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Entrepreneur May 2006 Amanda C. Kooser	Seniority Rules It's a smart time for entrepreneurs to get a jump start in the area of senior technology by creating products and services for this growing market.
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Pharmaceutical Executive February 1, 2006 Jere Doyle	Alternative Media: How to Capture Your Target Consumers' Profile Data Online To better target and keep track of consumers, some pharmaceutical companies have developed online customer-acquisition programs, a marketing approach that identifies consumers who are interested in learning about drug treatments for their specific ailments.
Pharmaceutical Executive November 1, 2005 Peter H. Nalen	Alternative Media: Targeting Audiences on the Web The most important web page to communicate with doctors and patients is the page of results that your potential customers see when they use search engines, such as Google, Yahoo!, or MSN.
Pharmaceutical Executive January 1, 2006 Maggie Helmig	Direct to Consumer: Patient Education Reform Marketers can empower patients to start a dialogue with their doctors.
Pharmaceutical Executive December 1, 2005 Meg Columbia-Walsh	Direct to Consumer: Culturally Relevant Marketing Through culturally relevant marketing, pharma can seamlessly weave its brands into consumers' lives... Also: The 2005 Pharmaceutical Advertising and Marketing Excellence Award recipients...
Pharmaceutical Executive January 1, 2006 Gina Ashe	Alternative Media: Patient Bloggers on Your Brands Find out what patient bloggers are saying about your pharmaceutical brands.
Entrepreneur October 2003 Elizabeth Goodgold	Seniority Rules Appealing to the over-65 crowd
Pharmaceutical Executive October 1, 2005 Phil Patrick	Marketing to Professionals: Senior-Care Specialists Surge In light of the growing senior population, pharmaceutical marketers are building partnerships with senior specialists.
CRM February 9, 2015 Maria Minsker	Oracle Launches Life Sciences Solution for Oracle Marketing Cloud The solution delivers marketing tools while adhering to HIPAA regulations.
CRM February 2011 Leonard Klie	A Gray Area Today's seniors can't be left out of IVR design decisions.
Pharmaceutical Executive December 1, 2012	Big Data, Bigger Ideas How to stop worrying and learn to love the data. Let's face it and let's be brave about it: the balance of power has shifted permanently from the marketers to the marketed.
CRM January 13, 2012 Rich Flek	Harnessing the Power of Social Media Are you prepared to meet the challenge?
Entrepreneur May 2008 Tracy Stapp	Help is Here With their unique concept, a couple is helping seniors in more ways than one.
CRM March 13, 2015 Loren McDonald	Content (and Data) Is King of Email Marketing Combine triggered and 'white space' emails for a successful strategy.
CRM October 5, 2012 Kyle Lacy	The Future of Marketing Strategy Embracing the cross-channel approach is the only option.
Pharmaceutical Executive July 30, 2007 Stewart Young	Marketing to Professionals: The Essence of a Brand Beyond good messaging, marketers must establish a brand that is forever etched into physicians' minds.
Pharmaceutical Executive February 1, 2009 David Johnson	Dive into Digital Exclusive Pharma Exec survey details how pharma can make virtual channels effective marketing vehicles.
CRM October 7, 2011 Tim Suther	Personalize Content by Knowing Your Audience Here are a few tips that marketers should use when they seek to deliver the best possible personalized content when reaching out to their target audience.
Pharmaceutical Executive August 1, 2013 Peter Houston	The Case for Content Reaching skittish consumers through objective, story driven information is digital marketing's hottest digit. But applying this consumer phenomenon in Big Pharma presents some unique challenges.
Pharmaceutical Executive February 1, 2007 Daniella Koren	Direct to Consumer: One Size Fits You Custom-tailored e-mail campaigns yield high marks from consumers.
Search Engine Watch April 18, 2011 Bas van den Beld	Social Media Marketing Basics: Think First Don't treat social media marketing as if it's a completely new ballgame. While there are new elements to social, you'll find many "old" marketing techniques still apply.
CRM May 16, 2014 Woody Driggs	Six Takeaways for Marketing Executives Building a differentiated customer experience is a baseline requirement of success.
