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HBS Working Knowledge August 31, 2011 Julia Hanna	Improving Fairness in Flight Delays Airlines and the FAA don't like flight delays any more than passengers, but what's to be done? Researchers propose a "fairness" system that could save travelers time and service providers millions of dollars annually.
The Motley Fool November 19, 2009 Kerra McDonough	When Playing Nice Pays Off Southwest Airlines exemplifies its ticker -- LUV -- through its great customer service, friendly employees, and low fares.
BusinessWeek October 25, 2004	The Big Airlines' Loyal Fans These days, most everyone wants to bash the old-line carriers. But they're still No. 1 with an important group: business travelers.
BusinessWeek February 21, 2005 Wendy Zellner	Southwest: Dressed To Kill... Competitors The low-fare airline's new boss is taking aggressive steps to boost capacity and profits since taking over last July. He has accelerated the company's attacks on struggling high-cost competitors and undermined long-held beliefs about how Southwest will compete.
InsideFlyer March 2007	Low-Fare Airlines Conquer the World A look at the new low-fare carriers in countries outside the Americas, and more specifically, their relation to frequent flyer programs.
Knowledge@Wharton	Flight Delayed Again? The Hub's the Rub New research shows that most of the delays due to air-traffic congestion are evidence of trade-offs made by an air travel system in which passengers get something in return for congestion -- more frequent service to a greater number of destinations...
The Motley Fool February 25, 2011 Dan Caplinger	How to Deal With Sky-High Airfares The economic recovery has made many people breathe a big sigh of relief. But an improving economy has brought what some would call an unintended consequence: higher airfares.
InsideFlyer June 2005	U.S., Canada Top of the World in Program Participation A survey of more than 1,000 business travelers in 10 countries reveals that business travelers have a wide range of preferences and perspectives on topics ranging from the value of rewards programs to the components that comprise an ideal business trip.
Knowledge@Wharton April 23, 2003	What Makes Southwest Airlines Fly How does Southwest Airlines keep making money? After all, the airline industry overall is in a shambles. The secret to its success, said Southwest chairman Herb Kelleher during a talk at Wharton April 22, is available for anyone, including its competitors, to see.
The Motley Fool August 25, 2011 Dan Caplinger	This Good News Is No Big Deal New rules governing airlines took effect earlier this week, but they won't have a huge impact on flying.
Knowledge@Wharton April 9, 2003	War, Disease and the Economy Are Battering the Airlines. What Lies Ahead? The airline industry can't catch a break. The industry has gone from merely trying to figure out how to survive a world of lowered demand to figuring out how to survive unexpected crises approaching from all sides. It's not easy.
Financial Planning June 1, 2006 John J. Bowen	The 30-Day Plan Here are three steps you can take right now to jumpstart your financial advisory business.
Investment Advisor September 2008 Adolf & Kodialam	Brick by Brick How to implement an active marketing program to compliment the traditional word-of-mouth method of finding new clients.
The Motley Fool April 21, 2006 Brian Gorman	Boeing Looks Good at Home, Too There's the Chinese market. But a strong relationship with a domestic carrier is worth close attention. Investors, take note.
Financial Planning July 1, 2010 John J. Bowen, Jr.	Duplicate Efforts Duplicate your top clients -- using their insight to attract more ideal clients like them -- and you'll see a substantial jump in your revenue without much additional variable cost.
The Motley Fool January 12, 2010 Tim Beyers	The Air War at My Front Door Is it time to short these carriers? Profits will go scarce as UAL Corp.'s United Airlines squares off against Southwest in a fare war in my hometown of Denver.
BusinessWeek October 1, 2009 Esme E. Deprez	For Airlines, Fees Become Lifelines From baggage to blankets, a la carte charges are becoming significant revenue sources for airlines.
Financial Planning April 1, 2008 John J Bowen	Referrals for the Asking The majority of advisors are ignoring one of the most effective, efficient and obvious sources for new referrals: their existing clients.
The Motley Fool August 26, 2008 Tim Beyers	How to Make Airlines Profitable Again Here's the simple truth of the airline industry: Every carrier -- and I mean every carrier -- needs to raise fares.
BusinessWeek August 7, 2006 Richard S. Dunham	Airlines: Dogfight In Dallas American Airlines Inc. is learning that even a well-connected, politically generous company can fall victim to the fickle finger of political fate in Washington.
On Wall Street January 1, 2012 Todd Colbeck	Becoming A Lean, Mean Referral Machine Referrals are the best marketing system selected by advisors when surveyed -- particularly for the high-net-worth client.
The Motley Fool September 27, 2010 Tim Beyers	Can This Airline Survive? Two healthy carriers merge, but will they stay that way?
The Motley Fool March 21, 2006 Stephen Ellis	The Decline of Southwest and the Rise of JetBlue With Southwest's competitive advantages in decline, JetBlue has an opportunity to take air travel upscale and capture a new mass market of consumers who are tired of peanuts and cloth seats but still want low prices. Is JetBlue worth your investment dollars?
HBS Working Knowledge June 7, 2004 Jonathan Byrnes	Airline Deregulation: Lessons for Telecom Facing a business paradox, telecommunications executives are asking how to reset their strategies to prosper in the industry's new era.
