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BusinessWeek December 5, 2005 Farzad & Elgin	Googling For Gold With a market cap in orbit and more cash than a small nation, Google's heft is altering the tech industry's behavior. But when does its long-awaited shopping spree begin?
BusinessWeek August 9, 2004 Robert Barker	The Key Word In Google's IPO: Risky Unless you consider Powerball a sound portfolio strategy, shun the IPO.
Fast Company August 2005 Alan Deutschman	Can Google Stay Google? What are co-founders Brin and Page planning to keep Google thriving for the long haul?
BusinessWeek May 3, 2004 Elgin, Greene & Hamm	Google Competitors such as Microsoft and Yahoo! Inc. keep Google struggling to maintain its edge.
BusinessWeek September 19, 2005 Ben Elgin	How Google Got Its Groove The Search: How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture by John Battelle is a worthwhile read for the illumination it offers on just how the Google craze got started in the first place. The answer is more interesting than you may remember.
The Motley Fool December 1, 2006 Joseph Khattab	Foolish Book Review: "The Google Story" This book by David A. Vise is an interesting read, but not a revelatory one. Google is so closely followed by the media that everyone already knows the story.
Fast Company September 2004 Alan Deutschman	Googling for Courage With their daring IPO, Larry Page and Sergey Brin, the thirtyish founders of Google, are fighting the Wall Street cartel.
Wired March 2004	The Complete Guide to Googlemania! They named their new search engine Google, for the biggest number they could imagine. Today Google's a library, an almanac, a settler of bets. It's a parlor game, a dating service, a shopping mall. At more than 200 million requests a day, it is, by far, the world's biggest search engine.
The Motley Fool December 13, 2006 Rick Aristotle Munarriz	Leave It to Google Google sets up a trading platform for employee stock options -- Can First Bank of Google be all that far away?
InternetNews September 24, 2005 Erin Joyce	Google The Bully? Microsoft reorganization gives rise to more chatter about Google's ascent, and whether its culture is changing.
BusinessWeek August 9, 2004 Ben Elgin	Google This: Investor Beware The Web search outfit's business is terrific, but its long-term outlook is cloudy. The company will no doubt lure plenty of interest when it sells shares. But given all the challenges ahead, smart investors will proceed with caution.
The Motley Fool September 18, 2006 Alyce Lomax	Google Does More Do-Gooding Google does have its heart in the right place, as its new philanthropic arm illustrates.
BusinessWeek July 10, 2006 Ben Elgin	So Much Fanfare, So Few Hits An analysis of some two dozen new ventures launched over the past four years shows that Google has yet to establish a single market leader outside its core search business, where it continues to chew up Microsoft and Yahoo.
The Motley Fool November 22, 2005 Rick Aristotle Munarriz	Daily Double: Google The Internet's most valuable company got there the hard way: It earned it. Google is now a $120 billion company. If it were to double from here, it would mean that the stock would appreciate in market value by more than the heady gains of its brief yet brilliant trading life.
InternetNews May 2, 2006 Nicholas Carlson	Google, Microsoft Face to Face After all the talk, direct competition is finally escalating between Google and Microsoft. It's to a point now that Google even gets mentions in Microsoft company memos.
The Motley Fool September 29, 2005 Rick Aristotle Munarriz	Google's Out of This World Google will be teaming up with NASA to build out NASA Research Park, a huge million-square-foot facility within NASA's Ames Research Center in Silicon Valley. There, the two parties will work together on technology-based research projects.
BusinessWeek April 9, 2007 Rob Hof	Is Google Too Powerful? As the Web giant tears through media, software, and telecom, rivals fear its growing influence. Now they're fighting back
InternetNews April 30, 2004 Susan Kuchinskas	172 Pages... and Questions Remain The nuts and bolts of Google's celebrated IPO are missing from SEC filing.
BusinessWeek November 17, 2003 Himelstein & Elgin	The Gold In Google's IPO Goes To... If Google Inc. goes public in early 2004 as planned, the Internet search kingpin easily could set a record for initial public offerings. When Google does go public, who will be the biggest winners?
InternetNews September 24, 2008 David Needle	'I'm Google's Third Founder' Hubert Chang distributes video asserting he helped Sergey Brin and Larry Page start Google.
The Motley Fool April 21, 2006 Seth Jayson	Google Under the Gun With eBay seeking protection from Google, will all of Silicon Valley be gunning for the search king? Google's 60% earnings increase and subsequent stock pop might not scare Wall Street. But it ought to.
InternetNews May 10, 2006 Sean Michael Kerner	Is Google Evil? As Google's hungry search engine gobbles everything in its path, can it stay loyal to its do no evil mantra? Brin and Page respond.
Search Engine Watch November 5, 2003 Danny Sullivan	Surprised Google & Microsoft Talked Takeover? You Shouldn't Be! No one should have been surprised that the companies have talked about a possible purchase. It made sense then. As for now, a more realistic possibility is that the two companies might partner in the short term.
InternetNews December 13, 2006	It's a Google Thing: Online Auctions For Options Googleplexers will be able to sell their vested stock options as part of an innovative online auction that could give them even more cash and clout than they might find in the major markets.