Entrepreneur August 2004 Kim T. Gordon	Young at Heart Are you making the mistake of lumping older baby boomers with seniors in your marketing campaign? There's a big distinction when marketing to these two groups.
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CRM December 5, 2014 Grant Halloran	Overcoming Your Big Data Fears Five steps to put marketers on the right path.
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Pharmaceutical Executive March 1, 2006 Breitstein & Clinton	Market Research Roundtable A group of top market researchers to discuss the issues shaping an evolving pharmaceuticals industry.
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CRM July 5, 2013 Mitch Rose	Leveraging Every Transaction to Connect with Customers Look at empowered customers as opportunities to build your brand.
Managed Care December 2002	Drug-discount program's effectiveness hindered by lack of use California offers a prescription drug discount program that allows Medicare beneficiaries to get discounts just by showing their Medicare cards to pharmacists. Unfortunately, a majority of those eligible -- both those with and without drug coverage -- have never heard of the program.
Pharmaceutical Executive February 1, 2014 Longacre et al.	Social Media: Have We Reached The Tipping Point? For pharma marketers, the good news is recent advances in social media monitoring make it possible to listen to or engage with patients on social media websites. This month FDA released its draft guidance on the use of "Interactive Promotional Media."
CRM December 11, 2015 Nipul Chokshi	Predictive Marketing Can Help Retail Harness the Holiday Hustle Understanding data, anticipating behavior, and evaluating progress can help stores get the most out of the shopping season.
Investment Advisor February 2010 Lewis Schiff	Older and Online From November 2004 until November 2009, the number of people over 65 years old who actively used the Internet jumped by 55%.
IndustryWeek November 1, 2007 Jonathan Katz	Learning the ABC's of Economics Less than half of high school seniors are proficient in economics.
The Motley Fool August 18, 2006 Dan Caplinger	The Medicare Drug Dilemma: Part 2 What happens when you need to make a change to your Medicare prescription plan? We'll help you figure it out.
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CRM August 31, 2012 Adam Blitzer	Nine Essential Skills for B2B Marketers In an industry that's constantly moving ahead, don't get left behind.
CRM September 2013 Maria Minsker	Marketers Struggle with Big Data Nearly half of marketing executives don't use big data to understand customers.
CRM July 8, 2015 Charles Nicholls	Stop Your Customers From Going Dark Bombarding customers with irrelevant messages doesn't help. Forget focusing on meeting quotas and focus instead on the customer experience.
CRM November 14, 2014 Samantha Stallard	5 Tips for Effective B2B Content Marketing Have a strategy that supports your goal.
CRM November 2007 Jessica Tsai	Cast a Narrow Net Marketers can't afford to target every fish in the sea. With better aim and finely honed tools, they can take more time to invest in their customer relationships to create highly compatible lists.
Financial Advisor July 2004 Mike Kaselnak	Advisors Should Consider Specializing In Seniors Most successful people in the financial industry specialize. The specialty that has gained exponentially in the last ten years is the Senior Market specialty.
BusinessWeek October 24, 2005	Marketers, Don't Call Them "Seniors" Companies that think today's 50-plus boomers are like their parents are missing a huge opportunity, says consultant Matt Thornhill.
Pharmaceutical Executive June 1, 2006 Philip A. George	Alternative Media: Online Med Sites Gain Patient Trust Pharma could benefit from a little less TV.
CRM February 19, 2014 Maria Minsker	Teradata Updates Customer Interaction Manager with Predictive Analytics In its seventh edition, Customer Interaction Manager puts actionable insight in the hands of marketers.
Fast Company Ekaterina Walter	Why Marketers Love Instagram And Pinterest Marketers value social media marketing -- especially visual marketing -- more highly than ever before.
CRM November 18, 2015	Oracle Updates Its Marketing Cloud The upgrades to Oracle Marketing Cloud help companies enhance sales enablement, improve cross-channel orchestration, and demonstrate marketing's impact on business results.
Pharmaceutical Executive September 1, 2011	Turning the Ins and Outs of Marketing Inside-Out Keeping your finger on the pulse of consumers leads to better, more actionable insights and better results.