The Motley Fool November 29, 2011 Robert Eberhard	Another Chapter 11 Written in a Sad Industry The last major airline carrier files for bankruptcy protection after a bad decade for the industry.
BusinessWeek September 29, 2010 Bachman et al.	Southwest Charts a New Flight Plan In a bid to continue growing and lure more lucrative corporate travelers, Southwest Airlines is paying $1.4 billion for AirTran.
CIO October 7, 2009 Charlie Feld	How Customer Focused Tech Keeps Airline's Revenue Aloft Southwest Airlines CIO Jan Marshall describes how front- and back-end systems influence the customer experience and generate revenue.
The Motley Fool July 30, 2007 Dan Caplinger	Air Travel Survival Guide Nothing's worse than needing a vacation from your vacation after dealing with travel difficulties. With the right combination of luck and skill, however, you can navigate yourself into a winning trip no matter what happens.
CFO February 1, 2005 Roy Harris	The Long Haul As airlines struggle to survive, the role of finance in decision-making takes off.
The Motley Fool January 10, 2012 Subhadeep Ghose	Can This Airline Keep Its Edge? Southwest Airlines places biggest-ever order for Boeing aircraft.
BusinessWeek October 7, 2010 Mary Schlangenstein	Why American Airlines Is Stuck at the Gate Once the country's largest carrier, American has been grounded by labor woes and high costs.
The Motley Fool July 6, 2005 Chuck Saletta	Great Brands Are Tough to Beat Airlines lack brand loyalty, and their dreadful finances bear that out. Value investors avoid companies like these.
The Motley Fool December 9, 2011 Amanda Buchanan	Southwest's Newest Terminal: Your Living Room Southwest and Discovery announced production last month for an as-yet untitled series of 13 episodes that will show viewers what goes on behind the scenes at the lovable airline.
CRM May 31, 2011 Brittany Farb	Passengers Are Increasingly Dissatisfied with Air Travel A new study shows customers are uncomfortable and inconvenienced.
The Motley Fool April 29, 2009 Rick Aristotle Munarriz	Throw This Stock Away With $14.7 billion in debt and $11 billion in future pension payments, maybe it's time to dump Delta in favor of one of these other airline stocks: JetBlue... Southwest... AirMedia Group...
The Motley Fool April 27, 2005 Stephen Ellis	Continental: Flying Higher Continental Airlines offers a prime example of a company that is making all the right moves in a devastated industry. This stock offers above-average returns in exchange for a manageable amount of risk.
Investment Advisor December 2007 Susan L. Hirshman	Referrals Revisited Start today on a better method to get better referrals. Often for financial advisors, your best sources of future clients are right in front of you. You just have to unleash them from your book.
HBS Working Knowledge November 9, 2009 Sarah Jane Gilbert	Come Fly with Me: A History of Airline Leadership An interview with a coauthor of "Entrepreneurs, Managers, and Leaders: What the Airline Industry Can Teach Us about Leadership."
Financial Advisor July 2009 Bill Bachrach	The Ideal Client Community It's one that generates enough money to make your business work and has clients you enjoy.
Entrepreneur October 2004 Chris McGinnis	On the Fly By planning ahead and choosing the right day of the week to travel, you'll cut your travel expenses and trip stresses.
Financial Planning March 1, 2005 Glenn G. Kautt	No Chicken Little In the report The Future of the Financial Advisory Business and the Delivery of Advice to the Semi-Affluent Investor, author Mark Hurley was right when he said the sky--or at least the average firm's profit margin--was falling.
The Motley Fool March 12, 2004 Salim Haji	Southwest Has Earned Peanuts Southwest should not be tempted to match the frills offered by upstart low-fare carriers.
The Motley Fool October 27, 2011 Dan Caplinger	Has Southwest Airlines Become the Perfect Stock? With decades of outperformance behind it, the company clearly has what it takes to make a good attempt to fly higher toward perfection.
The Motley Fool July 19, 2007 David Lee Smith	Fuel Costs Lower Southwest's Altitude Higher jet fuel costs overcame Southwest's record revenues for the June quarter. With the direction of fuel prices very much open to question, investors may want to sit this one out for now.
Investment Advisor June 2006 Robert F. Keane	Build It and They Will Come Deep in Iowa, Don DeWaay is building his own field of dreams -- a financial services office park that will provide his clients with comprehensive one-stop shopping for all their financial needs.
The Motley Fool July 8, 2004 Brian Gorman	Southwest Shows No Mercy Southwest Airlines continues to pressure other airlines even as high fuel prices dampen profits.
The Motley Fool January 18, 2007 Ryan Fuhrmann	You Are Now Free to Invest About the Country Southwest shares should be on any savvy investor's radar screen.
The Motley Fool May 12, 2011 Zeeshan Siddique	With AirTran in Its Arsenal, Southwest Airlines Turns Skyward After absorbing a key rival, the low-fare airline has blue skies ahead.
The Motley Fool September 28, 2010 Rich Smith	Wind From the Southwest: Ill News for Boeing? Buying AirTran looks like good news for Southwest shareholders, but it's even better news for Boeing.
BusinessWeek September 22, 2003 Michael Arndt	Still Way below Cruising Altitude Even after a good summer, U.S. carriers are struggling.