January 4, 2007 Dan Caplinger	Community Foundations and Philanthropy Learn how local groups can enhance your giving experience.
AFP eWire September 14, 2010	In Canada, Online Giving Reigns Online giving has surpassed traditional modes of transacting gifts among all Canadian donors under the age of 65, reports fundraising consultant Penelope Burk from her recent survey
AFP eWire October 22, 2014 Erik J. Daubert	Get FIT and Improve Your Fundraising: The FEP's Fundraising Fitness Test Both the Fundraising Effectiveness Project and the Growth in Giving Initiative contain great secrets and insights into the issue of donor retention.
AFP eWire June 14, 2004	Letters Needed on New Postal Service Regs---Write Now! The proposed USPS rule would change the guidelines for sending charitable solicitations and would no longer permit charities to distribute letters with dual purposes (education and fundraising). Deadline for letters to refute the exclusive purpose regulations is June 18, 2004.
AFP eWire July 14, 2008	In Weak Economy Loyalty is Stable Currency Fundraising revenues and donor counts are both down for the first quarter of 2008 compared to the same time last year, according to a new report.