The Motley Fool November 25, 2008 Tim Beyers	Google Gashed? Multiple sites report the rumor that Google might lay off as many as 10,000 workers.
The Motley Fool April 30, 2004 Bill Mann	Google IPO? No Thanks Google is going public but buyer beware. Great companies can have lousy stocks if you buy them at the wrong price. Given the excitement here, that's almost exactly what this promises to be.
Fast Company August 2005 Alan Deutschman	So You Want to Work at Google? Google is the fastest-growing company ever. Here's information on applying for a job and interviewing with them.
BusinessWeek September 5, 2005 Ben Elgin	Google's Grand Ambitions Google's strategic moves rattle everyone from Microsoft to telecom companies to eBay.
Search Engine Watch July 6, 1999	Google Goes Forward While I've considered Google a "major player" in the search space for some time, the deal with Netscape gives it a mass audience for the first time, along with its first business deal.
Fast Company July 2004	Chatter From the discussion board at Google IPO Central, an independent site dedicated to the upcoming Google stock offering.
InternetNews May 6, 2004 Susan Kuchinskas	Google IPO: Deja vu All Over Again? Are investors and the media ready to party again like it's 1999?
The Motley Fool February 14, 2008 Rick Aristotle Munarriz	Is Google Lying Again? Is Google spurning Yahoo!'s business? Don't believe it.
The Motley Fool August 18, 2004 Bill Mann	What's Google Minus $10 Billion? The company drops its price and shares offered. Its magic: turning the hottest IPO in history into a disaster.
Fast Company March 2008 Chuck Salter	The Faces and Voices of Google Google is different, even on a list of distinctive companies. Here, more than a dozen describe what life is like at a place where no goal is too audacious, and even cafeteria food represents an opportunity to change the world.
The Motley Fool November 13, 2006 Mac Greer	Is Google Too Bold? Google's success with paid search has its competitors searching for new strategies. So what's really behind Google's great performance? Fast Company's Bill Taylor, the author of the recently published book Mavericks at Work: Why the Most Original Minds in Business Win, weighs in.
Search Engine Watch January 22, 2004 Danny Sullivan	Google Releases Orkut Social Networking Service Google has quietly launched a social networking service called orkut, named after Orkut Buyukkokten, a Google employee who developed the project during personal time allowed to him by Google.
Wired January 2003 Josh McHugh	Google vs. Evil The world's biggest, best-loved search engine owes its success to supreme technology and a simple rule: Don't be evil. Now the geek icon is finding that moral compromise is just the cost of doing big business.
InternetNews September 30, 2005 Susan Kuchinskas	Google Calendar Imminent? It's been an open secret among entrepreneurs in Silicon Valley that Google would launch Google calendar in October.
The Motley Fool December 1, 2005 David Gardner	Google This Interview: Part 2 Here is an interview with Pulitzer Prize-winning Washington Post reporter David Vise, the author of the new book The Google Story, on corporate culture, innovation, and Googling your genes.
Fast Company November 2003 Carleen Hawn	Schmoozing with the Enemy How does Google deal with folks who try to trick its search engine? By throwing them a party, of course.
InternetNews March 16, 2006 David Miller	Google Eyes Retail Sector Amazon is now offering low-cost online data storage to users, Microsoft wants to be the search site of choice, Yahoo is involved with VoIP services, and Google seems to want to break into retail.
The Motley Fool August 26, 2004 Roger Nusbaum	The Price Was Right for Google Despite plenty of pessimism, the market figured this one out. Google closed that first day of trading at $100. Since then it has held up reasonably well, trading between $103 and $109.
BusinessWeek October 3, 2005 Ben Elgin	Managing Google's Idea Factory Marissa Mayer helps the Google out-think its rivals
InternetNews April 29, 2004 Susan Kuchinskas	Google Files For $2.7B Public Offering Market is agog -- and looking hard at financial details revealed in filing.
InternetNews February 9, 2005 Susan Kuchinskas	Google's Recipe for Profit At its first Analysts' Day, Google executives promise a 70-20-10 strategy to keep making money, and they defend their approach to utilizing ad space.
InternetNews October 25, 2007 David Needle	The World According To Google At its financial analyst powwow, Google eschews numbers to talk about what it's doing.
Entrepreneur April 2002 Michelle Prather	Ga-Ga for Google Users are fans of the company's highly relevant searches. We're fans because Google is a dotcom that's making money...
InternetNews January 17, 2008	Google.org Spreads a Wider Philanthropic Net Google.org, the philanthropic arm of Google Inc, said on Thursday it is expanding beyond funding for alternative energy to focus on projects in health and combating poverty and climate change.
The Motley Fool July 24, 2006 Alyce Lomax	Google Gone Amok? The search giant's second quarter was impressive, but it's on a spending spree. While Google may still have a lot going for it, investors expect more, especially given some of the nagging doubts that are emerging.
InternetNews May 19, 2005 Susan Kuchinskas	Google to Match Yahoo With 'My Google' First Google Factory Tour is short on details, but marks official announcement of Google 'portalization.'